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ABOUT naeda

In a complex, high-stakes industry, the strongest protection isn’t just a policy, it’s a voice. A voice that knows the terrain, understands the threats, and stands ready when the unexpected hits. NAEDA is that voice. Unified. Strategic. Unrelenting.

The North American Equipment Dealers Association (NAEDA) represents over 3,500 equipment dealers across North America in agriculture, industrial, forestry, and outdoor power sectors. As one unified voice, we:

  • Advocating for fair policies, regulations, and strong industry relationships.
  • Protecting your interests in legal, regulatory, and manufacturer interactions.
  • Defending your right to operate freely, competitively, and confidently.

Our guiding principle is simple: Will it Help the Dealer? Every effort, program, product, and service we provide is built around that mission, giving members the tools, resources, and representation they need to grow, compete, and succeed.

The voice you Trust. The support you need.

ONE UNIFIED VOICE

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OUR MISSION

At NAEDA, our mission is to be the unified voice of equipment dealers across North America, advocating for fair policy, protecting dealer rights, and defending the future of the industry.

We exist so that every dealer, regardless of size, brand, or location, has access to the guidance, representation, and support they need when it matters most.

  • When government overreach looms.
  • When manufacturers apply pressure.
  • When legal or regulatory uncertainty threatens your business.

We don’t step back.
We step in.

INDUSTRIES WE SERVE

As the largest equipment dealers association in North America, serving a variety of industries

AGRICULTURE
EQUIPMENT

CONSTRUCTION, INDUSTRIAL, FORESTRY EQUIPMENT

OUTDOOR POWER
EQUIPMENT

WHAT MEMBERS ARE SAYING

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