25% of CTV bid requests can’t be trusted.
“Other” ≠ a strategy. It’s a symptom.
Alex White, COO @peer39, breaks down why CTV needs program-level authentication to restore trust and value.
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AdExchanger
@adexchanger
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- CTV is booming—but fragmentation makes it messy for SMBs. Smart curation solves it: one buy, premium reach, unified reporting + real outcomes. Insight via Blake Hebert, Sr. Director of Publisher Operations, Premion. Is curated CTV the real path to scale?
- Interested in decoding what really drives growth? Join us Thursday Oct 23 @ 11 am ET for “Causal Attribution Clinic” hosted by AdExchanger + M-Squared. ✅ Causal multipliers ✅ Triangulation ✅ Real-world attribution wins Register free: bit.ly/4hDWhVv
- Google just sunset most of Privacy Sandbox after the CMA released it from oversight. PAAPI, Topics, Attribution APIs—gone. Only CHIPS, FedCM + trust tokens remain. Was Sandbox always destined to fizzle out? Curious where you land. bit.ly/47fQJeV
- Brand is advertising’s biggest growth driver — yet <10% of digital campaigns measure brand impact. Armen Adjemian, CEO & Co-Founder @DISQO, says it’s time to change that. Let’s make brand the most measured signal in advertising. 🔗 Read more:
