We design and build the integrations connecting CRM, marketing, billing, and product systems for mid-market and PE-backed organizations at $30M-$500M ARR, so data moves automatically, in real time, without someone manually bridging the gap.
Real-time sync into [HubSpot|] We design, build, and monitor the connection. Working inside the systems you run.
Four teams, one missing connection.
A deal closes in the CRM, and someone still has to open the billing system and enter it by hand. When that person's out, the handoff just waits. Nobody designed it this way. It accumulated, one manual step at a time.
No-code automations connect a few systems, built ad hoc, with no error handling. They break silently, and nobody notices until a number in a report doesn't add up three weeks later.
The sync runs on a batch schedule instead of firing in real time. By the time Sales sees a new lead, the moment that made them worth calling quickly has already passed.
The CRM says the deal is closed. Finance doesn't know that until someone manually keys it into the billing system, sometimes days later, sometimes with a typo.
Most integration work stalls at stage two. The difference between an automation and an integration is whether anyone finds out when it fails.
A closed-won deal doesn't reach billing without someone re-entering it.
A built integration pushes closed-won data to your billing system in real time, with no manual re-entry, no delay, and no typo risk.
Zapier automations break silently and nobody notices for weeks.
Engineered integrations include error handling, retries, and monitoring, so a broken sync gets flagged and fixed automatically instead of being discovered in a quarterly report.
Lead data arrives in the CRM an hour after the form fill.
Webhook-based sync pushes new leads into the CRM the moment they're captured, while they're still worth calling.
An integration map showing every connection, its method, and its reliability.
Before we build anything, we find out what's already connected, and how. We map every system-to-system connection currently in place, including API integrations, no-code automations, and manual exports, and identify what's fragile, what's missing, and what's already silently broken.
Every current system-to-system connection, its method, and its reliability.
Defined data flow, direction, and sync method for every connection.
Built, tested, and running, with error handling and retry logic included, not bolted on after something breaks.
Live failure alerting and plain-language documentation your team can actually use.
We build directly against the systems you already run, so integrations reflect how your team actually works, not a generic connector.
Where a native API integration makes sense, we build it directly. Where middleware adds real value, such as orchestration, transformation, and retry logic, we use it deliberately, not by default.
Used to analyze integration logs and error patterns at scale, surfacing silent failures and edge cases before they compound into a bigger problem.
Every record enters through a controlled intake, gets validated and mapped, then lands in the systems your team reports from. Failures are caught, retried, and owned.
Two reps were messaging leads by hand, which capped outreach and left conversations invisible to the CRM. We took the client through Meta business verification, moved them onto the WhatsApp Business API through Zendesk, added a connector for campaign sending, and synced every interaction back to HubSpot contact records.
Meta business verification completed and templates approved
Bulk campaigns replacing one-to-one manual sending
Conversations logged against HubSpot records
Companies without core systems already in place. We integrate what exists. We don't stand up your CRM, billing, or product systems from nothing.
Teams wanting a quick no-code fix with no interest in engineered reliability. If uptime and data integrity don't matter for this connection, a simple Zapier automation may be all you need.
Businesses unwilling to invest in monitoring and maintenance of what gets built. Engineered integrations need an owner, the same as any other system running your business.
No-code tools are fine for simple, low-stakes connections. They weren't built for mission-critical revenue data with no error handling behind it. We engineer integrations built to survive an API changing without warning, not held together by whichever automation was easiest to set up.
One engineer becomes a single point of failure and a single point of institutional knowledge. We bring a team, plus the architecture and documentation, so the system outlives any one person's tenure.
No. APIs are the mechanism. We design the architecture, the error handling, and the monitoring around them, so a temporary outage on one end doesn't silently corrupt your data on the other.
The questions RevOps, Data, and Engineering leaders ask us on the first call, answered directly.
Both, depending on what the connection needs. Where a reliable native integration already exists, we use it. Where your systems need something a pre-built connector doesn't support, we build custom API integrations and middleware.
This is exactly what the error handling and monitoring stage exists for. Integrations are built with retry logic and alerting, so a breaking API change gets flagged and fixed quickly, not discovered weeks later in a broken report.
New integrations are built and tested in parallel with existing manual processes, then cut over once validated, so nothing currently working stops working during the build.
Those are common anchors, but we build integrations across whatever systems your revenue engine actually runs on, including billing, product analytics, support platforms, and more.
Yes. Many clients move into an ongoing RevOps retainer to maintain and extend integrations as new systems get added to the stack.
Architecture and build typically take 6-10 weeks depending on the number and complexity of integrations. Monitoring and documentation close out over the following weeks.
A 30-minute call. We'll look at your current system connections and show you exactly where the manual handoffs, silent failures, and batch delays are costing you. No deck.
