New Arrivals
Active Merino Liner Short
Active Merino Liner Short
Active Merino Liner Short
Natural Active T-Shirt
Natural Active T-Shirt
Natural Active T-Shirt
Natural Active Vest
Natural Active Vest
Natural Active Vest
Merino Air T-Shirt
All Natural Boxer
All Natural Boxer
Modal Compression Top
Modal Compression Top
Modal Compression Long Sleeve
Modal Compression Long Sleeve
Fabric First
Our carefully selected fabric library of the finest fibres known to man.
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Merino Wool
Shop Merino WoolOur merino is sourced from the same Australian & New Zealand farms that supply luxury houses. We source super fine wool up to 15.5 microns which is rarer than cashmere.
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Micro Tencel
Shop Micro TencelOur Tencel is spun from the wood pulp of sustainably managed forests in Austria. Softer than silk, with natural moisture-wicking built into the fibre.
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Organic Cotton
Shop Organic CottonOur organic cotton is grown on certified farms in India, the world's largest producer of organic cotton. We source extra-long staple fibre, hand-picked and GOTS certified.
Why no polyester?
The industry calls it “recycled.” We call it what it is: plastic.
A shredded bottle, spun into thread, worn against your skin. And the recycled version is worse, a 2025 study found recycled polyester sheds 55% more microfibers than virgin polyester, with particles small enough to travel deeper into the body. Researchers are now finding plastic in human blood and testicular tissue.
Activewear adopted polyester because it’s cheap and carries a 10x margin over natural fibers like merino. Not because it’s better against the skin. Not because it performs in the conditions our bodies actually train in. Simply because it’s cheaper. The “recycled” label didn’t fix that, it made it worse.
Return to nature
For a millennium, natural fibers like wool clothed history’s greatest emperors, athletes, and builders, until big sportswear forgot their potential. We refused to believe synthetics were the only answer for modern performance. Nero was born from this conviction.
