The Hustle

@TheHustle

Business as unusual, brought to you by @HubSpot Media. We're business news for people who hate business news.

Boston, MA

Joined May 2013

The Hustle
@TheHustle
6h
Domino's did something almost no major food company wants to do. It told customers its pizza sucked. Then it promised a new crust, new cheese and new flavor. The gamble worked. Same-store sales grew 14.3% after the new recipe launched.
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The Hustle
@TheHustle
Aug 26
People get married at Bass Pro Shops. One couple walked down the aisle through the checkout lanes. Another took wedding photos at the archery range. It happens often enough that Bass Pro runs an actual wedding registry.
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The Hustle
@TheHustle
Aug 25
Bass Pro Shops gives away free Santa photos at more than 200 stores every Christmas. It's been doing it since 2008. Some families have gone every year for over a decade. Others build entire vacations around the experience. That's the difference between building a store and
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The Hustle
@TheHustle
Aug 24
Bass Pro Shops designed its stores to make you spend more. For example if you want to buy apparel: Getting there means walking past boats, fishing gear, hunting equipment, and a suspicious amount of fudge. Their layout isn’t designed for convenience but for exposure.
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The Hustle
@TheHustle
Aug 23
Home insurance is becoming unaffordable in more parts of America. But the problem isn't only the rising cost of disasters. One study from Vanderbilt University found that 38 cents of every dollar paid in property insurance premiums goes toward corporate overhead. So expenses
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