Maximize your growth and market authority with PRO Coaching

Gain access to VIP-level mentorship, exclusive content, scalable strategies, and a personalized growth plan so you can accelerate your rise to the top of your market.

Book Free Consultation

Maximize your growth and market authority with PRO Coaching

Gain access to VIP-level mentorship, exclusive content, scalable strategies, and a personalized growth plan so you can transform from a mid-tier agent into a market leader.

Book Free Consultation

INSIDE PRO COACHING

Proven frameworks to become a market-leading agent

PRO coaching is the industry's premier real estate training platform designed for agents to scale with precision.

Personalized 1:1 Coaching

Expert guidance, accountability, and strategy designed to push you past plateaus.

The 5-Pillar Framework

A Proven System for Growth Every session is built around the same 5-Pillar framework Ryan used to build SERHANT. — so you always know what you're working on and why.

Weekly PRO Workshops

Advanced sessions to tackle real-world challenges with market-specific strategies.

PRO-Exclusive Q&A with Ryan

Gain direct access to Ryan for guidance, insight, and feedback on how to grow your business.

VIP Access & Private Events

Network and learn from top agents and Ryan Serhant in intimate, invitation-only events.

Library of Courses, Guides & Tools

A complete library of resources designed to turn strategy into action.

Book a Free Consultation

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PRICING & PLANS

1:1 PRO Coaching Plans

Choose the path that fits your growth stage.

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Build It Like Serhant

Real Estate Coaching

$1,499/mo

Book a Consultation

Upgrade your business, team, and tech stack.

Monthly live PRO Q&A with Ryan

Personalized weekly 1:1 coaching sessions.

Ryan Serhant’s Playbook. What he did—still does—to build his business.

AI-powered goal-setting tools and productivity tracking.

90-Day action plans customized to your goals.

Market-specific strategies based on competitive market audit and opportunity analysis.

Lead optimization and conversion strategies.

Skill-based techniques for closing and objection-handling

Growth systems: Scaling strategies and team design.

Document Center: downloadable templates and tools for lead generation, networking, social media and more.

Sell It Community membership — 49K+ agent network

Brand It Like Serhant

Brand Strategy Coaching

$999/mo

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Own your identity. Dominate your market.

Monthly live PRO Q&A with Ryan

Personalized 1:1 biweekly coaching sessions

Digital presence audit and market-specific visibility strategy

Competitive differentiation statements

Creative direction to develop logo suite, website and collateral.

Social content strategy, content creation best practices, and calendar development

Email and newsletter lead generation strategy

Sphere of influence activation and referral systems

AI integration best practices for brand scale

Sell It Community membership — 49K+ agent network

OUR FRAMEWORK

Five Pillars of Agent Success

Our real estate coaching system distills decades of industry experience into a powerful 5-pillar framework—Build, Brand, Amplify, Connect, Simplify. PRO coaching cuts through the noise to deliver pure, actionable strategies so you can achieve market mastery.

Build

Build is the foundation of a thriving real estate business. This is where agents start creating clarity around their goals, market niche, systems, and long-term growth.

brand

Real estate brand strategy isn’t just what you look like; it’s how you’re remembered, trusted and referred. PRO coaching unpacks what it takes for you to build a market-leading brand identity.

amplify

Amplify turns your brand into visible momentum, ensuring you stay top of mind and convert authority into tangible opportunities. With PRO coaching, learn how to up-level your real estate marketing strategies.

Connect

Connect is leverage through relationships. By leaning into community, referrals, and collaboration, PRO coaching teaches you how to turn real estate networking into a powerful growth engine.

simplify

Simplify creates systems and workflows that let your business run without you, allowing you to focus on high-impact work. Learn how to build scalable, repeatable strategies for sustainable growth.

Our framework

Five Pillars of Agent Success

Our framework

Five Pillars of Agent Success

Build

Build is the foundation of a thriving real estate business. This is where agents start creating clarity around their goals, market niche, systems, and long-term growth.

brand

Real estate brand strategy isn’t just what you look like; it’s how you’re remembered, trusted and referred. PRO coaching unpacks what it takes for you to build a market-leading brand identity.

AMPLIFY

CONNECT

Connect is leverage through relationships. By leaning into community, referrals, and collaboration, PRO coaching teaches you how to turn real estate networking into a powerful growth engine.

SIMPLIFY

Simplify creates systems and workflows that let your business run without you, allowing you to focus on high-impact work. Learn how to build scalable, repeatable strategies for sustainable growth.

Book a Free Consultation

Our framework

Five Pillars of Agent Success

Our framework

Five Pillars of Agent Success

Build

Build is the foundation of a thriving real estate business. This is where agents start creating clarity around their goals, market niche, systems, and long-term growth.

brand

Real estate brand strategy isn’t just what you look like; it’s how you’re remembered, trusted and referred. PRO coaching unpacks what it takes for you to build a market-leading brand identity.

amplify

Connect

Connect is leverage through relationships. By leaning into community, referrals, and collaboration, PRO coaching teaches you how to turn real estate networking into a powerful growth engine.

simplify

Simplify creates systems and workflows that let your business run without you, allowing you to focus on high-impact work. Learn how to build scalable, repeatable strategies for sustainable growth.

Book a Free Consultation

Voices of victory

Hear from your peers

"The PRO coaching program is absolutely the best training a real estate professional can take. The investment has paid off tremendously through the multi-million-dollar deals I've closed via the Sell It referral network."

Ximena Villarreal

Miami, FL

"Two weeks before joining Sell It PRO Coaching, I was ready to walk away from real estate for good, but after making the investment, I'm so glad I did. Everything changed. For the first time, I’m treating it like a real business and seeing results pay off."

Jerry Gibbons

MORRISTOWN, NJ

"I'm full with energy and I feel I have reached a new level. I'm much more confident negotiating prices and listing properties. I'm super happy I found Sell It."

Merle Tamm

ESTONIA & SPAIN

"Let's goooo. Just got a referral through this platform yesterday! $2M buyer. MAKE SURE TO NETWORK!"

Mark Metzler

westchester county, ny

proven expertise

What PRO coaching unlocks for you

Build a brand no one can ignore

From standout content ideas to world-class brand positioning, learn how to build magnetic brands that attract clients effortlessly.

Market smarter, scale faster

Tap into data-driven marketing, operational systems, and proven growth strategies engineered to help you scale with confidence.

Master every side of the deal

Learn client-first sales strategies, expert negotiation skills, and both residential & commercial frameworks to gain an edge in every conversation.

Win in luxury & new development

High-impact marketing, luxury messaging, and sales expertise born from navigating competitive luxury and new development markets.

Lead with clarity & financial intelligence

Get support on financial models, team leadership, and the high-level business decisions that accelerate revenue and long-term stability.

Negotiate with precision

Master empathy-driven negotiation tactics and market expertise to help you build trust, protect deals, and close with certainty.

Grow an audience that converts

Unlock the content frameworks behind bold storytelling and high-engagement social strategies used by industry experts.

Become a category of one

Develop captivating messaging, stage-ready communication skills, and personal brand authority that makes you impossible to forget and easy to choose.

GET CLARITY

Frequently
asked questions

Everything you need to know before elevating with PRO Coaching.

What is PRO Coaching?

PRO Coaching is our highest-level coaching product designed for agents who want direct guidance, personalized strategy, accountability, and a proven system to scale production.

How is PRO Coaching different from Membership?

While Membership gives you full access to training, courses, and community, PRO adds personalized coaching, weekly touchpoints, performance tracking, and direct support that pushes you further, faster.

What level of personalization does PRO Coaching offer?

Every PRO client receives tailored guidance based on their individual goals, business model, and market. PRO coaching ensures your growth plan isn’t generic, but engineered specifically for you to reach your next level.

How much support will I get in PRO Coaching?

You’ll receive weekly coaching sessions, ongoing check-ins, and continuous access to the PRO community and your personal coach. Your success is what we aim for!

Why choose PRO Coaching over other programs?

PRO Coaching isn’t just education. It’s a personalized growth experience with direct access to top-tier coaches, curated systems, and a network of high-performing agents that give you an unmatched edge in your market.

Maximize your growth and market authority with PRO Coaching

Maximize your growth and market authority with PRO Coaching

Proven frameworks to become a market-leading agent

1:1 PRO Coaching Plans

Five Pillars of Agent Success

Five Pillars of Agent Success

Five Pillars of Agent Success

Build

brand

AMPLIFY

CONNECT

SIMPLIFY

Five Pillars of Agent Success

Five Pillars of Agent Success

Build

brand

amplify

Connect

simplify

Hear from your peers

What PRO coaching unlocks for you

Frequently asked questions

Frequently
asked questions