Standard selling fees
Our standard selling fees provide you with access to a package of Amazon tools and programs that can help you optimize and grow your business. They’re divided into two basic types: selling plan fees and referral fees.
New-to-Amazon sellers can get over $50,000 in credits, bonuses, and exclusive benefits. Save on referral fees, fulfillment, advertising, and more. Explore incentives
Selling plans
Choose the right package of tools and programs for the right price.
Individual
$0.99
/ item sold
Professional
$39.99
/ month
List one product at a time
Set static prices
Use bulk operations to list, price, and manage inventory faster
1Amazon internal data, FY2023, US store
2Optional services that have added costs
3Requires you to enroll your brand in Amazon Brand Registry
2Optional services that have added costs
3Requires you to enroll your brand in Amazon Brand Registry
Referral fees
Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater.
If you have a new-to-Amazon brand, you can get over $50,000 in automatic referral-fee waivers for your first year—when margins matter the most. Learn more about incentives.
Product category
Referral fee percentage
Referral fee minimum amount
See referral fees
Amazon Device Accessories
45%
$0.30
Appliances - Compact
· 15% for the portion of the total sales price up to $300.00, and
· 8% for any portion of the total sales price greater than $300.00
· 8% for any portion of the total sales price greater than $300.00
$0.30
Appliances - Full-size
8%
$0.30
Automotive and Powersports
12%
$0.30
Base Equipment Power Tools
12%
$0.30
Baby Products
· 8% for products with a total sales price of $10.00 or less, and
· 15% for products with a total sales price greater than $10.00
· 15% for products with a total sales price greater than $10.00
$0.30
Backpacks, Handbags, and Luggage
15%
$0.30
Beauty, Health, and Personal Care
· 8% for products with a total sales price of $10.00 or less, and
· 15% for items with a total sales price greater than $10.00
· 15% for items with a total sales price greater than $10.00
$0.30
Business, Industrial, and Scientific Supplies
12%
$0.30
Clothing and Accessories
· 5% for products with a total sales price of $15.00 or less
· 10% for products with a total sales price greater than $15.00 and less than or equal to $20.00
· 17% for products with a total sales price greater than $20.00
· 10% for products with a total sales price greater than $15.00 and less than or equal to $20.00
· 17% for products with a total sales price greater than $20.00
$0.30
Computers
8%
$0.30
Consumer Electronics 2
8%
$0.30
Electronics Accessories 3
· 15% for the portion of the total sales price up to $100.00, and
· 8% for any portion of the total sales price greater than $100.00
· 8% for any portion of the total sales price greater than $100.00
$0.30
Eyewear
15%
$0.30
Fine Art
· 20% for the portion of Sales Proceeds up to $100 (with a minimum Referral Fee of $1.00);
· 15% for any portion of Sales Proceeds greater than $100 up to $1,000;
· 10% for any portion of Sales Proceeds greater than $1,000 up to $5,000; and
· 5% for any portion of Sales Proceeds greater than $5,000
· 15% for any portion of Sales Proceeds greater than $100 up to $1,000;
· 10% for any portion of Sales Proceeds greater than $1,000 up to $5,000; and
· 5% for any portion of Sales Proceeds greater than $5,000
--
Footwear
15%
$0.30
Furniture
· 15% for the portion of the total sales price up to $200.00, and
· 10% for any portion of the total sales price greater than $200.00
· 10% for any portion of the total sales price greater than $200.00
$0.30
Gift Cards
20%
--
Grocery and Gourmet
· 8% for products with a total sales price of $15.00 or less, and
· 15% for products with a total sales price greater than $15.00
· 15% for products with a total sales price greater than $15.00
--
Home and Kitchen
15%
$0.30
Jewelry
· 20% for the portion of the total sales price up to $250.00, and
· 5% for any portion of the total sales price greater than $250.00
· 5% for any portion of the total sales price greater than $250.00
$0.30
Lawn and Garden
15%
$0.30
Lawn Mowers and Snow Throwers
· 15% for products with a total sales price of up to $500.00, and
· 8% for products with a total sales price greater than $500.00
· 8% for products with a total sales price greater than $500.00
$0.30
Mattresses
15%
$0.30
Merchant Fulfilled Services5
20%
$0.30
Musical Instruments and AV Production
15%
$0.30
Office Products
15%
$0.30
Pet Supplies
15%, except 22% for veterinary diets
$0.30
Sports and Outdoors
15%
$0.30
Tires
10%
$0.30
Tools and Home Improvement
15%
$0.30
Toys and Games
15%
$0.30
Video Games and Gaming Accessories
15%
--
Video Game Consoles
8%
--
Watches
· 16% for the portion of the total sales price up to $1,500.00
· 3% for any portion of the total sales price greater than $1,500.00
· 3% for any portion of the total sales price greater than $1,500.00
$0.30
Everything Else 6
15%
$0.30
Note: A product’s fee category may not be the same as the category that appears to customers in the Amazon store.
1 An item’s total price includes its list price, as well as shipping costs and any gift-wrapping charges.
2 Certain cell phone devices may require approval. Learn more about selling cell phones and cell phone accessories.
3 Bundles containing both a camera device and accessory products are classified under the Electronics Accessories category. For a detailed, searchable list of products in each category, refer to our fee category guidelines.
4 In addition to the referral fee, media items incur a closing fee $1.80 per item.
5 For services offered through Amazon Local Selling.
6 The Everything Else category is available to sellers for products that do not clearly fit within existing categories. Do not list items in the Everything Else category that appropriately fall within another category.
1 An item’s total price includes its list price, as well as shipping costs and any gift-wrapping charges.
2 Certain cell phone devices may require approval. Learn more about selling cell phones and cell phone accessories.
3 Bundles containing both a camera device and accessory products are classified under the Electronics Accessories category. For a detailed, searchable list of products in each category, refer to our fee category guidelines.
4 In addition to the referral fee, media items incur a closing fee $1.80 per item.
5 For services offered through Amazon Local Selling.
6 The Everything Else category is available to sellers for products that do not clearly fit within existing categories. Do not list items in the Everything Else category that appropriately fall within another category.
“There’s no question Amazon is the most efficient place in the world to reach new customers. It’s more than 50% cheaper for us to acquire a new customer through Amazon than it is elsewhere.”
Dewar Gaines
Founder & CEO
Revenue Calculator
Estimate your FBA costs
You can use our Revenue Calculator to compare estimates for FBA and your own fulfillment method.1
- Search the Amazon catalog for a product or define one using dimensions, weight, category, price, and shipping charges.
- Review and adjust inputs for Amazon Fulfillment and Your fulfillment to calculate—and recalculate— fees, costs, and revenue.
Wondering what it's
like to sell on Amazon?
Start selling today
Put your products in front of the millions of customers who search Amazon.com every day.
Get 10% back on your first
$50,000 in branded sales
$50,000 in branded sales
Just have a few items to sell?
*A Professional selling account is $39.99/month + selling fees. Learn more
