Nice and Serious | Creative Agency The World Needs

We're a purpose-driven creative agency partnering with brands and charities that are serious about having a positive impact.

As a Certified B Corp, we've drawn a line in the sand. Every project we work on passes through our Moral Compass™. to make sure we're always supporting social causes and environmental change.

From brand strategy and visual identity to campaigns, design, film and animation — if your project gives the world what it needs, you've got us. Let's talk.

National Landscapes Association

We worked with the National Landscapes Association to unite the network of Areas of Outstanding Natural beauty under a new, shared brand identity – built around the idea of them being a living patchwork of our nation. The new brand invites all people to find their own connection with these special landscapes and help unlock their full potential in the fight against climate change and biodiversity loss. Read more

Penguin Random House

90th Birthday Animation

Since 1935, Penguin Books have opened up new worlds, provided escape and inspired change. We told their 90-year story in a textural, archive-led animation. Read more

Fairtrade

With inequality on the rise, there’s an increasing sense of unfairness in our world. A lot of us feel like we don’t have the power to change things. But Fairtrade gives people an easy, accessible way to help tip the balance for producers and the planet. Creating a fairer world for all. We worked with the Fairtrade Foundation on a holistic, multi-year brand platform to show people that their everyday actions truly matter, and can positively impact the world. The campaign needed to stretch and flex across key brand moments over the course of two years – including a nationwide tea campaign, Glastonbury and Fairtrade Fortnight. Read more

Vodafone

The Rise of the Aggro-rithm

One in 10 boys are seeing dangerous content in as little as 60 seconds. Seemingly harmless searches that are turned into harmful content by online algorithms. To mark Safer Internet Day, we partnered with Vodafone, Global Action Plan, NSPCC and Tin Man Comms to create a film about the terrifying impact of powerful online algorithms on Britain’s tween and teen boys. Read more

Wellcome Collection

Free Destination Campaign

More and more people think galleries and museums are expensive to visit and not intended for them. So how do you increase footfall to Wellcome Collection, a museum and library exploring health and human experience on Euston Road? Launch a campaign to show London that the space is free to visit, inclusive of all lived experiences and invites people to explore what it means to be human. Read more

NABS

We created a new brand identity for NABS, the mental wellness charity for the advertising, media and marketing industry. The rebrand is designed to reflect NABS’ ambition to embed mental wellness in industry culture – making their role not just supportive, but essential and front of mind. We developed their positioning and reworked their personality, tone of voice and design — giving the industry a brighter, bolder, NABS. Read more

Bowel Cancer UK

Tell Your GP Instead

Bowel cancer is the UK’s fourth most common cancer and the second biggest cause of cancer deaths. But it doesn’t have to be this way – it’s a treatable and curable disease if caught early. As part of Bowel Cancer UK’s mission to remove barriers to getting a diagnosis quickly, we were tasked to create a campaign that would encourage more people to see their GP if they experience symptoms associated with bowel cancer. Read more

See more of our work

Some of our clients