From the Publisher
WHAT PEOPLE ARE SAYING:
"Since whatever you are marketing, including yourself, is a battle for the mind of your audience, this book cuts to the chase. Getting noticed is everything; not getting noticed is oblivion. It's must reading."
Jack Trout, co-Author, Positioning
"Step Into The Spotlight! is a necessary and delightful book. Necessary, because in today's world it's 'Distinct or Extinct.' Delightful because treating business and your career as show business is a heck of a lot more fun than approaching work as a cubicle slave performing a dreaded necessity."
Tom Peters, co-Author, In Search of Excellence
"We live in a celebrity-driven world and Tsufit tells you how to take advantage of that fact. Read this book to turn yourself into another Donald Trump or Richard Branson."
Al Ries, co-Author, The Origin of Brands
"Perhaps like you, Tsufit has a good case to make. But knowing that simply having a good case is not enough, she shows us how to make our good case well. We'd be fools not to pay close attention."
Robert B. Cialdini, Ph.D., Author, Influence: Science and Practice
"Step Into The Spotlight! is an extraordinary book! It's an excellent guide to help people stand out from the crowd that no entrepreneur should be without."
Ivan Misner, Ph.D., Founder BNI, Author, Masters of Networking
"Tsufit's Step Into The Spotlight! is a must-read for every aspiring or seasoned professional. She reveals her secrets for success with mind blowing strategies and networking techniques that will take everyone's career to a new level. Tsufit's writing style makes Step Into The Spotlight! a pleasurable read. Because of her proven methods, I will be using several tactics for my career."
Les Brown, Internationally Renowned Motivational Speaker
"It takes a star to teach a star and it takes a star to want to learn stardom. Tsufit supplies half of what you need. If you can supply the other half, I'll see your name in starlight."
Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing Series
"Step Into The Spotlight! is sparkling, dynamic and packed with practical hands-on advice. Bravo!"
Sheldon Bowles, co-Author, Raving Fans
"Step Into The Spotlight! distills the complexity of marketing and promotion down to one profoundly simple idea: How can you sell to them unless you can get them to stop on your channel? With her trademark humor, Tsufit delivers the secrets to capture and hold your audience's attention. This book is as captivating and dynamic as the author herself! Devour this book!"
Raymond Aaron, co-Author, Chicken Soup for the Canadian Soul
"Getting attention used to mean buying expensive advertising. Tsufit shows you a better way: Be a star so that people line up at your door!"
David Meerman Scott, Author, The New Rules of Marketing and PR
"Step Into The Spotlight!is Fresh! Outrageous! And Bang On!...One cannot help but be swept up in Tsufit's enthusiasm for showing the average entrepreneur how to walk onto the business stage and be a star! Buy this book now and watch your star rise."
Raleigh Pinskey, Author, 101 Ways to Promote Yourself
About the Author
After 10 years as a litigation lawyer, Dean's List graduate, Tsufit, left law for the limelight, performing comedy on national television and gaining international attention for her debut music CD. Tsufit is now a marketing strategist and speaker who coaches entrepreneurs and CEOs to be stars.
ABOUT TSUFIT:
After 10 years as a litigation lawyer, Dean's List graduate, Tsufit, left law for the limelight, performing comedy on national television and gaining international attention for her debut music CD.
Tsufit is now a marketing strategist, coach & speaker who coaches entrepreneurs, authors, coaches, speakers and CEOs to step into the spotlight and be stars!
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