What makes a creator partnership feel natural? Often, it’s when creators can speak from their own experience and genuinely connect with the product. Even a strong script can miss the mark if the message doesn’t feel true to them, says #IAB's Susan Mykalcio. Join the conversation at #IABCreatorFronts on September 15: https://okt.to/xzK5dL
IAB
Advertising Services
New York, New York 129,724 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Employees at IAB
View 745 employees at IAB
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Locations
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Primary
Get directions
116 E. 27th St.
New York, New York 10016, US
Updates
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Do you prefer creator content that feels polished or more spontaneous? For IAB's Matthew Renne, what matters most is that it feels authentic. As audiences become more selective about what earns their attention, authenticity continues to shape how creators and brands build meaningful connections. What resonates more with you? Let us know and join the conversation at #IABCreatorFronts on September 15: https://okt.to/2lk4Iq
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Calling All ’90s Ad Industry Throwbacks 📸 A lot has changed in 30 years, and we want to see your transformation too! As part of IAB’s 30th Anniversary, we’re inviting you to dig into the archives and send us two photos: one of you in the ’90s and one of you today. Whether you were already building your career or still figuring out what advertising even was, we want to see it. If you'd like to be featured in our The Industry: Then & Now series, submit your photos here: https://okt.to/WhEkBx or send them to social@iab.com! ✉️ #IAB30
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ICYMI: Agendas Are Live for the Upcoming IAB Marketplace Events 💥 This September, IAB CreatorFronts, IAB Podcast Upfront, and IAB PlayFronts come together for three days of insightful presentations and meaningful networking, exploring how community, fandom, and creator influence are reshaping the way brands connect with consumers and drive growth. Secure your free pass and explore the newly released agendas: 🎤 #IABCreatorFronts, September 15: https://bit.ly/3SFmESO 🎧 #IABPodcastUpfront, September 16: https://bit.ly/3SB7Mot 🎮 #IABPlayFronts, September 17: https://bit.ly/4A9cdb9
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🎧 Is video helping podcasting grow, or making it harder to define? While video is introducing podcasts to new audiences, it’s also blurring the lines between watching and listening, and creating new questions around measurement. What do you think? Join the conversation and hear more from IAB's Jason Adamski at #IABPodcastUpfront on September 16: https://bit.ly/4ydGZh1
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IAB reposted this
Creators started with ring lights and followers. Now they’re becoming media companies with viewability reports and all. Sheryl Goldstein of IAB joins Beet.TV contributor David Kaplan at Beet Retreat Berkshires to discuss how the industry can bring greater scale and structure to creator marketing without losing the authenticity that made it valuable in the first place. Visit Beet.TV for this video (https://lnkd.in/gFFW-icX) and much more! Reported by Rob Williams #BeetBerks Join us at the Beet Retreat L.A., Nov. 4-6 https://events.beet.tv/la 🌴😎🎤
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IAB reposted this
When everything is coming at you at once, focus becomes a leadership skill. That was one of the strongest takeaways from my conversation with Kerel Cooper of MarketCast for episode 7 of IAB Center Seat. Kerel was clear about his marketing filter: awareness, enablement, and pipeline. If the work is not driving one of those, it probably does not belong on the priority list. We also talked about AI, but less as a shiny object and more as a way to operate faster and more effectively, especially when adding more headcount is not the answer. And I liked his point about customer trust. The service can be strong, the data can be good, the insights can be smart, but if the customer does not trust the partner delivering them, none of it matters. His leadership analogy may have been my favorite: like a duck on a pond, calm on the surface, paddling like hell underneath. The job is to absorb the noise, stay focused, and help the team do the same. At the end of each conversation, I ask who they’d like to hear from in the center seat. Kerel’s pick: Dr. Marcus Collins. Episode 7 is live. #IABCenterSeat #CMO #AI #CustomerTrust #Leadership
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Gaming creators understand the nuances of their communities, from the humor to the way people connect and communicate. IAB's Matthew Azark says that bringing them in early as creative partners, rather than treating them solely as a media channel, can help brands show up in gaming culture more authentically. What do you think? 🤔 Hear more perspectives and join the conversation at: 🎮 #IABPlayFronts: https://okt.to/lFvb9B 📲 #IABCreatorFronts: https://okt.to/5sw76e
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💡 Faster. Impartial. Scalable. Smarter. IAB's Insights Engine delivers real-time consumer and industry intelligence at the speed your business demands. Perfect for thought leadership, strategy, sales enablement, and more. Want to learn more? Visit our website to get started: https://okt.to/rSl3ex #MarketResearch #IABInsightsEngine
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🎙️ Secure your seat for the 2026 #IABPodcastUpfront: https://lnkd.in/eaSgNMUs
Podcast advertising has gone from niche experiment to $2.9 billion business. Now comes the fun part: figuring out how to measure it without counting the same listener twice. Jason Adamski of IAB joins Beet.TV contributor David Kaplan ahead of the IAB Podcast Upfront on Sept. 16 to discuss what's next for the fast-growing medium. Visit Beet.TV for this video (https://lnkd.in/gw6thj2c) and much more! Join us at the Beet Retreat L.A., Nov. 4-6 https://events.beet.tv/la 🌴😎🎤
