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New data reveals that paid results are growing in size and prevalence, highlighting the need to rethink how visibility is measured.

Rank has long been the gold standard for measuring performance on the SERP, but a changing landscape calls for additional metrics.

Today’s image-rich Google SERPs have come a long way from 10 blue links, and research shows they’re getting even more visual.

To measure your brand’s visibility in AI search, you need to track prompts, not keywords — but first, you need to know what sets them…

AI search calls for a different approach to optimization, but what does that look like in practice?

LLM prompt responses are not like traditional search results. We break down their structure, what powers them, and the shifts in…

After the dust of 2025 settled, which SERP features have come out on top in 2026? We analyzed 200,000 SERPs over three years to find…

AI search introduces a new set of challenges for measuring performance. We explore what they are — and how to address them.

As AI search continues to evolve, we look at where its tactics diverge from — and align with — traditional SEO.