YouTube Shorts may not lead the market, but it has a growing and engaged user base. Similar to Instagram Reels, the platform’s algorithm prioritizes new features, making now the perfect time to explore this content format. Whether you're a podcaster, YouTuber, writer, or content creator, Shorts can help expand your reach and boost engagement.

What are YouTube Shorts?

YouTube Shorts are vertical videos, 60 seconds or less, designed for quick, engaging content. Like Instagram Reels, they can be uploaded directly through the YouTube app. YouTube Shorts are not just another source of entertainment, but being used by entrepreneurs, solopreneurs and business owners for marketing as well.

Inside Youtube's own app, comes its built-in creation tool, where content creators can capture, edit, and add music to short-form videos. However, the in-built editor has its limitations, which we’ll explore later in this article.

Are YouTube Shorts easy to make?

There are 2 major struggles for content creators to YouTube Shorts creation, especially if you're not familiar with video format:

1. Shooting
2. Editing

While shooting YouTube shorts seems simple, it's not always true. If you are making a Talking Head YouTube Short video, you need to know about the best angles, cuts, effects, etc. You need to maintain the ratio of close-up and distant shots.

On the other hand, editing YouTube Shorts seems hard but can be made easy with the right tools.

To make it easy for creators, you could use content-creating tools - like video editing studio suite software to create content, then directly upload to YouTube, just like people used to edit their photographs on VSCO before uploading to Instagram itself. Even YouTube provides all the necessary tools to edit your YouTube shorts.

However, they don't provide one feature - to create a YouTube Short out of an Audio.

How to Create YouTube Shorts with Audio on Jupitrr AI?

If you have recorded your voice or just have an audio file you want to make a video out of, here is how you can do it easily with Jupitrr AI's Audio to Video feature.

Step 1: Go to Jupitrr AI and log in to your account or sign up if you're new.

Step 2: Click on "Create New" and select "AI Video" from the options.

Step 3: In the "Turn Your Audio to Video" section, upload your audio file and let Jupitrr AI process it. This takes just a few seconds.

Step 4: Review the AI-generated clips and replace any visuals you don’t like with alternatives from the library.

Step 5: Hit Export to download your finished video.

How to make Thumbnails for YouTube Shorts?

There are a couple of ways to make thumbnails for YouTube Shorts, depending on whether you want to use a scene from your video or create a custom one:

Using a scene from your YouTube Short:

1. Upload your Short: Begin by uploading your Short as you normally would through the YouTube app or Studio.
2. Select the Thumbnail: Before hitting "Upload Short," look for the pencil icon in the top left corner (mobile) or the Thumbnail option below the video preview (desktop).
3. Choose a Frame: Use the frame selector to scroll through your video and pick the best moment to represent your content. Look for a clear, eye-catching, and representative scene.
4. Confirm and Upload: Once you've chosen your frame, tap "Done" (mobile) or select "Set thumbnail" (desktop) and proceed with uploading your Short.

Creating a custom thumbnail for YouTube Shorts:

1. Design your thumbnail: Use a graphic design tool like Canva, Photoshop, or even your phone's photo editor to create an eye-catching image that encapsulates your YouTube Short's message.
2. Size and format: Make sure your thumbnail is in 9:16 format and ideally sized 1280x720 pixels for optimal display.
3. Include key elements: Feature clear text explaining your video content, along with any relevant branding or visuals.
4. Export and upload: Save your thumbnail as a high-quality image (PNG or JPEG) and upload it during the Shorts upload process. On mobile, look for the "Custom thumbnail" option after selecting the pencil icon. On the desktop, choose "Upload custom thumbnail" under the Thumbnail option.

Tips for creating YouTube Shorts Thumbnail:

• Make sure your thumbnail is good to go. Double-check it before posting the YouTube shorts because you can only choose your thumbnail before uploading your Short. Once it's live, you cannot change it.
• Thumbnails are a crucial part of your Short. They significantly impact click-through rates, so invest time in creating an engaging and informative one.
• For better thumbnail optimization, consider adding a YouTube Shorts icon or a branded background color to your thumbnail.

How to Add Audio to YouTube Shorts?

If you have a video for your YouTube Shorts but want to add audio to it, you can do that easily. There are four main ways to add audio to your YouTube shorts:

Using the YouTube Audio Library:

1. Open the Youtube app and head to the Shorts creation screen.
2. Tap the "Add Sound" button (music note icon) below the record button.
3. Choose from the various options:
   • Top sounds: Browse currently trending sounds used in Shorts.
   • Search: Find specific songs or sound effects by name.
   • Moods: Discover sounds categorized by mood (upbeat, funny, etc.).
4. Once you find the desired sound, tap "Use this sound" to record your Short with it in the background.
5. You can adjust the sound's starting point using the "Trim" tool before recording.

Adding your own audio:

1. Record your Short without any sound.
2. After recording, tap the "Edit" button.
3. Tap the "Sound" button (music note icon) again.
4. Select "Upload" and choose the audio file from your device (MP3 or WAV format).
5. You can edit the audio using the "Trim" tool to fit your Short's duration.

Using an external editing app:

1. Record your Short without sound.
2. Import your footage and desired audio into a video editing app (e.g., InShot, KineMaster).
3. Edit the audio and video together, ensuring proper sync and volume levels.
4. Export the final video with the added audio.
5. Upload the edited video to YouTube Shorts.

Using other Shorts' audio:

1. Find a Short with audio you like.
2. Tap the "Sound" button (music note icon) below the Short.
3. Tap "Use this sound" to record your own Short using the same audio.

Tips for adding audio to YouTube Shorts:

• Copyright restrictions can apply. Using copyrighted music without permission can lead to claims or takedowns. Ensure you use royalty-free music or have proper licensing for used songs.
• YouTube Shorts have a maximum duration of 60 seconds. Choose audio that fits within this limit or edit it accordingly.
• Experiment with different sound options and editing techniques to create engaging and impactful Shorts.

What topics should I create for YouTube Shorts?

Well, this is a common question for all content creator beginners. And the way to figure it out is easy.

1. Figure out why you want to create content - for fun or for your business/career.
2. Find out your niche - what you are good at and like to share.
3. Test out different formats - what's the best way to consume your content?
4. Iterate 2. and 4 till you find a great fit

Make YouTube Shorts that last. A lot of content on social media nowadays has a short life span - a fun meme that has been viral for 3 days and is gone.

Insightful content usually has a longer view time value - Stuff like how to create a personal website would generate way more traffic over the course of time than Today's news.

Rule of thumb: Make it easy to start, and START.

Conclusion

YouTube Shorts are a great way to create your following on YouTube. With people having lesser and lesser attention spans every day these days, you can cater to that audience and go viral as well.

If you want to create YouTube shorts that stand out, try adding some B-rolls to it and great music as well.

FAQs on YouTube Shorts

Q: When was YouTube Shorts created?

A: YouTube Shorts were launched in beta in September 2020 and fully released in July 2021.

Q: How to make reels from YouTube videos?

A: Unfortunately, you cannot directly convert YouTube videos to Instagram Reels. Consider downloading the video and using a separate editing app to create a Reel that fits the format. Once downloaded, you can use a tool like Jupitrr AI to make it fit YouTube Shorts format.

Q: How to make thumbnails for YouTube Shorts?

A: Choose a scene from your video during upload or you can create a custom design with text and visuals using a graphic design tool.

If you are a podcaster or a musician, audiograms are a great way to make your audio content sharable on social media.

In this in-depth guide on Audiogram, you’ll learn:

• What are Audiograms for podcasts?
• Why should podcasters make audiograms?
• Step by Step guide to creating audiograms for podcasts for FREE
• Best way to create audiograms for podcasts
  

Are you looking for a guideline to create audiograms like the above? This would be the ultimate guide you need so you can promote your podcast across social media platforms .

What is an Audiogram for podcasts? 🎙

An audiogram is a shareable video consisting of a static background, an audio waveform, transcribed captions, and an audio voiceover.

Audiograms are often used to promote podcasts on social media, it is an effective way to share bite-size audio content to a wider audience.

Audiograms allow podcasters to generate a digital presence on different social media channels while delivering unique value and driving the audience to their podcast simultaneously.

You can easily generate an audiogram in a few minutes with Jupitrr.

Why should podcasters make audiograms?

Audiograms are extremely beneficial for podcasters for multiple reasons:

1. Audiograms can serve as a "trailer for your podcasts".

• Trailers attract people to watch a movie, the same applies to podcasts. Using audiograms as a trailer allows people to have a taste of the excerpts drawn from the most enticing part of your podcast, making them more likely to visit your podcast.

2. Audiogram is a great way to add visuals to your voice.

• Visuals are extremely important on social media and audiograms fit perfectly into social media feeds, giving podcasters a great way to engage their audience visually.
• According to OneSpot, 90% of the information our brain receives is visual, making visual elements a crucial component of your podcast.

3. Audiograms let you reach a wider audience and grow faster 💨

• Let's be honest, podcasting platforms don't exactly offer you amazing organic growth. Without the help of the recommendation algorithm and a well-built search engine, it is often extremely hard for podcasters to grow within existing podcasting platforms.
• Posting audiograms on your social media gives you access to a wider audience, helping you grow your podcast. Let's take Instagram as an example, it attracts over 700 million users monthly, while the total number of podcast listener only sum up to 380 million. Audiograms give you access to visually dominated platforms like Instagram, Facebook, Twitter, LinkedIn, bringing your content to a much wider crowd.

4. Audiograms are super easy to create.

• You don't have to be a professional video editor or a sound engineer to create awesome audiograms, there are free audiogram generators online.
• Nowadays, you can easily create an audiogram with an audio file (You can of course record something new) and several images. On average, it takes less than 5 minutes to create an audiogram from scratch.

5. Audiogram works ✅

• According to America's most listened-to public radio station WNYC, social media posts with an audiogram gets 8x more engagement when compared to those without a visual soundbite, outperforming images by 58% and links by 83%.

Examples of audiograms posted on social media:

Step by Step guide to creating audiograms for podcasts free

You don’t have to be a programmer to learn how to create audiograms. With Jupitrr, you can create your personalized podcast for FREE within 5 minutes.

1. Go to Jupitrr - Free audiogram generator

2. Sign up via Email/ Google

3. Customise your profile image, name, and Jupitrr link

4. Add a title and upload your recording for Audiogram

5. Select a template you like

6. Customize your design

7. Select the subtitle style for your audiogram

8. Export your Audiogram and upload it on Social Media

Tips to create the best audiograms for podcasts:

1. Create audiograms with the right aspect ratios 📐

Although different social media favors different content dimensions, Buffer's research has shown that square audiograms perform the best.

As square audiograms take up 78% more space in an audience’s feed when compared to landscape videos, it is more likely for the audience to engage with square audiograms.

Jupitrr has 3 sizes of audiogram output as follows:

Reference dimensions for different social media

2. Add subtitles to your podcast audiograms 💬

It is vital to add transcribed captions to your audiograms. According to Tubular Insights's study videos with subtitles receive 40% more viewing time when compared to those without subtitles.

How people reacted differently to videos with subtitles:

92% of Americans watch videos with the sound muted, so it is essential to add subtitles to your audiograms. You want your audience to understand your audiogram without turning the volume up, making your content "earphones-free".

3. Add an audio waveform to your audiograms

Audio waveforms are a crucial component of any great audiogram. Adding an audio waveform to your audiograms requires minimum effort, yet allows your audience to differentiate your audiogram from other static images.

Audio waveforms are not only visually appealing, but it is also a feature that stops people from scrolling past your post.

An audio waveform signals your audience to turn up the volume and listen to your content, attracting people to spend more time on your post, which ultimately makes it more likely for them to visit your podcast.

Learn more about adding audio waveforms to your audio.

With subtitles and audio waveform, you can bring your audiogram game to the next level. This is an audiogram created through Jupitrr by Zack, a podcast expert, and coach.

4. Keep your audiograms short and sweet 🕒

It is important to remember that your goal of posting audiograms is to grasp your audience's attention and attract them to visit your podcast.

It is unlikely for your audience to spend 20 minutes on their Instagram listening to an audiogram, so keep your audiograms short and sweet.

You want to give your audience just the right amount of content to hook them in, but not completely satisfy them. Creating a cliffhanger with your audiogram is a great way to excite your audience to visit your podcast for the whole story. Alternatively, sharing a value-adding snippet of your podcast can also be an excellent way to build viewership for your content.

5. Visually brand your audiograms 🎨

It is important to help the audience link your audiogram with your podcast. Try to be consistent with your brand color, logo, and design. Having a consistent brand visually across different platforms builds trust and leads to brand loyalty.

According to Hubspot brands with consistent content are worth 20% more when compared to those with inconsistent brands.

However, having consistent brand visuals doesn't mean that you should stick with the same image every time. It also helps to use an image that relates to the content of the audiogram. For example, if your episode is about mediation, showing an image of people meditating would be a great choice; if your episode is about food, appealing food would be the ideal choice.

Research has also shown that images featuring human faces can make your posts 95% more effective. Remember to add your personal touch to your audiograms, you want your audience to immediately recognize your audiograms when they see one.

Finally, avoid adding too many elements to your audiogram, and use visually clean and well-designed layouts to help your audience focus on the audio content you're providing. Often times, using a consistent template with slight customisation for each audiogram is a great way to approach your audiogram visuals.

6. Create an enticing title 📝

The main title of your audiogram is probably the most important element of an audiogram. It has to give the viewer enough context and capture their attention while they are scrolling through their social media feed.

If your audience disabled autoplay, your audiogram title would determine whether people scroll past your post, or click on it.

Try to be creative with your titles, your audiogram title doesn’t have to be something like "Jupitrr Podcast Episode 12". Some great examples of audiogram titles could be:

• a question (How to grow your podcast 10x in 3 months?)
• a shocking statistic (50% of podcasts created were never listened to)
• a quote from your guest (Elon Musk: "There’s an over-allocation of talent in finance and law" )
• something controversial (Your guests are killing your podcast growth!!!)

These titles will help you capture your users' attention and stop them from scrolling past your post. The average attention span on social media is around 2.5 seconds, your title plays a big role in whether users would invest their time with your content.

7. Always experiment with different content 🔬

Experiment with different content and length to find out what works best for your audience. It is important to test what works best for your specific audience.

Something that works for other podcasters doesn’t necessarily mean that it will work for you.

Play around with different layouts and images. Do your audiences engage more with bold images? Or do they show more interest in plain title cards? Do they prefer long in-depth clips or short bite-size snippets?

It is also important to be aware of different social media users' content preferences. Your audiences may react differently to the same audiogram on each social media platform. Facebook users might prefer long-form audiograms while Instagram users favor bite-size audiograms.

An alternative to audiograms?

Audiograms can be a great format but some want it in a different format - like a video with stock videos.

If you are a podcaster who wants to create quality content, and want a video with dynamic visuals, e.g in stock footage, you can use Jupitrr's AI Video feature.

How to make AI Video using Jupitrr?

1. Podcasters can just upload an audio and highlight any part of the transcript (or the full transcript).
2. Jupitrr's AI will help you split into phrases of 6-12 words depending on the text's meaning.
3. Your transcript will be automatically turned into a stock image or video that are relevant to your content.

Done and export! (It's free if your video is under 10 minutes)

Subtitles in both Reels style and CC (Closed Captions) will also be available automatically.

Final thoughts on audiogram 💭

Posting podcast audiograms on social media is a powerful way to attract new listeners and drive traffic to your podcast.

As a podcaster, you are missing out if you're not posting audiograms. We hope this guide clarifies and simplifies how to create audiograms for podcasts.

You can now create audiograms through Jupitrr 100% FREE.

Feel free to reach out to hello@jupitrr.com if you have any questions about creating free audiograms with Jupitrr 😁

]]>https://jupitrr.com/blog/6-jupitrr-community-newsletter620b1d17ee0706003b7dded9Tue, 15 Feb 2022 07:00:00 GMTHi friends!

Hope everyone had a great valentine's day!

Coming to the #6 community newsletter, we continue to develop some of the most wanted features. Today we bring access towards Youtube, Reels, Tiktok with video dimensions! Check out below

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📦 Product Updates

Video dimensions are now live on Jupitrr! Introducing 16:9 - Landscape video, the perfect size for Youtube videos & 9:16 - Portrait video, to catch the latest trend of Youtube Shorts, Instagram Reels, and of course, Tiktok.

All dimensions are available for all 5 templates we currently have. One-click switching between templates and sizes to find your favourite one!

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Community Shoutouts

Jens Polomski from Germany is a content creator, focusing on digital marketing tools. He made a Linkedin post introducing Jupitrr using a Jupitrr video. Check it out!

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Be someone who makes you happy 💛

]]>https://jupitrr.com/blog/5-jupitrr-community-newsletter61f282f96d6e24003bac70fdFri, 28 Jan 2022 07:00:00 GMT

Hi friends!

Over the last few weeks, we’ve been working heavily on product improvement. Today, we’re happy to bring you two new video templates along with a few new features. It’s a next-level improvement, especially for podcasters and marketers.

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📦 Product Updates

Two brand new video templates - specially designed for podcasters & marketers. For podcasters, enjoy uploading cover art with episode name along XL Subtitle! For marketers, does full size background image to showcase your products or services sound good?

Social handle Input - for online content, it’s important to mention Social media account, Website URL, Call-to-action. We added a field where everyone can add that in the footer of the video, available to all templates!

Seamless creating process - we realised that creating a title before video editing makes it harder to design the video. So, we’re taking it away! now you can add and edit title in the design step for a better experience!

Try new templates now!

What’s next? We’re working on another most-wanted feature - 16:9 video templates! Want to give more feedback for our product? Let us know!

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"Believe you can and you're halfway there.” 🚶🏻‍♂️

]]>https://jupitrr.com/blog/4-jupitrr-community-newsletter61df8e8f332b6e003b64c811Fri, 14 Jan 2022 07:00:00 GMTHi friends!

How’s the first two weeks of 2022 going? Feeling a bit ruined with Omicron already? Jupitrr wants to bring you with some good news!

First, Jupitrr got nominated as a finalist in Product Hunt’s Golden Kitty Awards in the Audio & Voice category, equivalent to the Oscars in product maker’s world 🎉  We want to say thanks and share the joy as we would never done it without you all.

Want to see us bring the award home? Vote for us here 🗳

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Community Shoutouts 📣

Dylan, a podcast coach made few Jupitrr videos that were featured in our instagram including “Being introverted is underrated” - we love that!

Carlos from Product Book Club discusses product-related books with colleagues and the author every month. A must-follow for product lover!

Husain Bohra is an engineer turned digital marketer, helping small businesses to grow their business. Check out this video about automation.

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Product Updates 📦

Want to make videos POP? Yes, now you can! A new subtitle style, “Big Title” is available now to all templates. Let's try to making a Spotify’s lyric-like video on Jupitrr now!

Next up? A easier video creation flow, new templates and more! Stay tuned.

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A new year is where we refresh, reflect and grow together for a better year 💛

]]>https://jupitrr.com/blog/how-to-get-more-views-on-linkedin67efeb57356d010001d5d1d3Mon, 28 Apr 2025 23:10:26 GMT

Getting more views on your LinkedIn posts isn't just about vanity metrics—it's essential for building a standout personal brand. Think of LinkedIn as your digital stage: the more people you reach, the stronger your professional influence becomes.

In this guide, we'll tackle how to set up your profile correctly, understand LinkedIn’s sometimes mysterious algorithm, create audience-centric content, and craft irresistible hooks that make scrolling fingers pause.

1. Optimize Your LinkedIn Profile for Visibility

Your LinkedIn profile isn't just a static resume—it's your personal branding landing page. If someone enjoys your post, the next click they'll make is onto your profile. So let’s make it count:

• Professional Photo: Keep it clear, friendly, and approachable. No group photos or blurry shots. LinkedIn profiles with professional pictures get 21 times more views.
• Keyword-rich Headline: Think about terms people might use to find someone like you. Instead of vague titles, specify your role, expertise, and value.
• Creator Mode: Enable this if you regularly post content. It highlights your best posts and emphasizes your profile in LinkedIn searches.

Completing these basics can lead to a significant boost—LinkedIn itself says fully completed profiles enjoy up to 30% more weekly views.

2. Mix Up Content Formats (Text, Videos, Images, Polls) – Use Native Features

Different content formats resonate differently. Keep things fresh by mixing:

• Text Posts: Great for storytelling or quick tips.
• Images and Carousels: Visual appeal can quickly grab attention.
• Polls: Easy interaction boosts visibility as they encourage user engagement.
• Native Videos: Talking Head Videos engage deeply on LinkedIn. Tools like Jupitrr AI can turn your talking videos into a lead generating content by adding hook, captions, B-rolls AI music and more to your video.

Try out Jupitrr AI for Free

3. Understand the LinkedIn Algorithm (and Work With It)

Ah, the LinkedIn algorithm. Love it or hate it, understanding it can dramatically improve your reach:

• Engagement is Gold: Early reactions (likes, comments, shares) tell LinkedIn your post is worth pushing further. Replying to comments promptly helps signal active engagement.
• Dwell Time Matters: How long readers linger on your post affects its reach. Structure your posts for readability—use spacing and bullet points to hold attention longer.
• Keep Users On-platform: LinkedIn prefers content that doesn't immediately push users away. If you have external links, place them in comments instead of the main post body.

Simply put, LinkedIn rewards content that sparks interaction and keeps people scrolling. Create accordingly.

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Also read: Linkedin Marketing Tips from the Top Creators

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4. Craft Irresistible Opening Lines (“Hooks”)

LinkedIn truncates posts after the first few lines, meaning your opening needs to immediately capture attention:

• Start With a Bold Statement or Question: Something intriguing, surprising, or relatable. E.g., "Ever sent a LinkedIn message that instantly got you blocked?"
• Tease the Outcome: Hint at a solution or insight that makes clicking "see more" irresistible. E.g., "One simple tweak tripled my LinkedIn views—here’s what I changed."
• Keep it Short and Punchy: Your opening line should be impactful enough to stop the scroll but concise enough to maintain interest.

Hooks set the stage for engagement; master these first few lines, and you're halfway to higher visibility.

You can add Hook with Jupitrr AI to your LinkedIn Video

5. Create Valuable, Audience-Focused Content

No one logs into LinkedIn eager to read a sales pitch. Your posts should add value—educate, inspire, or solve problems your audience genuinely cares about:

• Know Your Audience: Clearly define who you're speaking to. Quick persona exercise: What's their job title? What keeps them up at night?
• Solve a Problem or Teach Something: People love actionable insights. Offer tips, practical strategies, or lessons learned from your experience.
• Be Human: Sharing personal stories and professional insights resonates deeply. Remember, authenticity beats perfection every time.

Bottom line: Content that's genuinely helpful or inspiring is what gets read, liked, shared, and ultimately boosts your visibility.

Try Jupitrr AI to add valuable B-rolls to your video

6. Leverage Hashtags and Tagging Strategically

Hashtags and tagging can amplify your reach:

• Use 3-5 Relevant Hashtags: Balance broad and niche tags.
• Tag Thoughtfully: Only tag individuals or brands genuinely connected to your post.

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Also read: How to get more followers on LinkedIn

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7. Post at the Right Times and Frequency

Timing matters on LinkedIn:

• Consistency: Aim for at least 2-3 times per week.
• Timing: Mid-week mornings typically see the highest engagement, but always test for your specific audience.

8. Engage With Your Audience

Engagement is a two-way street:

• Respond Promptly: Always reply to comments.
• Engage With Others: Comment thoughtfully on other posts—reciprocity boosts your visibility.

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Also read: Personal Branding Video Examples for Professionals

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9. Be Authentic and Tell Your Story

LinkedIn values authenticity. Share your journey, professional insights, and even failures. Being real builds connections.

10. Utilize Tools to Boost Content Production

Consistency can be tough, but tools like Jupitrr AI simplify regular, high-quality content creation, especially videos.

11. Monitor Performance and Adapt

Regularly review your analytics:

• Identify Top Performers: Do more of what works.
• Experiment and Learn: Test new ideas based on past successes.

Conclusion

Implement these tips consistently, and you'll significantly boost your LinkedIn visibility, strengthen your personal brand, and become a standout presence in your professional network. Ready to start? Let’s get posting!

Try Jupitrr AI for FREE

]]>https://jupitrr.com/blog/linkedin-marketing-tips67f8351e9973470001c2e191Fri, 25 Apr 2025 12:43:03 GMT

If you’re looking for fresh LinkedIn marketing tips that actually work in 2025, you’re in the right place. I pulled insights from top creators who’ve grown serious audiences—not with hacks, but with smart, sustainable strategies. Here are five tips you’ll actually want to use this year.

"Focus on intentionality, not virality" - Justin Welsh

Justin Welsh is a solopreneur and content creator who helps others build lean, profitable businesses through his courses, newsletter, and LinkedIn content.

Justin has over 700,000 followers on LinkedIn and has been posting regularly for years.

The best advice I’ve ever read on Justin Welsh’s blog about LinkedIn marketing is to prioritise intentionality over virality. Instead of chasing fleeting viral posts, he stresses that effective LinkedIn marketing is about being known for something specific, consistently delivering value, and connecting with the right audience.

By building a focused niche and nurturing meaningful relationships, Welsh shows how creators and solopreneurs can grow a sustainable and authentic presence—key ingredients for long-term success on LinkedIn.

"Treat LinkedIn like the world's biggest 24/7 networking event" -Lara Acosta

Lara Acosta is a LinkedIn growth expert with over 200k followers, known for turning free value into a thriving coaching business.

Lara Acosta looks at LinkedIn as the world’s biggest 24/7 networking event. Her strategy isn’t about chasing quick wins or viral content—it’s about building trust and showing up with purpose. She calls it having an “Everest,” a bigger mission that keeps you going when others quit.

Lara uses a lot of videos to dive deep into her insights, boosting both her visibility and personal brand recognition. Instead of focusing on post frequency or engagement pods, she emphasizes consistency and meaningful content.

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Try creating a video like Lara in a minute: