Your donors are already thinking about legacy gifts.
Without a planned giving website, you lose them — to Google, to competitors, or to inaction. A purpose-built site captures that intent the moment it peaks, positions your organization as the expert, and converts interest into long-term commitments.
Invest once, engage forever.
Trusted by 600+ nonprofits.
Fully branded, enterprise-grade sites on the advisor-trusted plannedgiving.org domain. Your brand, your domain, your donor relationships. No commercial logos. No data sharing. Not redirected to a third-party platform.
Planned Giving Toolkit and Micro Websites
For the smaller shop: Launch a fully branded microsite in days with ready-to-use email, social, and print templates. Everything you need to start capturing legacy gifts immediately — at a single, transparent flat rate.
Micro Sites For Churches
Show your donors what planned gifts can do — every Sunday. Purpose-built for houses of worship.
Planned giving is a long game.
Our education and training programs are built for professionals who want to understand the discipline, not just deploy tools. We focus on the conversations that actually matter — how to introduce legacy giving without talking about death, how to ask for bequests naturally, how to position planned giving internally, and how to move donors from interest to action with confidence and restraint.
GIVING Magazine is your access to the minds of top philanthropic innovators. Published by PlannedGiving.com on Philanthropy.org, it’s the first and only magazine devoted to marketing planned gifts and blended gifts.
Exclusive interviews, tips, research, case studies and stories from nonprofit experts. Grow your nonprofit’s endowment — and your career.
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Our Motto Since 1999
You can’t bank intentions. You can’t deposit goodwill. A bequest intention isn’t revenue, isn’t a commitment, and isn’t something your finance team can rely on. Yet nonprofits celebrate form completions like they’re gifts. Banks don’t accept “I intend to pay you.” Neither should your planned giving program. Relationships convert intentions. Software just counts them.
Planned giving doesn’t break down from a lack of technology. It breaks down when activity is mistaken for effectiveness. Intentions, dashboards, and platforms can feel like progress—especially early in a career. Mature institutions (and professionals) see the difference. They prioritize relationships over signaling and outcomes over optics. Tools are replaceable. Trust isn’t. And in serious organizations, misunderstanding that distinction quietly limits how far a career goes.
Planned giving follows belief, not prestige. As donor trust in higher education shifts, community colleges hold a quiet advantage: legitimacy rooted in local impact. They train the workforce, strengthen local economies, and change real lives—without abstraction. While many four-year institutions defend legacy models that no longer inspire automatic loyalty, community colleges remain easier to believe in. The question isn’t whether the opportunity exists. It’s whether they’ll recognize it—and claim it.
Please reach out. Note: if you give us your mailing address (or PO Box), we’ll send you a complimentary Planned Giving Gift Comparison Chart.
