Tools, Guides + Resources
A collection of useful resources and tools for content creators and small business owners
Free XOmisse Downloads
Free SEO Guide for Beginners
Learn the key pillars of SEO and start improving your website traffic today.
The SEO Starter Checklist
50+ easy steps to rank on Google, increase website traffic and boost your visibility as a new business
7 SEO mistakes you’re making
The most common SEO mistakes and simple fixes that get your site in front of your dream clients.
Your Content Comeback
Fallen off your content routine? Join this 5-day challenge to create content that connects, nurtures and converts.
The Content Idea Bank
Get 100+ done-for-you ideas, hooks, and prompts so you can stop staring at a blank screen and start connecting with your audience.
Audience Profile Template
Easily craft a detailed profile of your ideal customer, buyer persona or target audience.
Retiring Soon
Get Found Online Faster with SEO That Works
The SEO Kickstart System helps you optimise your website in just one weekend. With checklists, templates and guides, you’ll set up SEO the right way without the overwhelm.
Perfect for new business owners, creators and entrepreneurs who want to attract the right audience.
Beginner Deep Dive Guides
SEO Guide
Email Marketing Guide
Coming 2026
WordPress Guide
Blogging Guide
Coming 2026
Social Media Marketing Guide
Content Marketing Guide
Coming 2026
Make marketing more manageable (even with limited time, money and know-how)
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Recommended Tools
This page contains affiliate links. If you click on these links and choose to purchase something, I may receive a commission at no extra cost to you. I only recommend products and services that I trust to be useful and of high quality, whether an affiliate relationship is in place or not.
Hostinger
Hosting + Domains
I’ve recently moved a couple of my websites to Hostinger and have loved the experience so far. Fast, reliable and easy to use hosting for your business website.
Siteground
Hosting + Domains
Great for domains + hosting with excellent support. For bloggers who are ready to invest a bit more I recommend the Startup package or GrowBig package. Both have awesome features and are built specifically for WordPress.
Lyrical Host
Hosting + Domains
Lyrical Host pride themselves on transparent pricing, offering premium managed WordPress hosting without price tag. Hosting plans include SSL certificates, email addresses, automatic backups and support. Use discount code XOMISSE for 10% off your first hosting plan payment.
Namecheap
Hosting + Domains
My favourite place to purchase domains. A simple and easy-to-navigate interface with regular great deals.
SolidWP (iThemes Security)
WordPress
Formerly iThemes Security, SolidWP offers security and backups for self-hosted WordPress sites that I’ve been using for over 10 years.
Gravity Forms
WordPress
Another tool I’ve used for years! Quickly design and build WordPress forms to capture leads, collect payments and more. Has a conditional logic feature, which is great for collecting relevant data.
Kit (Formally ConvertKit)
Email Marketing
Start your email list for free with my favourite platform, which allows advanced audience segmentation, automation, digital product selling and more.
Canva
Graphic Design
Create engaging social media graphics, PDFs and more with a free or pro account.
Adobe Creative Cloud
Graphic Design
I’ve been an Adobe user for over ten years now. Get access to Photoshop, InDesign, Illustrator, Premiere Pro and more for all your photo, graphic and video needs.
Creative Market
Graphic Design
An amazing marketplace to purchase fonts, graphics, templates, photos and more.
Hubspot
Marketing
A powerful all-in-one business management tool. Use it for social media marketing, SEO, email marketing, sales CRM and more.
Manychat
Social Media
Automate your Instagram DM marketing to increase engagement, leads and sales.
Buffer
Social Media
A useful tool for scheduling content on the major social media platforms.
Need an alternative? Check out 14 apps for planning and scheduling social media
Tailwind
Social Media
Automate your process with Tailwind to create, schedule and grow your Pinterest traffic.
Setapp
Apps
As a long-time user of MacPaw products, I happily joined their subscription-based service that offers a curated collection of 240+ apps for your Mac and iOS devices.
Notion
Organisation
My favourite tool for organising both my personal and business life. I use it to manage my to-do list, daily journal, social media calendar and more.
