We revisited our 2026 predictions… and graded ourselves 📚
Some earned an A, and some are still waiting to turn in their homework 👀
Our latest Briefing Notes breaks down what we got right (and what we’re still watching). briefingnotesbysbscomms.substack.com/p/predictions-…
Vibes > Vendors.
It sounds flippant.
It’s actually one of the most important ideas in our manifesto.
Communications partners aren’t interchangeable vendors – they become an extension of your team.
That’s why agency selection should feel more like recruiting than procurement.
