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Lead is a bank built for builders: programmable financial services delivered through REST APIs, with the compliance infrastructure of a regulated sponsor bank underneath. Partners use Lead to store money, move money, lend, and issue cards — separately or in combination.

What You Can Build with Lead

Lead organizes its capabilities into four product pillars. Most programs combine more than one.

Lend

Originate term loans and lines of credit — both secured & unsecured — and disburse funds to where they need to go.

Issue

Issue debit, prepaid, & credit cards through your card-issuing processor while Lead handles settlement flows & oversight.

Move

Send and receive payments and transfers across domestic, international, and blockchain rails.

Store

Hold customer funds in deposit accounts with FDIC insurance and optimized account structures for your program.

How Lead is put together

Lead represents every program with a small set of core objects — the same objects across every product. The ones you’ll meet first: See the Object Model for the complete set of objects and how they connect. Two things to understand early, because they shape everything else: which of Lead’s APIs execute versus report (Executing vs. Reporting) and which integration surface each product uses today — Lead is moving from a hybrid file-and-API model to fully API-based, and Integration Surfaces by Product states the current truth per product, with the forward story in Platform Evolution.
If you’ve worked with another BaaS platform, an Entity maps to a customer record, and an Account Number to a routable destination.For full relationship and lifecycle details, see Object Model in Core Concepts.

Where to Start

Pick the path that matches your role on the implementation team. If you’re a developer: If you’re a product or program manager:
  • Program Launch: The contracting, due diligence, and technical integration milestones from kickoff to testing and go-live.
If you’re leading compliance or risk:
  • Partner Site: SLAs, compliance and data requirements, risk management framework, program policies, and more.