Turn website visitors into email subscribers
Grow your list with email signup forms designed for creators—embed anywhere, segment automatically, and turn subscribers into customers.
Join thousands of professional creators using Kit to grow their businesses
Why creators choose Kit for email signup forms
GDPR-compliant forms ready in minutes
Create email signup forms that are GDPR compliant with no coding required—just customize, embed, and start growing your list.
Lead capture forms for every use case
Choose inline, pop-up, or slide-in forms that match your site and capture emails without interrupting the experience.
Forms connect directly to your email list
Every subscriber flows directly into your email list—ready for automated welcome emails and follow-ups that match what they signed up for.
Email signup forms that match your brand
Create email signup forms that match your colors, fonts, and style—so they look like they belong on your site, not a clunky add on. Embed them anywhere. No design skills needed.
Instant delivery & email segmentation
Offer lead magnets like ebooks or PDFs through your signup forms and they're delivered automatically to every new subscriber. Then you can send personalized follow up emails to keep your audience engaged.
Surface opportunities on your email list
Never pay for duplicate signups
Kit keeps all your subscribers on one master list—no matter how many email signup forms they use. Unlike most email platforms, you never pay twice for the same subscriber.
How creators use email signup forms to grow
The lead capture forms creators use to grow
Custom thank you pages
Set up custom messages and thank-you pages so new email subscribers know their signup worked—and feel welcomed from the moment they hit submit.
Double opt-in protection
Block spammers and bots with double opt-in on all forms and landing pages—keeping your email list clean and deliverability high.
Dynamic opt-in email forms
You can easily hide email signup forms or swap in different content for repeat visitors—so existing subscribers don't see the same form repeatedly.
Automate what happens next
Connect email opt-in forms to custom journeys through Visual Automations—welcome sequences, courses, and funnels that run 24/7.
Mobile-friendly designs
Signup forms adapt to any screen size automatically, so whether someone's scrolling on their phone or browsing on a laptop, signing up is always smooth.
Embed anywhere with one click
Embed signup forms to your site with one line of JavaScript, HTML, native integrations, or Zapier—choose whatever fits your workflow.
Create your first signup form in minutes
Matthew McConaughey
NYT Bestselling Author
Keep exploring Kit
Features
Grow your list faster with custom landing pages.
Build email sequences and workflows with drag-and-drop simplicity.
Email just became your most reliable revenue stream.
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FAQs
Frequently asked questions.
