Implicit Measures and Education Services
Project Implicit is a leader in research on implicit cognition and the ethical use of bias-related measures.
We develop and steward scientifically grounded tools for measuring implicit cognition, and we help institutions understand what these measures can — and cannot — tell them.
Through research briefings, continuing education, and methodological guidance, we support responsible use of bias-related evidence across sectors including healthcare, academia, law, education, and public policy.
Programming Services
Project Implicit’s programming team designs and builds custom research studies using tools like the Implicit Association Test and other behavioral science methods. Each study is hosted on a secure platform and delivered through a private link, making it easy to share with participants and collect high-quality data. Our team also provides methodological guidance on interpretation and appropriate use of results. The focus is on rigorous measurement and responsible analysis, rather than evaluation of individuals or organizational performance.
Education Services
We deliver interactive educational sessions that build understanding of how cognitive processes influence judgment and behavior. Drawing on more than 25 years of psychological research, our programs introduce evidence-based concepts related to attention, perception, and decision-making, and clarify the conditions under which judgment is more or less reliable. Programs are available virtually or on-site and can be adapted for different professional contexts and levels of familiarity with the research.
