Sharp & Elk — Sharp & Elk —

Brand — Digital — Apparel / Hobart, TAS

Design that
stands out.

Sharp & Elk is a Hobart studio building brand, digital and apparel systems for businesses that refuse to blend in.

Start a project See the work

Brand identity ● Digital presence ● Apparel systems ● Gear portals ● Brand identity ● Digital presence ● Apparel systems ● Gear portals ●

Most studios pick a lane. We built three, brand, digital, apparel. One point of contact, so your business says one thing everywhere.

Sharp & Elk

Selected work

Recent builds.

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Terra Firma Built

Builder — Warrnambool, VIC

Brand identity + custom workwear system

Hover for the website

01

Award PR

Automotive PR — West Hobart, TAS

Full rebrand + digital presence

02

Audacieux Legal & Consulting

Law — Hobart, TAS

Logo rebrand + brand guidelines

03

GARD Constructions

Construction

Website rebuild, retainer + crew kit

04

Altitude Home Services

Painter — Hobart, TAS

Gear portal only

05

Yours could be next.

Tell us where it hurts. We’ll tell you how fast we can fix it.

Start a project

Three Areas.
One build.

01

Brand Identity →

Logo systems, guidelines, stationery and signage — everything that makes you unmistakable before you say a word.

02

Digital Presence →

Website, Google profiles and social media built to bring the right people to you — not just traffic.

03

Apparel Systems →

Branded workwear managed end-to-end, with a private reorder portal so gearing up a new hire takes minutes, not weeks.

Gear portals

Their shop.
Only their crew
sees it.

Every workwear client gets a private storefront with their logo already on the right kit. New starters pick a size and order their own. You stop being the uniform department.

How it works See an example portal

Terra Firma Built private gear portal — Live: the Terra Firma Built crew portal

Simple, on purpose.

Tell us where it hurts

One conversation. No twelve-page brief required.

We design the fix

Brand, digital and apparel built together. No hand off between teams. Don't need them all that's ok too.

You get back to work

Simple processes for busy businesses

Built to be scrolled.

GARD Constructions — website rebuild, 2026

This could be you...

Trusted by

Terra Firma Built Award PR Audacieux Legal Drew Projects Altitude Home Services Terra Firma Built Award PR Audacieux Legal Drew Projects Altitude Home Services

Built in Hobart.
Built to outpace.

Time in the Army, then eventually leading the team responsible for Ausopen.com, coupled with a love for cycling and sport. All areas where your kit or your digital products can’t afford to fail.

We bring brand, digital and apparel into a single build, so your identity, your website and your workwear all say the same thing, at the same time. We handle it all from design to delivery.

No templates.

No handoff gaps.

No twelve-week waits.

No jargon.

Where quality
isn't optional.

Army, then Senior Product Manager on ausopen.com, then a lot of long kilometres on the bike. Three worlds where kit either performs or it fails you, and where digital either holds up under load or the whole thing falls over in public.

That's where we learned what we bring to brand, web and apparel: build it to be relied on, not just to look good in a mockup.

Deployed with the Australian Army — 01 — Service

Sharp & Elk founder portrait — 02 — CRISIS MANAGEMENT TECH

Courtside at the Australian Open — 03 — Senior Product Manager, ausopen.com

On the start line at the Devils Cardigan — 04 — NEVER STOP...

Terra Firma Built hoodie on site — Terra Firma Built · Warrnambool, VIC

“Sharp & Elk understood the voice of my brand immediately and delivered.”

Award PR

"The team got our old website up to scratch and then delivered a huge digital uplift."

GARD Constructions

Straight answers.

Who is Sharp & Elk?

Sharp & Elk is a design studio in West Hobart, Tasmania. We build brand identity, websites and branded workwear for small businesses, with one point of contact from first chat to delivery. The studio is run by an Army veteran and Current Senior Product Manager at Tennis Australia, responsible for Ausopen.com

How much does branding or a website cost?

Every project is quoted as a fixed price after a free 20-minute chat, so you know the full cost before anything starts. Price depends on scope: a logo refresh, a full brand identity, a new website, or all three built together.

How long does a small business website take?

Most small business websites launch in a few weeks, not months. The biggest factor is how much of your content is ready. We write and source the rest so it doesn't hold the launch up.

What is a gear portal?

A gear portal is a private online storefront with your logo already on approved garments in your brand colours. Your team picks a size and orders their own kit, so reorders take minutes and the branding stays consistent. Every Sharp & Elk workwear client gets one. See an example portal →

Do you only work with Hobart businesses?

No. We're based in West Hobart and work with businesses across Tasmania and Australia-wide. Terra Firma Built, for example, is a builder in Warrnambool, Victoria.

Do I need brand, website and workwear all together?

No. You can start with one. Doing them together means your logo, site and uniforms match and you deal with one person, but plenty of clients start with a website or a gear portal and add the rest later.

What kinds of businesses do you work with?

Mostly builders, trades, professional services and clubs. Recent clients include Terra Firma Built, Award PR, Audacieux Legal & Consulting, GARD Constructions, Drew Projects and Altitude Home Services.

How do I get started?

Use the contact form below, email hello@sharpelk.com.au or call 0419 311 380. We reply within one business day and book a free 20-minute chat to work out what to fix first.

Let’s build — Let’s build —

Got something to build?