AI isn't only reading your website, it's also reading what everyone else says about you 🧐
Think Reddit threads, G2 reviews, and media mentions. That's where a lot of the citations actually come from.
Wild example: Seer Interactive found that one bad review from 2018 was still
An SEO strategy in 2026 has to account for a search landscape that changed quickly. Search results now mix AI summaries, videos, forum threads, and blue links.
Your buyers are also turning to AI assistants like Gemini, ChatGPT, and Claude for harder questions. Visibility now
Launching a new website? Build SEO into it from the start.
Learn how to set up your site structure, target the right keywords, create content, earn backlinks, and track your progress with our step-by-step guide: social.semrush.com/4hwtVhg.
AI can generate endless content. Brand authority is harder to build.
Learn the 12 signals that influence how AI evaluates and recommends brands, including off-site authority, E-E-A-T, entity signals, and AI-era visibility.
Watch the breakdown 👇
social.semrush.com/4rqbAWE.
