Your A/B test crowned a winner. But that number blends your Meta prospecting, Google branded search, and retargeting into one average. Shogun's Meta and Google Ads integrations break every result down by platform, campaign, and ad.
If you're looking at your CVR and questioning it, here's what you need to know:
Health & Wellness conversion rate: 3.31%.
Sports & Outdoors conversion rate: 1.24%.
That's a 2.7x spread.
Category shapes your CVR more than anything else you control.
Shogun's MCP connects your A/B test data to Claude or ChatGPT directly. Ask what's running across your stores, what to test next on product pages. It answers in plain language, pulled from live data, not a dashboard export.
“computa, analyze my A/B tests and tell me what to test next”
Your computa can do that now.
Meet Shogun’s new A/B Testing MCP.
Analyze results, spot opportunities, and create experiments directly from Claude, ChatGPT, or your other favorite LLM.
We pulled CVR data for hundreds of stores in H1 2026 and we found that while the median was 1.74%, the 167% difference between the top-performing category and the bottom tells the truth: benchmarks don't tell the whole story. getshogun.com/benchmarks/eco…
