Campaign Creative
A single image of three red school lockers was provided with the directive to create a back-to-school campaign asset. From that single element, I developed the creative concept, designed the surrounding environment, expanded the original artwork into a complete school hallway, integrated the company’s branding, and created the locker-opening animation. The final piece transformed a simple asset into a campaign-ready creative through concept development, environmental design, digital compositing, animation, and visual storytelling.
11×17 film poster created entirely from original video footage.
During production, there were no dedicated still photographs suitable for a theatrical poster. Rather than settle for a single video frame, I recognized that the upward camera pan already contained the information needed to create one. Video is a series of photographs that creates the illusion of movement, and I realized I could invert that process. The complete image did not exist in any single frame; rather, its visual information was distributed across time rather than space. By extracting and compositing dozens of consecutive frames from the footage, I reconstructed a single high-resolution vertical image that could not have existed as an individual frame. The result transformed a moving shot into a single, seamless theatrical poster using only the footage captured during production.
Tasked with creating Social Media Holiday posts, I was proudly able to conceptualize and create this graphic utilizing the company’s brand logo – doing my part to bring a little light to the world.
Like any TV series or show, you need an interesting intro and logo. For The Referendum, I drew the most recurring characters on Adobe Illustrator and animated them into the end-card of the show’s opening credits.
Music by Kurch
Live News Backgrounds created for Village Video appearing on FOX News & CNN.
