Product updates and app-growth strategy from Layers, the AI marketing department led by Elle.https://layers.com/https://layers.com/blog/elle-mcp-and-the-layers-sdk/https://layers.com/blog/elle-mcp-and-the-layers-sdk/Three ways to work with Layers: direct with the agent, from the tools you already build in, and with the SDK that makes the loop measurable.Mon, 24 Aug 2026 12:00:00 GMTproduct-releaseproductagentsmcpsdkThe Layers Teamhttps://layers.com/blog/a-growth-loop-broken-down/https://layers.com/blog/a-growth-loop-broken-down/Six parts, one hiking app, and a worked example of how an audience becomes a hypothesis, an experiment, a signal, and a better next move.Wed, 19 Aug 2026 12:00:00 GMTstrategygrowthexperimentsThe Layers Teamhttps://layers.com/blog/what-layers-does/https://layers.com/blog/what-layers-does/Layers reads the context behind your app and turns it into focused growth work: who to reach, what to test, which signal to read, and what to do next.Mon, 17 Aug 2026 12:00:00 GMTstrategyproductgrowthThe Layers Teamhttps://layers.com/blog/shipaton-26/https://layers.com/blog/shipaton-26/Shipaton 26 is underway: $1M in prizes, 20+ categories, and the $30K Growth Loop Award from Layers, plus Layers Pro free through Shipaton for every builder.Sat, 01 Aug 2026 07:00:00 GMTstrategyshipatoncommunitygrowthThe Layers Teamhttps://layers.com/blog/the-new-app-growth-stack-starts-closer-to-the-product/https://layers.com/blog/the-new-app-growth-stack-starts-closer-to-the-product/The new app growth stack starts closer to the product. App context feeds content, content creates feedback, and feedback shapes what happens next.Sat, 27 Jun 2026 00:00:00 GMTproduct-releasegrowthproductThe Layers Teamhttps://layers.com/blog/from-organic-posts-to-a-real-growth-loop/https://layers.com/blog/from-organic-posts-to-a-real-growth-loop/Organic is more than posting. Done right, it becomes the learning loop that tells you what is worth improving, repeating, and eventually amplifying.Sat, 20 Jun 2026 00:00:00 GMTstrategygrowthorganic-socialThe Layers Teamhttps://layers.com/blog/why-app-growth-starts-with-tiktok-and-instagram/https://layers.com/blog/why-app-growth-starts-with-tiktok-and-instagram/TikTok and Instagram are strong places to start because apps are often easier to understand when people can actually see them work.Sat, 13 Jun 2026 00:00:00 GMTstrategygrowthorganic-socialThe Layers Teamhttps://layers.com/blog/ai-changes-what-a-small-app-team-can-do/https://layers.com/blog/ai-changes-what-a-small-app-team-can-do/AI doesn't make growth magic. It gives small app teams more chances to explain the product, test the story, and learn what people respond to.Sat, 06 Jun 2026 00:00:00 GMTengineeringgrowthaiThe Layers Teamhttps://layers.com/blog/the-platforms-started-doing-more-of-the-work/https://layers.com/blog/the-platforms-started-doing-more-of-the-work/Platforms are doing more of the setup and optimization, but small teams still need better creative, clearer signals, and stronger product context.Fri, 29 May 2026 00:00:00 GMTcase-studygrowthpaid-adsThe Layers Teamhttps://layers.com/blog/the-internet-made-growth-measurable-then-messy/https://layers.com/blog/the-internet-made-growth-measurable-then-messy/Digital growth became measurable, then messy. The real job is turning all those signals back into something useful to try next.Fri, 22 May 2026 00:00:00 GMTproduct-releasegrowthmeasurementThe Layers Teamhttps://layers.com/blog/organic-growth-got-complicated-too/https://layers.com/blog/organic-growth-got-complicated-too/Organic growth sounds simple until “post something” becomes hooks, demos, captions, carousels, replies, and the next ten ideas.Fri, 15 May 2026 00:00:00 GMTstrategygrowthorganic-socialThe Layers Teamhttps://layers.com/blog/building-the-app-was-supposed-to-be-the-hard-part/https://layers.com/blog/building-the-app-was-supposed-to-be-the-hard-part/Building the app was supposed to be the hard part. Then came the harder question: how do we get people to notice it?Fri, 08 May 2026 00:00:00 GMTstrategygrowthapp-marketingThe Layers Team