It’s official: Privy has acquired @Sendlane 🎉 We’re providing growing brands with powerful tools that don't overwhelm, and pricing that rewards growth.
Less complexity. More results.
Learn more: privy.com/blog/privy-acq…
Millie Loves Lily is a children’s clothing brand built on decades of design experience. But when the founders shifted toward growing their own ecommerce store, marketing tools like subscriber acquisition, email campaigns, and automated flows were completely new territory.
Most ecommerce brands talk about “customer journeys.” Vicky Cakes talks about cousins. 🥞
Built on a 45-year-old family pancake recipe, they’ve grown into a scaling ecommerce food brand without losing the warmth that made people fall in love in the first place.
Their secret?
Email doesn’t have to feel transactional to drive growth. Boreal Folk treats email like a relationship, not a tactic.
Newsletters.
Flows.
Real human support.
~60% YoY growth without losing trust. That’s the difference. 🌲📬
#ecommerce#emailmarketing#founderstories
Higher email ROI usually isn’t about sending more. It’s about optimizing what you already send.
We share proven tactics that ecommerce brands use to improve ROI through list quality, automations, testing, and better tracking. Read the full blog here 👉
