Overview
Welcome to Humblytics, revenue analytics and A/B testing built for growth teams and CRO agencies accountable for paid spend and the revenue it returns.
What is Humblytics?
Humblytics connects paid spend, site behavior, experiments, and matched payment revenue so growth teams and CRO agencies can see which campaigns and pages make money, then test what does not. It combines revenue analytics, visual A/B testing, click and scroll heatmaps, and conversion funnels in one platform.
Launch page experiments with the visual editor, diagnose friction with funnels and heatmaps, and evaluate supported conversion or revenue goals. Claude, Codex, and other compatible agents can access supported data through MCP and the API, with human approval for changes. Cookie-free tracking and the lightweight script are supporting implementation benefits, not the primary product category.
Key Features
1. Automatic & Custom Click Tracking
Click events and form events are tracked automatically—view them under Analytics (Site Traffic, Pages, Clicks, Forms).
Add custom attributes (e.g.,
humblytics="signup-button") when you want to label specific click events for better visibility in the Clicks section.No‑code & low‑code friendly for platforms like Webflow, Framer, and Typedream.
2. Funnel Analysis
Multi‑step funnels: map page views, clicks, form submissions—or any custom event—in a visual flow.
Conversion metrics at a glance: see starting volume, drop‑off percentages, overall conversion rate, and per‑step value attribution.
Cross‑domain support: switch between "primary domain only" or multiple domains to follow users across subdomains or checkout flows.
Segment & save funnels for one‑click access during campaigns or A/B tests.
3. Click & Scroll Heatmaps
Dynamic heatmaps overlay click density on live pages for desktop, tablet, and mobile views.
Scroll-depth insights show where users lose interest on long pages.
Page‑level filtering lets you compare different layouts or devices side‑by‑side.
No extra installation—heatmaps activate automatically once the base script is on your site.
Heatmap history & versioning - Track how your pages evolve over time with automatic version saving.
4. Experiments (A/B Testing)
One script, every test: run split tests without adding extra libraries (5 live tests on Business; unlimited on Scale and Enterprise). Existing Plus accounts retain their legacy limits.
SEO‑safe redirects with canonical tags to avoid duplicate content penalties.
Cookie‑free audience assignment using short‑lived query parameters.
External destination tracking - Track successful transfers to partner sites and multi-domain checkouts.
5. Revenue Attribution & Payment Integrations
End-to-end attribution - Connect sales to traffic sources, campaigns, and A/B test variants.
See which channels drive money - Track revenue from marketing campaigns to understand true ROI.
Payment provider integrations:
Stripe - Complete revenue tracking with automatic attribution
Foxy - Track Foxycart purchase events
Other providers - Custom purchase events where you control the confirmation page (hosted checkouts like Shop Pay are not supported)
Revenue as conversion goal - Use completed purchases as A/B test goals.
Privacy-compliant tracking - Cookie-free revenue attribution.
Real-time revenue data - Sales appear in your dashboard within ~30 seconds.
6. MCP & API Access
Connect Claude, Codex, or another compatible agent to supported traffic, funnel, heatmap, experiment, and revenue data.
Agents can investigate data and prepare supported experiment changes. Review and approval remain part of the workflow.
MCP and the API are supporting execution layers for the revenue analytics and experimentation job, not a separate product category.
7. Data Connectors
Revenue connectors: Stripe and Foxy integrate directly to attribute purchases to traffic sources.
Form connectors: JotForm and Tally connect to track form submissions automatically.
Ad attribution: Meta Ads is live. Google Ads is not yet shipped.
Coming soon: Google Analytics 4, Google Search Console, Shopify, and more.
Access connectors from the Automate section in the sidebar.
8. Export & Marketing Tools
CSV export for all analytics data -- download traffic summaries, page breakdowns, device data, location data, channel data, referrals, UTM data, LLM referrals, click and form events, and A/B test results.
Marketing tools available under Utilities in the sidebar:
UTM Generator -- create trackable campaign URLs
A/B Test Planner -- calculate sample sizes and test duration
Significance Calculator -- check if test results are statistically significant
Conversion Rate Calculator -- calculate and compare against benchmarks
9. Privacy & Performance
Cookie‑free by design—no consent banners required under GDPR.
Lightweight (~36 KB) async‑loaded script served from regional CDNs.
Full GDPR compliance - We've worked with Simpliant Legal to finalize privacy policies, data processing agreements, and EU residency requirements.
LLM referral tracking - Automatically tracks traffic from ChatGPT, Perplexity, and other AI tools.
Platform Integrations
Humblytics works seamlessly with all major website builders and frameworks:
Webflow: add the script in Site Settings → Custom Code → Head
Framer: paste the tag in Site Settings → General → Custom Code
Wix: in the site editor go to Settings → Custom Code
Squarespace: navigate to Settings → Advanced → Code Injection
WordPress: use a header/footer plugin or edit
header.phpShopify: open Online Store → Themes → Edit Code
And 15+ more platforms - See our Installation Guides
Common Use Cases
Improve landing page sign‑ups
Heatmap → identify low‑click CTAs → A/B test hero copy
Diagnose checkout drop‑off
Funnel (Cart → Checkout → Thank You) → view step‑level conversion
Attribute campaign ROI
Custom click events on ads/UTM pages → Funnel value attribution
Track AI referrals
Dashboard → See ChatGPT and Perplexity traffic automatically
See which channels drive revenue
Revenue tracking → Attribute sales to traffic sources and campaigns
Optimize for revenue, not clicks
A/B tests with revenue goals → Find variants that increase sales
Investigate with an agent
MCP/API → review supported analytics and prepare an approved test
Export data for analysis
Export Data → select categories → download CSV files
Privacy & Compliance
GDPR Compliance: Full GDPR compliance is complete with privacy policies, data processing agreements, and EU residency requirements.
Personal Data Collection: Collects name, email, and billing details during account creation.
Automatic Tracking: Tracks IP, location, OS, and other metadata to improve user experience.
Data Security: Employs industry-standard security measures.
Third-Party Services: Integrates services like Webflow, Stripe, OpenAI, and GitHub.
Data Residency: Complete privacy controls and data location options are available for EU compliance.
Quick Links
Resources
Getting Started
Install Humblytics - Choose your platform from our Getting Started Guide
Track Custom Events - Learn about Click Events, Form Submissions, and Purchase Events
Connect Payment Providers - Set up Revenue Attribution to see which channels drive sales (Stripe and Foxy natively, other providers via custom purchase events)
Optimize with Split Testing - Set up A/B tests to improve conversions and revenue
Understand Your Data - Explore your Analytics Dashboard
Connect an Agent - Use MCP & API Access to investigate supported data from Claude, Codex, or another compatible agent
Connect External Tools - Integrate revenue and form providers via Connectors
Export Your Data - Download analytics as CSV from Export Data
Use Agent Skills - Install optional marketing skills from the MCP & API Access guide
Ready to dive in? Install the single script, verify your site, and start exploring funnels, heatmaps, and real‑time events within minutes.
Need help? Check our FAQ or contact support.
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