A HOOK has one job: stop the scroll in the first 2-3 seconds. If it doesn't do that, nothing else in the video matters.
We breaks down what actually stops the scroll^^
Do you ever think about how dirty your favorite pizza is?
No, right? You’re probably too focused on how GOOD it tastes.
But not this dude, whose life motto is basically, "There are always gems everywhere for those with eyes to see."