Retargeting Ads That Drive Repeat Purchases In Ecommerce

I just found the exact moment customers decide to buy again vs. disappear forever. It's not when you think. After years building retention strategies, I thought I knew the key touchpoints: → Purchase confirmations → Shipping updates → First unboxing experience Standard retention playbook stuff. Then, a brand I work with ran customer data through Triple Whale's Moby AI. It completely flipped my assumptions. Moby analyzed 12 months of customer behavior. What it found shocked me. The decision point isn't in the first 30 days. It's not even in the first purchase experience. It happens at day 47. During the second browse session. Before they even add to cart again. Here's what Moby spotted: → Customers who browse NEW categories (not their original purchase) within 45-50 days = 89% repeat buyer rate → Those who browse the SAME category = Only 23% repeat buyer rate This pattern was invisible to us. We were optimizing the wrong moments. While we focused on post-purchase flows, the real retention lever was curiosity-driven browsing seven weeks later. The results: → Testing retention campaigns based on cross-category browsing → 34% higher repeat purchase rates so far Moby isn't just analyzing data. It's trained on $55B+ in ecommerce behavior patterns. It sees connections humans miss. Shopify invested $25M+ in Triple Whale because this level of insight changes everything. Retention isn't about perfect onboarding anymore. It's about understanding the invisible moments that predict lifetime value. And most of us are optimizing the wrong moments. Comment "MOBY" and I'll share the agent library that's changing how brands are thinking about customer retention. Check it out: https://bit.ly/4nJ3Axs #TWPartner

We support over 30 businesses on Amazon helping them grow their sales. The biggest mistakes I see within ads for consumable brands is not running purchases remarketing.  🙅♂️ Purchases remarketing is an essential tool to drive repeat purchases and boost lifetime value (LTV) for your brand.  Here’s how it works: Target customers who bought your product but haven’t made a second purchase.  This strategy lets you re-engage loyal customers and increase brand stickiness.  💡 𝐏𝐫𝐨 𝐓𝐢𝐩: Test lookback windows based on how long it takes someone to consume your product.  For example, if your product is typically used up within 30 days, try purchases remarketing with a 30-day lookback. If it takes 60 days to consume, use a 60-day lookback.  📆 Adjusting timing like this ensures you’re reaching customers when they’re likely ready to repurchase.  But don't stop there, you could leverage purchases remarketing to shoppers who haven't bought again in 180 or even 365 days.  This can be a worthwhile lookback window to use during seasonal periods or when you're running deals.  Using purchases remarketing with tailored timing keeps your brand top-of-mind and can turn a one-time buyer into a loyal customer.  🙂↕️ Drive LTV, build loyalty, and grow your brand’s presence in customers' routines.  Check out the full video on remarketing here: https://lnkd.in/es5xpGjz #Remarketing #Amazon #LTV #Digitaladvertising #Ecommerce  

I’ve been having the same conversation with Amazon professionals over the past two weeks… This year’s Prime Day made it clear: Amazon’s new priority is to drive repeat purchase behavior and LTV. Here is how we're using Amazon's newest remarketing tools to drive repeat repeat purchase behavior for Cartograph clients: 1. Subscribe and Save (S&S) 🏷️ This is Amazon's most important tool for repeat purchases — It puts any product on auto-ship. In exchange, the seller offers a discount to the subscriber of anywhere between 5-15%. We’ve found that a S&S discount of 10%+ can drive up to a 1.8X increase in conversion! 2. Subscribe and Save Coupons 🛍️ This is a newer feature. Brands can now offer one-time discounts for consumers who subscribe to their products. Although some customers will cancel after their first order, the LTV from auto-ship customers will quickly exceed the cost of these coupons. It’s definitely worth trying. 3. Amazon Brand Follow 📦 This feature made waves last year when Amazon teased that it would allow a brand to message their consumers. Now, shoppers can “Follow” your brand on your Amazon store, enabling you to announce new releases and launch notifications when you post or go live. 4. Tailored Promotions & Coupons 🔜 This feature allows a brand to send push notifications (with attached coupons) to specific customer segments on Amazon. It’s also one of our new favorite features — Push notifications are about the highest value-add you can get, AND it’s free! 5. Retargeting and Remarketing 🎯 These ads target audiences who have visited your product pages or bought the product before — We recommend running these on the DSP console. (We have more details in the newsletter for how and when to run retargeted ads to potential customers.) 6. Amazon Marketing Cloud (AMC) ☁️ The biggest benefit of the AMC is that it can help you create even better custom audiences for your DSP ads such as: - People who have added your product to a wishlist - People who have added to cart - People who have purchased multiple times, but have not subscribed The most important metrics when monitoring repeat purchase performance are: - Repeat purchase percentage - LTV 𝛥 over time - Efficiency of retargeting spend At Cartograph, our clients track all of these metrics within a comprehensive dashboard, allowing them to evolve *with* Amazon, not in response to it. - - - - - - Want to be the first to receive Cartograph research and Amazon marketplace insights just like this? Subscribe to the Cartograph newsletter using the link in the comments below 👇