Intelligent creator marketing
Know what works before you brief a single creator
Nutcake gives brands deep social listening and analysis to plan and produce the highest performing creator content
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Trusted by agencies and brands
Creator intelligence
Build your creator strategy on the most powerful social data
Every #ad collab and 1,300+ brand feeds, tracked in real time. Benchmark your creative against your competitors, your category and the best in the market - then find the hooks and formats that actually travel before you spend a penny.
Live #AD Instagram Reels
Track the competition
Know exactly what your competitors are posting, with which creators, and how it performed - updated every 60 seconds
Find your niche
Dig into the data to see where the opportunity is for your brand, and understand which creators own the category
Live market pricing
A fair pricing model built from real collab data, so you always know what a creator is worth whatever they’re asking
In-video creator listening
Track creator brand mentions and sentiment, in-video
Nutcake surfaces the creators already featuring you in their videos, from loyal customers to organic fans, and tracks your creator share of voice against competitors so you always know where you stand.
Blueprint
Your brand playbook to pre-test any social video for 12 months
Nutcake finds what’s actually driving views, turns it into your playbook, and scores new creative against it before it goes live
Deep post analysis
Every post from your brand, your competitors, and creators you want to work with, is analysed frame-by-frame
The Playbook
Nutcake discovers what drives the highest views and engagement for your brand and category to create an optimised playbook data model
12 months of pre-testing
Test and adjust any social creative against your brand’s bespoke playbook before approving creator content or posting
Data partner / MCP
Pipe Nutcake social data into your own AI stack
Real-time enriched feeds of #ad data, custom data feeds, and every tracked brand on Nutcake connected straight to Claude or ChatGPT over MCP, or combined with your own AI services to build bespoke tooling.
Workflow
Your team at their most organised and productive
Nutcake takes the grind out of getting the deal done. Outreach goes out automatically to hundreds of creators, contracts are generated and signed without manual chasing, and payment releases the moment work’s approved - freeing your team to focus on strategy, not admin.
‘Nutcake found a creator to hit an emerging trend. The content was live in under 24 hours. Super fast!’
David Best
Head of Video · Three UK
‘It was common for us to wait 30 days for influencer contracts. With Nutcake it takes 2’
Lucy Miller
Influencer Lead · Clipper Teas
Built for both brands and creators
Connect with the world’s best creators and chat in real time
Spend less time sifting through millions of creator profiles and more time connecting with top talent. Nutcake invites your favourite creators to instantly connect via WhatsApp. Creators share live audience stats straight from the Meta and TikTok APIs and chat with you on the platform.
‘Live chat and uploading content to Nutcake means no more emailing WeTransfer links to brands’
Isaac H.P
TikTok · 4.1M Followers
Baked with Nutcake
Campaigns run end to end on the platform, from the brands you already know.
Plans
Choose how you’ll use Nutcake
Start with the data, the delivery platform, or both.
Intelligence
Creator listening, Blueprint, and live market pricing. Custom data feeds for your brand.
1,300+ brand feeds, every #ad collab
Chat to Nutcake for sector ranking and hooks
Blueprint playbook and 12-month pre-testing
Workflow
The delivery platform. Self-serve, or managed by a Nutcake creator marketing expert inside your team.
Outreach, briefs, contracts and e-signatures
WhatsApp delivery, approvals and auto-payments
Campaign reporting on official platform metrics
Data partner / custom projects
MCP data feeds for your own AI stack, plus fully scoped projects, ambassador and affiliate programmes, regulated-sector vetting, white label solutions, and more.
Enriched real-time feeds over MCP
Extended creator vetting
White-label platform
Frequently asked questions
It means Nutcake handles the full campaign workflow - from developing a concept and finding creators, through outreach, negotiation, contracting, content review, publishing, payment, and reporting - without you having to manage each step manually. You give it direction; it does the work.
Get started today. It’s free.
Access all of Nutcake’s agentic tools for free. You only pay a small % fee when a creator signs their contract.
