CommunicateOnline

@CommunicateME

The Middle East's #marketing and #advertising resource

Dubai

CommunicateOnline
@CommunicateME
10h
Going viral won't close the deal. Gen Z B2B buyers aren't swayed by reach, they're swayed by who vouches for you. New data from the UAE + Saudi breaks down the shift from impressions to influence. @LinkedIn communicateonline.me/the-view/b2b-m…
CommunicateOnline
@CommunicateME
12h
We know what people clicked, but not what made them click. The Observation Gap is the distance between data and lived experience. The next big campaign may be hiding in a moment we walked past. communicateonline.me/the-view/we-ha…
CommunicateOnline
@CommunicateME
Sep 24
AI hasn’t solved the creative bottleneck—it’s accelerated it. Teams have more options, but still need taste to choose. As @Intuit’s CMO says, “Everyone’s working twice as hard.” Speed isn’t transformation. communicateonline.me/news/ai-is-cre…
CommunicateOnline
@CommunicateME
Sep 24
.@netflix and @YouTube are battling for creators—and creators hold the leverage. With millions of views and audiences they own, talent is the prize. The real question: can creators make every platform compete for them? @msrachelforlitt @MarkRober communicateonline.me/insights/netfl…
CommunicateOnline
@CommunicateME
Sep 24
When everyone has the same AI tools, creating more is no longer the advantage. Attention. Taste. Trust. Originality. That’s where the value shifts. Communicate AI — The Age of Abundance 29 September | Dubai Register: nordstella.me/upcoming-event…