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2025 laid the groundwork for circularity. In 2026, execution accelerates: AI‑enhanced sorting, reuse systems, expanding DRS, smarter food automation, city infrastructure, and MWS to hit targets at scale.
Explore the trends for 2026
FAIRGROUND Festival turned up the volume on innovation during the last weekend in November, rolling out TOMRA’s Event Solution as the festival’s reusable cup system. Around 20,000 fans got to experience a fast, digital and festival-friendly “Throw’n’Go” setup when purchasing drinks and returning cups.
Get the beat on the FAIRGROUND cup solution.jpg?hash=d0168641d804700fd3b8d5ad190c8bc39cbbce19d5676dd07356f72a4209c37a&w=708&h=480&q=75&fit=crop&format=webp)
Cirrec BV, part of the Faerch Group and located in Duiven, The Netherlands, has achieved a significant breakthrough in plastics recycling thanks to TOMRA Recycling's flakes solutions. As Faerch's dedicated recycling division, Cirrec specializes in circular solutions for plastics. Its mission is to enable true circularity in food packaging by transforming post-consumer PET packaging back into new food-grade trays of the same high quality.
Discover how Faerch advances circular plastics
Discover how deposit return schemes in Europe are driving recycling rates and supporting a circular economy.
Learn more about deposit return trends in Europe
The new system includes a set of dedicated reusable CopoMais Lisboa cups – available in four sizes, automated return machines – where consumers can obtain a refund for the deposit paid on the cups, and a comprehensive cleaning and logistics operation to ensure cups can be used over and over again.
Read more about the CopoMais launch
TOMRA Reuse has launched its event solution for reusable cups at Intility Arena in Oslo — marking the first time TOMRA’s reuse technology is live at a major sports arena.
Read more about our event solution at Intility Arena
TOMRA is taking a leading role in driving global circularity as a Business Champion of the newly launched Global Circularity Protocol for Business (GCP). Unveiled today by the World Business Council for Sustainable Development (WBCSD) and the One Planet Network, hosted by UNEP, the GCP establishes a unified, science-based foundation to accelerate circular business transformation worldwide.
Read more about the GCP
