Automated Retargeting Systems

🚨 We were burning money on retargeting. Until we stopped doing it the “normal” way. Most retargeting campaigns feel like this: ➤ Spray everyone who visited your site ➤ Show them a generic “Book a demo” ad ➤ Watch CTRs crawl and CPLs spike That was us last quarter. We were spending heavily on retargeting… and getting nothing in return. Then we rebuilt the entire engine using something most teams overlook: 👉 Actual behavior from 250K+ SaaS buyers on spotsaas Here’s the system that flipped our results: 💡 What Changed: 1. Behavior-based inclusion: No more “all website visitors.” We only retargeted users who hit comparison, pricing, and alternative pages — signals of intent. 2. Sequenced by buying stage Top funnel = blog highlights, soft tips Mid funnel = side-by-side comparisons Bottom funnel = demos with credibility 3. Ad copy tied to context We didn’t push “See our platform.” We asked: “Still comparing Deel vs Remote? Here’s a 2-min breakdown.” 4. Time-decay logic We excluded anyone inactive for 7+ days — no point retargeting cold memory. 📈 The Result: ✅ 3.2x higher CTR ✅ 25% lower cost per lead ✅ 70% higher demo conversion vs. broad retargeting Retargeting isn’t just about showing up. It’s about showing up at the right moment, with the right message.

Your dream buyers are visiting your site. But they’re leaving — and never coming back. Not because your product sucks. Not because your price is too high. But because your funnel is invisible. Here’s the uncomfortable truth: You’re spending $$$ to get traffic from LinkedIn… …but you have zero system to convert that traffic into pipeline. Top SaaS companies don’t just “post and pray.” They use a Retargeting Flywheel that turns cold clicks into booked calls. Predictably. No spam. No daily content grind. No “congrats on the new role” DMs. Here’s the 4-step system they use to drive down CAC and grow ARR: 1. Native Lead Gen Forms (Not Landing Pages) → Load instantly → Auto-fill user info → Higher CVR = faster learnings → Bonus: You stay inside LinkedIn’s ecosystem (cheaper clicks) 2. Don’t sell yet — offer value first → Free trial, free demo, or calculator → Tailor to the "buying stage", not the vanity metric → Frame your offer around outcomes, not features: > “We help [ICP] get [desirable result] without [annoying manual task].” 3. Warm with short video, not boring demos → 2–3 mins max → Show the "before and after", not the tech stack → Build trust, remove friction, end with “Book a call” CTA 4. Retarget like a human, not a creep → Create audiences based on clicks, views, site visits → Run retargeting ads that show: ✓ Case studies ✓ Real screenshots ✓ G2/Trustpilot reviews → Rotate 4–6 creatives to avoid fatigue → Each ad = answer 1 objection or build 1 layer of trust This system has: ✅ 30% lower CA ✅ 7x conversion from pricing page visitors ✅ 10x ROAS when paired with proper CRM sync + retargeting You don’t need more traffic. You need to stop letting the right people slip away. Comment "flywheel" and I’ll DM you the full Notion breakdown.

Leads increase while outbound goes quiet Demand spikes with zero manual outreach Because automation isn’t just faster—it’s smarter. Share these steps to automate demand generation: Step #1: Trigger campaigns from real-time behavior Use customer signals to auto-launch workflows. Gong increased SQLs by 23% by automating follow-ups based on call engagement data. Step #2: Sync first-party data with ads Fuel retargeting with CRM insights, not cookies. Zapier grew signups by 38% by syncing HubSpot segments with Meta Custom Audiences. Step #3: Layer nurture paths with if/then logic Route leads dynamically based on actions, not assumptions. Pardot saw a 21% rise in MQL quality by mapping behavior-based journeys. Step #4: Close the loop with scoring feedback Refine flows based on lead-to-close conversion. ActiveCampaign boosted pipeline velocity 2X by linking lead scoring to automated hand-offs. Automation isn’t the future—it’s the standard.

Most brands retarget like this: → Show the same ad again. → Hope people magically buy. That’s not a strategy. That’s spam. Here’s how high-performing brands retarget smarter: 👇 ✅ Segment by engagement - Someone viewed the product page? Show them testimonials. - They added something to the cart? Show urgency. - Watched 50% of a video? Go deeper. ✅ Time-based retargeting ↳ 0–3 days: Gentle reminder ↳ 4–7 days: Add an incentive ↳ 8–14 days: Build trust ↳ 15+ days: Reframe the offer ✅ Creative sequencing Don’t run the same ad 5x Change the hook, offer, testimonial Build a story across your sequence Biggest mistake? Treating all "retargeting audiences" the same. Smart marketers do it differently: They adjust the message based on behavior. Be a smart marketer 🙂 ♻️ Know someone still running retargeting on autopilot? Send it their way.

🚀 What If AI Could Solve Your Biggest Marketing Headaches? Here's how it did for us. Retargeting ads had always been a bit of a challenge for us at Code Conspirators. It's a crucial part of our strategy, but let's be honest—it's also labor-intensive and time-consuming. That's why we were excited to see what AI could do when we decided to bring it into the mix. We tasked AI with analyzing customer data and automating our retargeting efforts. The precision it brought to the table was nothing short of impressive. Suddenly, we were reaching the right audience at exactly the right time, and the results spoke for themselves: 🤝 Conversion rates jumped by 14.6% 🤝 Ad spend dropped by 12.3% It was a real eye-opener. Not only did AI help us do more with less, but it also made our marketing budget work harder for us. The return on investment was undeniable. Why Does This Matter? 👉 Smarter Targeting: AI's ability to fine-tune audience reach means our ads are more effective than ever. 👉 Cost-Effective: By optimizing where we spend, AI stretches our marketing dollars further. 👉 Higher ROI: More conversions with less spend—that's the kind of efficiency every marketer dreams of. If you've ever wondered whether AI could really make a difference, trust me—it can. This isn't just tech hype; it's a tool that's genuinely changed the way we do marketing. I'd love for you to check out our latest blog post, where we dive into the AI tools that are making it happen. Who knows, it might be just what you need to tackle your own marketing challenges. 🔗 Here's the link to the blog: https://lnkd.in/eUHZPVKU #AIMarketing #MarketingAutomation #DigitalMarketing #ROI #AdOptimization #Efficiency #Blog #CodeConspirators #Atlanta