Turn first-party data into measurable PPC gains using remarketing strategies built for real account management, not theory. The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal.
https://www.searchenginejournal.com/remarketing-lists-to-boost-ppc-...

Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities, not just keywords. They connect your brand to your industry and offerings to surface you in relevant searches beyond exact matches.?
https://ahrefs.com/blog/seo-brand-marketing/

WordPress membership plugin vulnerability exposing Stripe payment setup data affects up to 10,000 websites. The post WordPress Membership Plugin Flaw Exposes Sensitive Stripe Data appeared first on Search Engine Journal.
https://www.searchenginejournal.com/wordpress-membership-plugin-fla...

A study of 50,807 German health queries finds Google AI Overviews cite YouTube most, as Google pulls some health summaries after a Guardian report. The post Google Health AI Overviews Cite YouTube More Than Any Hospital Site appeared first?
https://www.searchenginejournal.com/google-health-ai-overviews-cite...

A vulnerability in the popular AIOSEO plugin affecting up to 3 million sites is in addition to the six found in 2025. The post All In One SEO WordPress Vulnerability Affects Over 3 Million Sites appeared first on Search Engine Journal.
https://www.searchenginejournal.com/all-in-one-seo-wordpress-vulner...

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.
https://searchengineland.com/google-introduces-total-campaign-budge...

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.
https://searchengineland.com/google-ads-rolls-out-account-level-pla...

Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
https://searchengineland.com/adsense-publishers-report-sudden-reven...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.
https://searchengineland.com/youtube-gives-creators-smarter-ad-targ...

Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement
https://searchengineland.com/microsoft-adds-new-customer-acquisitio...

Dig into Lily Ray's analysis of Google’s December 2025 Core Update. See what changed, who gained, and what it means for 2026. The post Google’s December 2025 Core Update: Winners, Losers & Analysis appeared first on Amsive.
https://www.amsive.com/insights/seo/googles-december-2025-core-upda...

A Reuters Institute survey finds publishers expect search traffic to drop over 40% in three years as AI answer engines expand. The post Survey: Publishers Expect Search Traffic To Fall Over 40% appeared first on Search Engine Journal.
https://www.searchenginejournal.com/survey-publishers-expect-search...

Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect.
https://searchengineland.com/social-content-drives-branded-search-4...

Duane Forrester explains why SEO still has a core, but no longer fits into a single lane as discovery multiplies across systems and interfaces. The post SEO Is No Longer A Single Discipline appeared first on Search Engine Journal.
https://www.searchenginejournal.com/seo-is-no-longer-a-single-disci...

“Build a brand” is incomplete advice. This article explains how SEO actually contributes to visibility, trust, and long-term demand. The post Building A Brand Is Not A Strategy, It Is A Starting Point appeared first on Search Engine Journal?
https://www.searchenginejournal.com/building-a-brand-is-not-a-strat...

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.
https://searchengineland.com/shakeout-effect-clv-modeling-467538

Google is rolling out what it calls "Personal Intelligence" in the Gemini app and it will soon also come to Google Search within AI Mode. Google announced that Personal Intelligence in Gemini "connects Gmail, Photos, YouTube and Search in a?
https://www.seroundtable.com/personal-intelligence-google-gemini-40...

Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO named Ramon Eijkemans said, "I hate to bring this, but SEOs: we're gonna be f$@*ed." John Mueller from Google responded?
https://www.seroundtable.com/google-ucp-wont-kill-seo-40766.html

While a number of Google Search features are impacted by Google's core update, favicons showing up or not is not one of them. Yes, your site can drop in the rankings, or not show up in Google Discover, or be removed from Top Stories and oth?
https://www.seroundtable.com/google-core-updates-favicons-40767.html

OpenAI has released a dedicated translation page for ChatGPT, giving users a fast, no sign-in way to translate text between…
https://www.searchengineworld.com/chatgpt-launches-standalone-trans...

We have seen ads in AI Mode before but there may be a new Google Ads format coming to AI Mode results, not the just the Direct Offer ads, but Explore guides and article ads.
https://www.seroundtable.com/google-ai-mode-ads-explore-guides-and-...

Google has added Gemini to the Google Trends Explore page to help you find new and fresh search terms. It will also compare those search terms automatically for you, all in a new design. This is rolling out now, but you might not see it ju?
https://www.seroundtable.com/google-trends-explorer-gemini-40763.html

Here’s how industry leaders are redefining what content performance means in 2026 and beyond. The post 16 Content Writing Tips From Experts To Survive 2026 appeared first on Search Engine Journal.
https://www.searchenginejournal.com/content-writing-tips-from-exper...

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.
https://searchengineland.com/google-adds-new-data-transmission-cont...

Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.
https://searchengineland.com/google-tests-faster-account-setup-usin...

Amsive launches Amsive Health, uniting healthcare expertise with data-driven marketing at scale. Read the announcement to learn more. The post Amsive Announces Amsive Health, Formalizing Its Healthcare Marketing Practice to Drive Accelerate?
https://www.amsive.com/insights/news/amsive-announces-amsive-health...

YouTube is updating advertiser-friendly guidelines so some non-graphic videos on "controversial issues" may be eligible for full monetization. The post YouTube Expands Monetization For Some Controversial Issues appeared first on Search Engi?
https://www.searchenginejournal.com/youtube-expands-monetization-fo...

Google Trends now uses "Gemini capabilities to automatically identify and compare relevant trends for your area of interest," Google wrote.
https://searchengineland.com/google-trends-adds-gemini-to-explorer-...

This is also coming to Google Search in AI Mode soon, Google added.
https://searchengineland.com/personal-intelligence-with-gemini-conn...

A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.
https://searchengineland.com/a-quiet-google-ads-setting-could-chang...

AI-powered discovery is moving beyond search into transactions. Explore how marketers should adapt to agentic commerce and AI-driven growth in 2026. The post 3 AI Developments Impacting eCommerce and SEO in 2026 appeared first on Amsive.
https://www.amsive.com/insights/seo/3-ai-developments-impacting-eco...

As digital fatigue grows, trigger-based direct mail complements email and paid media. Discover how intent signals make mail timely, relevant, and measurable. The post Why Trigger-Based Direct Mail Is Gaining Momentum in 2026 appeared first?
https://www.amsive.com/insights/direct/why-trigger-based-direct-mai...

AI search relies on consensus across owned, earned, and community sources. This framework shows how SEO can lead cross-functional execution.
https://searchengineland.com/seo-silo-breaks-cross-channel-executio...

We analyzed thousands of AI search results to identify what makes content citation-worthy. Learn the five text features that boost AI visibility and GEO performance.
https://www.semrush.com/blog/content-optimization-ai-search-study/

Foundational strategy remains the quiet force behind whether automated campaign models elevate results or compound inefficiencies. The post Why Paid Search Foundations Still Matter In An AI-Focused World appeared first on Search Engine Jour?
https://www.searchenginejournal.com/why-paid-search-foundations-sti...

The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.
https://searchengineland.com/successful-ppc-career-ai-age-467506

Bots, fake reviews, and undisclosed AI are eroding trust on social media, creating a competitive advantage for brands that prioritize authenticity and real human experience. The post Social Media Trust Is Breaking Down (And How You Can Rebu?
https://www.searchenginejournal.com/social-media-trust-is-breaking-...

The other day, I saw the Google News channel on X respond to claims that Google is going to allow merchants to overcharge you for products sold through the new AI checkout protocol. I found it crazy because Google has checks and balances to?
https://www.seroundtable.com/google-prohibits-different-prices-4076...

Google's John Mueller was asked if it was acceptable to link your brand websites together on a brand page to communicate to your users that the company owns multiple brands. John said, it is pretty common to do so and if done as a reasonabl?
https://www.seroundtable.com/google-linking-brand-websites-40761.html

I am seeing a spike in complaints from Google AdSense publishers of earnings dropping again over the past 24-hours or so. This is similar to last week, and it also coincides with an unconfirmed Google search ranking update.
https://www.seroundtable.com/google-adsense-earnings-drops-ecpm-rpm...