SharpNet Articles & Blog Posts
At SharpNet, we stay informed on the latest industry trends in digital marketing to provide our clients the absolute best services. Knowledge is power on this information superhighway—our articles and blogs will keep you on the cutting edge!
Helpful Articles About Digital Marketing
We haven’t stayed in business for over two decades by doing the same thing we did 20 years ago. Google is constantly evolving, social media platforms are growing exponentially, and digital marketing companies must adapt and roll with these changes. We stay on the cutting edge of the latest and greatest industry practices to provide our clients digital marketing strategies that work well for their websites and help their businesses grow. When our team at SharpNet learns of new developments in digital marketing, we like to share the news!
Our blogs and articles are chock-full of timely and relevant information, everything from how Google’s new page experience will impact your website rankings to the importance of a user-friendly web design. We also like to share company news about what SharpNet is up to and we highlight team members to help you get to know us on a more personal level. If you’re interested in a topic we haven’t covered, please reach out to us and let us know! We’d love to hear from you.
Editor’s Choice: The Latest Must-Read Article
The Digital Marketing Playbook: Pro Tips and Tricks
Google Tells Advertisers, ‘Trust the Algorithm.’ Here’s When (and Why) We Listen
Google’s advice to advertisers is clear: Trust the algorithm. With the rise of automation, artificial intelligence, and machine learning in digital advertising, it’s a message that’s both unsurprising and intriguing. Google’s push toward algorithm automation in ad...
SEO is Not Dead: AI is an Evolution, Not the Extinction
AI and SEO: The Evolution, Not Extinction Claims that “SEO is dead” surface every few years. They’re always wrong, and are subsequently followed by eye-rolling from those in the SEO industry. The emergence of AI-driven tools like Google’s AI Overviews, Perplexity.ai,...
The Vital Role of Quality Website Content & Updates for Best SEO Results
Do you have SEO services for your website but aren’t getting the level of results you were expecting? It might be time to look at your website content and whether updates could help your SEO. Website content supports search engine optimization (SEO) by serving as a...
Refreshing Content and Updating SEO: Converting Aging Content Into New Visitors
Content is crucial in terms of driving traffic to a website. New content—in the form of blogs, service pages, landing pages, product reviews, and more—helps drive SEO and customer traffic by increasing page rankings. It gives businesses the chance to capitalize on...
How to Optimize Website Content for LLMs or AI-Driven Search
AI is here to stay. At least, for the foreseeable future. It’s been placed into almost every piece of software people interact with every day. That comes with mixed results, certainly. Many folks complain about AI giving them incorrect or misleading answers. That’s...
Search Intent Analysis Is the Most Important SEO Skill in 2025
Creating a phenomenal product or service and then building a website isn’t enough for a business to prosper. A website without the right keywords and content will never generate the traffic needed to thrive. What are keywords? They’re simply the search terms users are...
Hidden SEO Killer: Junk Pages Causing Duplicate Content
Understanding Junk Pages and Their Effect on SEO Hidden SEO Killer Junk Pages, also known as low-quality web pages, can have a significant negative impact on a website's search engine optimization (SEO) and user experience. They recycle existing content, dilute the...
The Impact of Text Animation on SEO
Sleek text animations—fading, sliding, dancing across the screen—create visually stunning websites. However, text animation often negatively impacts search engine optimization (SEO). Let’s examine the effects of text animation on SEO, its challenges, and how to...
How Popups Impact Your SEO and Rankings
Why Popups May Harm Your Website’s Search Engine RankingsDid you know that using popups can significantly reduce your website's SEO performance? Although popups are a popular method for gathering leads and promoting offers, improper usage can negatively influence your...
DOJ Recommends Google Sell Chrome: A Landmark Antitrust Battle
In a November 2024 filing, the U.S. Department of Justice (DOJ) recommended Google divest its Chrome browser, potentially altering the way in which people across the globe search the internet. This proposal, within an ongoing antitrust case against Google, addresses...
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