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RESPONSIBLE ENTERPRISES AGAINST CONSUMER HARASSMENT

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Standards V. 3.0

On July 2, 2025 the board of Responsible Enterprises Against Consumer Harassment (R.E.A.C.H.) officially adopted R.E.A.C.H. Standards V. 3.0–a set of standards designed to assure lead generators respect consumer privacy to an extent greater than mandated by law.

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R.E.A.C.H. is the dawn of a new—but sustainable and healthy—lead generation and direct-to-consumer marketing world. A bridge between industry and consumers, industry and regulators, industry and the media, and industry and the carriers.

A gray shield emblem with a metallic border, displaying the acronym R.E.A.C.H, EST 2023, and the words 'Board Member', with a blue triangular logo in the center.
A shield-shaped emblem with a black background and silver border, featuring the word 'R.E.A.C.H' in white letters, the establishment year '2023', a blue tent-like symbol in the center, and text indicating 'EST 2023' and 'Founding Member'.
A shield-shaped badge with a metallic silver border and a blue and black background. The badge has the text 'R.E.A.C.H' arranged in a circle at the top, with 'EST 2023' and a blue sailboat icon in the center, and the word 'Member' at the bottom.

R.E.A.C.H.

R.E.A.C.H. gives everyone a ray of hope. And more–a promise of a brighter future. R.E.A.C.H. will have a seat at every table as a DESIRED partner of regulators and telco carriers that provide a VALUABLE service to consumers and businesses alike. 

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What our Members Say

Steve Kaplan, Chief Legal, Compliance, Privacy at Health Plan One

Stay Informed

The digital marketing world is rapidly evolving, find up-to-date information in our Library under the "Resources" tab to stay informed! 

Resources
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