Hand-picked software. Zero algorithms.
Discover the best alternatives to popular startups & software
112 of the tools startups actually pay for, each with a hand-checked list of what you can use instead — 414 alternatives in total.
Analytics
Understand product and web traffic.
Project Management
Plan, track and ship work.
Newsletters & Email
Send newsletters and build an audience.
Hosting & Deployment
Deploy apps and static sites.
Payments & Billing
Take payments and run subscriptions.
Customer Support
Live chat, helpdesks, knowledge bases.
Design & Whiteboards
Design, prototype and brainstorm.
Video & Calls
Meetings, async video, recording.
AI Coding Agents
AI pair programmers, agents, and editors that ship code.
Wix
Drag-and-drop website builder.
Lovable
Build apps by chatting with AI.
Lucidchart
Online diagram + flowchart tool.
Miro
Online collaborative whiteboard.
Google Analytics
Free, omnipresent web analytics.
Square
POS and payments for in-person businesses.
Kit (ConvertKit)
Email marketing built for creators.
Stripe
Payments infrastructure for the internet.
Descript
Edit audio + video like a doc.
Obsidian
Local-first Markdown knowledge base.
Typeform
Conversational forms and surveys.
New Relic
Observability platform for engineers.
Resend
Email API for developers with great DX.
Gusto
Payroll, benefits and HR for SMBs.
Auth0
Identity-as-a-service from Okta.
Trello
Visual kanban boards.
Postman
API platform for testing + collaboration.
Google Meet
Video calls baked into Google Workspace.
SendGrid
Twilio's transactional and marketing email platform.
DocuSign
Electronic signature platform.
Semrush
Marketing visibility and SEO platform.
Outlook
Microsoft's email client.
PagerDuty
On-call + incident response.
Paddle
Merchant of Record billing for SaaS.
Hotjar
Heatmaps, session replays and feedback.
Netlify
Frontend cloud for the Jamstack.
Mailchimp
Email marketing for small businesses, now owned by Intuit.
Evernote
The classic note-taking app.
Google Calendar
Google's calendar bundled with Workspace.
Cursor
AI-first code editor built on VS Code.
Arc
Vertical-tab browser by The Browser Company.
Contentful
Enterprise headless CMS.
Linear
Issue tracking the world has finally been waiting for.
Xero
Cloud accounting from New Zealand.
Zendesk
Enterprise customer service suite.
Salesforce
Enterprise CRM and platform.
Mixpanel
Product analytics for events and funnels.
Tableau
Enterprise data visualisation platform.
Shopify
E-commerce platform for all.
Vercel
Frontend cloud for Next.js and beyond.
Canva
Design anything with templates.
Confluence
Atlassian's team knowledge base.
Datadog
Observability for the cloud age.
Twilio
Communications APIs for voice, SMS, video.
PostHog
All-in-one product analytics suite.
Klaviyo
E-commerce email and SMS marketing platform.
HubSpot
All-in-one CRM, marketing and service hub.
Zapier
Connect 7,000+ apps without code.
