25
How to Model Expansion, Churn, and Pipeline In SaaS Revenue Forecasting
How can a SaaS forecast be considered reliable? For starters, if it treats growth as a combination of retained revenue, expansion revenue,…
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1,566 articles
26
Sales Pipeline Metrics That Actually Predict Revenue in a PE Portfolio Company
It’s not hard for a seemingly healthy sales pipeline to find itself in a case like the following: Plenty of open opportunities,…
27
Revenue Architecture: The Operating System Behind Portfolio Company Growth
One of the major problems B2B faces is turning growth ideas into pipeline. A team may increase media spend, publish more content,…
28
Product-Led vs. Sales-Led Growth: Choosing the Right GTM Motion for a PE-Backed SaaS Company
The product-led growth versus sales-led growth debate starts in the wrong place. Leadership teams tend to frame it as a channel choice.…
29
RevOps Implementation: From Strategy to Operating Cadence in a Portfolio Company
A RevOps strategy can look convincing in a leadership deck and still fail to change how revenue teams work on Tuesday morning.…
30
GTM Tech Stack for PE Portfolio Companies: Designing Tools Around Buyer Signals
Most GTM tech stacks are built around internal teams. Marketing chooses tools for campaigns and automation. Sales chooses tools for pipeline management…
31
Sales-Led GTM Model Characteristics: When Sales Should Drive Growth
A sales-led GTM model makes sense when buying your product or service involves more than comparing feature lists, clicking a pricing page,…
32
Go-to-Market Strategy Components RevOps Should Own in a PE Portfolio Company
Go-to-market strategy sounds clean when it lives in a leadership deck. The company defines the market, chooses the ideal customer, sharpens the…
33
B2B Lead Nurturing Strategies for Long Sales Cycles
Long B2B sales cycles rarely fail because one email was weak, one webinar underperformed, or one sales rep followed up too late.…
34
Fractional RevOps for PE Portfolio Companies: When a Part-Time Operator Is Enough
Revenue operations has a way of becoming urgent the moment a deal closes. A newly acquired portfolio company usually looks fine from…
35
Choosing the Right GTM Motion for a PE Portfolio Company
Choosing a go-to-market motion is one of the most important growth decisions a revenue team can make. It shapes how the company…
36
Lead Attribution: Why Marketing Still Loses Revenue Credit
Marketing teams have never had more measurement technology, and they have rarely felt less confident defending their numbers. Attribution platforms, customer data…
