A/B Testing Analytics

Real-time A/B testing analytics for faster, more accurate decisions.

Measure What Matters

SiteSpect tracks user actions and outcomes to align tests with business goals — from purchases and form fills to scrolls, clicks, and custom events. Our metric setup includes:

Out-of-the-Box Metrics
Including AOV, page views, and conversions.

Advanced Tracking
For user metadata, content metadata, and custom KPIs.

Multiple Capture Methods
Codeless server-side wizard, client-side wizard, and custom JS.

Optimize Faster with Monitoring and Smart Guardrails

Stay in control with SiteSpect’s Group Sequential Testing (GST) — monitor campaign performance as it unfolds without sacrificing statistical validity.

Save time with earlier test conclusions.

“Peek” at results at predefined, statistically sound checkpoints.

Get alerts and emails at each checkpoint.

Capitalize on early wins by fast-tracking top-performing variations.

Catch underperforming variants quickly and reduce their negative impact.

Supports multiple metric tiers.

The Stats Behind Group Sequential Testing

Unlike fixed-horizon tests, Group Sequential Testing allows you to review results at predefined stages without inflating the false positive rate. You can safely “peek” at results with adjusted p-values. Built-in Bonferroni correction for secondary metrics avoids false positives and preserves statistical rigor.

Plan Smarter and Test Better

Effective experiments start with thoughtful planning. SiteSpect helps you define clear objectives, map out KPIs, and estimate sample size and duration.

Understand test checkpoints up front.
Align success metrics with business outcomes.
Prioritize tests based on expected run time and projected results.
Understand trade-offs between test duration and variation count.

Catch and Fix Uneven Traffic Splits Before They Skew Results

Sample Ratio Mismatch (SRM) happens when traffic splits don't match your plan, indicating setup or execution issues. SiteSpect detects SRM early so you can fix problems fast.

Planned Traffic Allocation

Sample Ratio Mismatch

Real-Time Alerts
Get immediate alerts when traffic allocations drift.

Root Cause Insights
Identify bot, targeting, behavior, or setup problems.

Built-In Checks
No exports or manual chi-squared tests needed.

Data Confidence
Ensure valid, balanced test results.

Don’t Let Data Outliers Distort Results

Outliers can significantly impact averages and statistical conclusions. SiteSpect lets you exclude or investigate high-variance behavior at both the metric and campaign level—without losing visibility.

Outlier Filtering

Removes the entire visit, including the outlier and any associated visit data.

Outlier Smoothing

Replaces the outlier with the dataset’s average, normalizing it while keeping the rest of the visit data intact.

Performance Matters: Real User Monitoring (RUM)

SiteSpect’s Real User Monitoring (RUM) lets you capture and layer performance metrics into your testing campaign results for the complete data picture.

Track actual performance for real users.
Understand how performance impacts conversion in real-time.
Integrate RUM data right into your campaign results.
Detect performance regressions by variant or experience.

RUM Data

Time to First Byte
Time to Interactive
Time to Last Byte
Page Load Time

Largest Contentful Paint
Cumulative Layout Shift
Interaction to Next Paint
Origin Time

SiteSpect Analysis Time
Content Length
Time to Content Load
Network Duration

Ecosystem Integration

Integrate with any platform—see a small sampling below. Learn more about our third-party integrations.

A Complete A/B Testing Analytics Toolkit

Dashboards

Quickly access results, performance trends, and campaign activity—all in one place.

Better Data

Monitor hundreds of metrics to dive deep and learn more while being confident that SiteSpect data is the highest quality. See what makes our data better.