I Create Aesthetic That Drives Business.
Hello! I am Quierra Wells
Brand Strategy
UX/UI Design with AI Integration
Creative Direction / Visual Storytelling
3D Product Visualization / Digital Craftsmanship
Senior Visual Designer with 10+ years crafting bold brand experiences. I build brands that look good and move people. The goal: beautiful and functional design.
10+
Years of Leadership
A decade of cross‑sector experience spanning government, education and consumer brands—uniting strategy, storytelling and emerging tech.
300K+
Users Served
Transformed a 350‑page federal report into a streamlined digital experience used by over 300,000 people, cutting approval cycles by 30 %.
16+
Agencies Empowered
Produced high‑impact visual content for 16+ federal entities, increasing public comprehension and engagement nationwide.
Crafting the Stories Brands Wear
Simulated launch campaign developed to reflect the visual systems, brand voice, and timed content strategy behind real product drops.
Strategic Design That Feels Like Art
Interface concept informed by retail UX patterns and brand layout systems I used in client work—showcasing homepage flow, modular assets, and merchandising hierarchy.
Inventing the Aesthetics of Tomorrow
Recreated business guide combining content strategy, editorial layout, and AI-generated assets—based on real insights from branding work with creative founders.
Bridging Stories, Strategy & Scale
Digital assets reimagined from real event design support—created to demonstrate storytelling, layout pacing, and visual cohesion across branded experiences.
AI Automation for Content Discovery and Publishing
Automation system for discovering brand signals and generating publish‑ready web content.
Self-Initiated Concept | Based on Real Client Launch Experience
Project Type
Social Strategy & Visual Design
Timeline
2025 (Inspired by real 2021 campaign)
Role
Lead Designer & Campaign Strategist
Client Context
Conceptual Fashion Brand (Modeled After Real Client Workflows)
Project Highlights
Key Deliverables:Simulated 60+ social assets for Instagram feed & stories, plus a 5-month content roadmap
Outcome (Conceptual):Modeled a product drop campaign designed to drive hype, awareness & pre-launch buzz—mirroring real-world engagement playbooks I used for Fortune 500 clients
The Challenge
Creating a Hype-Driven Roadmap
Create a bold, culturally relevant product drop campaign for a fictional jewelry brand targeting Gen Z audiences. This project mirrors a real-world campaign I
executed at Deloitte, reimagined here for a lifestyle/fashion audience. The goal: build pre-launch anticipation, spark social buzz, and establish brand positioning
as a trend leader.
I structured the campaign like a real release: teaser buildup → countdown engagement → launch moment. The visual identity and rollout mirrored the urgency and
polish needed to make a new collection feel iconic from the jump.
Design & Strategy Highlights
-
Drop Roadmap & Content Strategy:Developed a 5-month social campaign roadmap, inspired by real
client timelines. The strategy covered teaser phases, countdown sequences, and launch-day social blitzes.
-
Visual Identity & Asset Design:Created over 60 feed and story assets for Instagram, leveraging
generative design, metallic gradients, and trend-driven layouts to emulate the vibe of hype-driven streetwear and beauty brands.
- Campaign Narrative:Storyboarded the full drop experience, from early leaks to launch-day takeover, focusing on scarcity, exclusivity, and influencer buzz-building tactics.
Reflection
Key outcomes from this project include:
This campaign simulation reflects the exact playbook I used for real Deloitte client campaigns, but tailored here for a fashion-forward, social-first audience. The final concept showcases my ability to:
- Deliver high-volume social campaigns (60+ assets) on tight timelines
- Build visual hype cycles that drive pre-launch demand
- Showcase fluency in using generative tools and visual systems to simulate polished brand assets
- Align creative storytelling with channel strategy to energize audiences on Instagram & beyond
Note on Real-World Relevance:This project is a conceptual adaptation of a live Deloitte client
campaign, where I delivered 100+ social assets across LinkedIn, Facebook, Twitter/X, and Instagram over 5 months—resulting in increased brand visibility and thought
leadership positioning.
While the client work remains under NDA, this case study reflects the strategy, pace, and creative rigor I applied to those engagements.
Strategic Design That Feels Like Art
Project Type
Entrepreneurial Product Development
Timeline
2025
Role
Founder & Creative Entrepreneur
Client Context
Self-initiated entrepreneurial venture
Project Highlights
Key DeliverablesA fully functional web software product powered by AI
Vibe Index was born out of my personal curiosity and passion for AI-driven web development. What began as a fun challenge quickly evolved into a meaningful product that expanded my technical capabilities and strengthened my creative confidence.
The Challenge
From Wireframes to Launch in Six Weeks
The core challenge was to learn and apply a wide range of new tools within a tight six-week window. During this sprint, I gained hands-on experience with Lovable, Cursor, GitHub, N8N, Supabase, and more. I built a clear product roadmap, iterated quickly, and pushed myself to launch a real, usable product within the timeframe.
To mimic a full design engagement, I began with wireframes in Adobe Illustrator and transitioned into high-fidelity mockups in Figma. To reinforce a "hype-meets-luxury" feel, I designed custom visuals and layered subtle visual contrast across the layout to reflect real-world e-commerce structure.
Design & Strategy Highlights
- Learning by Doing: I approached the project with an experimental mindset—making mistakes, testing ideas, and adjusting rapidly.
- Community Feedback: Weekly voting sessions and group discussions shaped the product features and inspired refinements.
- AI Development Nuances: I encountered challenges unique to coding with AI, but those moments deepened my understanding of the space.
- Persistence as Strategy: My guiding principle was simple—keep building, keep iterating, and keep shipping until the final deadline.
The Outcome
Results & Takeaways
Vibe Index represents more than a product—it’s a testament to resilience, curiosity, and the power of rapid experimentation. By combining design, strategy, and technical execution, I proved to myself that I could create and launch an AI-powered web product from scratch in just six weeks.
- Demonstrated end-to-end product planning and rapid prototyping
- Built and shipped a functional AI-powered web product in six weeks
- Deepened understanding of AI-assisted development workflows
- Strengthened creative resilience and technical confidence
Future Tense Editorial Collateral · Fictional Conference Brand Assets
Project Type
Editorial Design · Print Collateral · Trend Forecasting Concept
Timeline
May 2024 · Self-Initiated Concept Project
Role
Creative Director · Editorial Designer · Visual Strategist
Client Context
Fictional Event Brand · Inspired by Real-World Creative Summits
Project Highlights
Key Deliverables:Multi-page editorial summit agenda, brand materials, and trend report booklet ("This Is Not a Manual") — designed to simulate a high-profile AI & design summit
Outcome (Conceptual):Adapted enterprise report design methods used at Deloitte to craft an immersive, future-forward editorial system — blending trend culture, AI themes, and event storytelling into cohesive, premium print assets
The Problem
For fictional design summits to feel legit, the materials have to truly impress. My challenge was to make a speculative event brand feel tactile, immersive, and real — without any existing data, speakers, or sponsors. Could I simulate a creative summit experience from the ground up, using editorial storytelling, generative tools, and high-end print design? This project gave me the runway to test that.
The Challenge
What I Created
I designed a 20+ page digital guide entirely in Figma, blending editorial layout with structured business content. I wrote and edited the copy using AI tools, ensuring tone consistency, clarity, and relevance. I generated all imagery and mockups using generative tools and custom templates, giving the guide a cohesive and aspirational feel.
Design & Strategy Highlights
-
Content Strategy & Writing: Outlined, structured, and wrote key sections of the guide,
leveraging AI tools to refine tone, ensure consistency, and accelerate production.
-
Visual Identity & Layout: Designed a 20-page branded PDF drawing inspiration from luxury
lookbooks and editorial magazines—infusing the guide with aspirational styling while maintaining clarity and usability.
-
Mockups & Spreads: Created multiple sample spreads, showcasing the balance of educational
content and high-fashion aesthetics.
- Used generative tools to support both visual consistency and production speed
The Outcome
Results & Takeaways
This project demonstrates how I combine enterprise-grade strategy guide design with lifestyle brand aesthetics—delivering a polished, content-driven experience. While conceptual, the approach reflects the same rigor and audience-first thinking I applied to federal reports, strategic plans, and digital guides at Deloitte (2022–2025).
Note on Real-World Relevance This project is a conceptual adaptation of Deloitte client work, where I led the design of complex reports, strategy guides, and digital publications for federal health and strategic planning clients. All client work remains under NDA, but this case reflects the pace, process, and design precision I applied to those engagements—translated here for an independent jewelry audience.
Future Tense 2025 · Conceptual Creative Direction & Digital Campaign
Project Type
Visual Identity · Social Campaign · Speculative Product Design
Timeline
May 2024 · Concept Project for Personal Brand Development
Role
Art Director · Visual Designer · Campaign Strategist
Client Context
Fictional Event Platform · Inspired by Culture & Tech Trends
Project Highlights
Key Deliverables:Multi-channel digital campaign concept including web landing page, social posts, motion mockups, and product/interface concepts
Outcome (Conceptual):Demonstrated end-to-end campaign art direction skills—crafting a speculative event brand launch across platforms, inspired by processes I led for Deloitte strategy presentations and digital publications
The Problem
Future Tense 2025 is a self-initiated digital campaign concept for a fictional creative summit, expanding on the event's editorial collateral (see previous case).
This project focuses on bringing the summit brand to life through digital platforms, social media, and experiential product design.
I wanted to imagine a conference drop for a future-facing creative brand — one that didn't exist, but absolutely should. This project challenged me to build an
entire multi-touch brand system for an experimental design and tech summit with no speakers, sponsors, or agenda — just pure creative direction. Could I make it
feel hype, real, and launch-worthy anyway?
The Process
Branding a Fictional Summit Drop
I built a bold brand identity for Future Tense 2025 — a visual playground merging AI-assisted photography, fashion-tech references, and typographic hierarchy. The campaign included desktop hero visuals, social cards, newsletter modules, and mobile interactions — all working together to sell a speculative idea like it was the real thing. Think Off-White x TED Talk, with a touch of MIT Media Lab.
Design & Strategy Highlights
• Developed brand visuals for a digital-first, tech-driven concept event
• Created high-performing social assets including carousel and mobile mockups
• Applied editorial thinking across multiple digital and print formats
• Leveraged AI tools to create futuristic, scroll-stopping imagery and layouts
The Outcome
Results & Takeaways
This case study shows how I fuse culture and design to build launch-ready creative campaigns — even without a live client. It proves my ability to create buzz, define tone, and scale visuals across formats. Future Tense 2025 might be fictional, but the design system, brand thinking, and campaign depth are all real.
- Simulated a full brand rollout for a non-existent event — and made it believable
- Demonstrated creative range in editorial, tech, and culture-focused visuals
- Showed how experimental design can still feel structured and brand-aligned
- Packaged the work like a product drop — hype, sleek, and scalable
Note: This project is a speculative branding case study created for portfolio and educational purposes only. "Future Tense" is not affiliated with any real conference, organization, or client.
Note on Real-World Relevance:This project is a conceptual extension of the design systems and launch campaigns I contributed to at Deloitte, where I developed presentation ecosystems, executive communications, and visual narratives for enterprise clients.While all client work remains under NDA, this case reflects the creative leadership, storytelling, and cross-channel orchestration I applied to those engagements—reimagined here for a forward-thinking cultural summit.
AI Automation for Content Discovery & Publishing
Project Type
AI-Powered Workflow for Brand Content Automation
Timeline
2025
Role
Founder, Automation Entrepreneur
Client Context
University of North Carolina at Charlotte AI Automated Workflows (Course Project)
Project Highlights
A no-code automation system designed to discover, curate, and publish emerging fashion brands to a dynamic website — saving hours of manual research and writing.
Built using n8n or Make.com, the system uses AI to source brands, summarize key info, and prep content for publishing with minimal human input.
Key Deliverables:
• End-to-end automated workflow
• AI-generated brand blurbs with links and tags
• Manual approval step before publishing
• Integration with Supabase (or admin panel)
• Exploration of MidJourney for brand imagery
The Challenge
Manually researching and uploading brands was slow and unsustainable. Learning multiple tools on a tight timeline, the solution streamlined discovery, review, and publishing into a repeatable flow.
The Process
Design & Strategy Highlights
This hands-on project sharpened my ability to break complex creative tasks into structured automation. It reflects my growing interest in using AI to accelerate design, content, and brand storytelling.
The Outcome
Results & Takeaways
This project is currently in development and on track for completion by September 2025. Already, the automated workflow has reduced the time and effort needed to research and prepare content for publishing. Early testing shows strong potential for scaling brand discovery and minimizing repetitive tasks.
Key takeaways include a deeper understanding of AI prompt design, workflow logic, and how no-code tools like n8n or Make.com can serve as creative engines for content production. Building this system has sharpened my ability to translate manual creative processes into structured, repeatable automation.
Looking ahead, this project sets the foundation for more complex workflows—like automated social media content, AI-generated visuals, and adaptive editorial tools that support brand storytelling at scale. It’s a practical and creative step forward in combining design, AI, and entrepreneurship.
How I Help
Brands Show Up
Digital
marketing
I create campaign visuals, branded content, and web experiences that drive awareness and engagement across digital platforms.
Graphic
design
I design marketing assets, editorial layouts, and branded packaging — creating visuals that communicate clearly and leave a lasting impression.
Brand
identity
I shape visual identities from the ground up — building design systems, brand kits, and campaign collateral that tell a cohesive story.
3D as Brand
Language
I explore product storytelling and brand presence through AI-assisted 3D concepting, using tools like ZBrush and Substance.
Key Achievements
3×
Faster Launch
AI Tools, Real Results. Delivered a full-stack product—from concept to working MVP—in 6 weeks, accelerating validation and saving 2+ months on traditional timelines.
42
Days
From Brand to Build in 42 Days. AI-Powered Product Velocity. Launched a concept-to-code experience solo—compressing months of design, dev, and strategy into a 6-week delivery cycle.
60+
Days Saved
AI-Accelerated MVP Delivery. Replaced 3-person dev effort with solo AI-led design/build—cutting product timeline by over 60% while enabling user testing in record time.
The Receipts
Quierra's attention to detail, creative direction, and team-oriented attitude is what makes so many of us proud to work with her when operating in such a complex environment where having a well-rounded designer is essential.
Quierra showcased excellent design skills. She supported various design efforts, developed/edited the 2025 Townhall Save the Date video, and contributed to the Audit Strategy document. She accepts all requests, maintains strong client rapport, leads meetings, and delivers quality work.
Quierra made a substantial impact by translating complex requirements into intuitive design systems. Her early branding and visual direction set the tone for the full experience, resulting in a cohesive and polished final product that resonated with end users.
Quierra was an absolute joy to work with. I can vouch for her creativity, stellar design skills, and meticulous attention to detail. She is a thoughtful, empathetic collaborator and a confident presenter to audiences at all levels.
Quierra jumped into a fast-moving project midstream and quickly understood the team's design challenges. Her strong instincts for front-end experience helped advance our user interface strategy and were well received by stakeholders.
Quierra brought a much-needed fresh visual perspective to an internal publication. She quickly got up to speed on the objectives and contributed concepts that helped elevate the final product. Her work was enthusiastically received.
Approach and
philosophy
Designer. Builder. Brand architect.
I'm a visual and UX design leader blending strategy, culture, and technology into bold brand experiences that move people—and move fast.
For the past 6 years at Deloitte Digital, I've led creative across federal, tech, and education. Now, I'm building toward brand design leadership in AI, fashion tech, and consumer products that feel personal and essential.
I thrive in fast-moving, multi-project environments where I can shape brands end-to-end—concept, system, storytelling, and prototype. Lately, I've been diving deep into AI tooling, building solo products at 3× the speed of traditional workflows.
Think of me as your creative hustler meets systems thinker—rooted in aesthetics, fluent in strategy, and always designing toward what's next.
Brands That Inspire Me
Highsnobiety, House of Heat, Nike Swoosh, SSENSE, Off-White, Supreme, Savage X Fenty.
40+
Happy clients
10+
Years of experience
50+
Projects done
The Glow-Up
Timeline
My education
2024
UI/UX Design Certificate
Nielsen Norman GroupIntensive program covering UX fundamentals, user research, and prototyping.
2016 - 2018
MPS, Integrated Marketing and Communications
Georgetown University School of Continuing StudiesAdvanced study in marketing strategy and communications, with focus on digital integration and brand development.
2014
UI/UX Design Course
General AssemblyIntensive program covering UX fundamentals, user research, and prototyping.
2009 - 2011
Bachelor of Arts, Studio Art/Digital Media
University of Maryland College ParkFocused on digital media applications and creative design principles.
Work experience
2019 - Present
Visual Designer
in the Deloitte Digital agency
Big impact, high stakes. Designed for government agencies, reaching over 100,000 citizens. Led cross-functional teams, delivered sleek campaigns, and made public sector branding actually hit.
2018 - 2019
Assistant Director of Digital Marketing
Marketing, but make it strategic. Boosted website traffic by 29%, put major speakers in the spotlight, and ran multi-channel campaigns that kept Georgetown's business school on top
2015 - 2018
Digital Production Manager
Led website management and multi-channel marketing campaigns, fostering design culture and mentoring junior designers while maintaining brand consistency.
My favourite tools
Figma
Photoshop
Illustrator
InDesign
Adobe Substance Sampler
Adobe Substance Painter
Adobe Substance Stager
Adobe Modeler
HTML5
Zbrush
Adobe Firefly AI
Midjourney AI
Powerpoint
Bolt.new
Cursor IDE
Lovable.dev
Notion AI
Make Automation
n8n
Supabase
The Receipts
Quierra's attention to detail, creative direction, and team-oriented attitude is what makes so many of us proud to work with her when operating in such a complex environment where having a well-rounded designer is essential.
Quierra showcased excellent design skills. She supported various design efforts, developed/edited the 2025 Townhall Save the Date video, and contributed to the Audit Strategy document. She accepts all requests, maintains strong client rapport, leads meetings, and delivers quality work.
Quierra made a substantial impact by translating complex requirements into intuitive design systems. Her early branding and visual direction set the tone for the full experience, resulting in a cohesive and polished final product that resonated with end users.
Quierra was an absolute joy to work with. I can vouch for her creativity, stellar design skills, and meticulous attention to detail. She is a thoughtful, empathetic collaborator and a confident presenter to audiences at all levels.
Quierra jumped into a fast-moving project midstream and quickly understood the team's design challenges. Her strong instincts for front-end experience helped advance our user interface strategy and were well received by stakeholders.
Quierra brought a much-needed fresh visual perspective to an internal publication. She quickly got up to speed on the objectives and contributed concepts that helped elevate the final product. Her work was enthusiastically received.
Don't Be Shy
Say Hi.
Big ideas? Bold moves? Cool collabs?
Whether you've got a project, a pitch, or just feel like saying hi — I'm always down to connect. Email me at
Let's connect – quierra.work@gmail.com, use the form below, or find me on
LinkedIn, Behance, and
Dribbble.
Done!
Thanks for reaching out — I'll be in touch soon.
