GitLab POWER
This page is a collection of GitLab enablement resources targeted at partners. Its main goal is to onboard the technical pre-sales teams of partners into our Channel Partner Program. But other sales professionals and services engineers can find a good deal of useful information in it too.
For new partners, the intended usage is to go from top to bottom, following the numbered chapters in order, while being supported by an Ecosystem Sales Manager and an Ecosystem Solutions Architect along the way.
1. General Knowledge
Resources that every GitLab partner should be familiar with.
Finding what you need: to search some of the websites below faster, you can potentially make use of LLM system prompts.
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The public-facing website of GitLab. A lot of useful, non-technical information.
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The Software-as-a-Service version of GitLab.
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Documentation of GitLab, the product. Mostly technical. Step-by-step tutorials and complex architecture diagrams too.
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Documentation of GitLab, the company. Everything about how the company behind the product operates. Apart from some sensitive (mainly financial) information, all our internal processes are documented here. This high level of transparency, a unique characteristic of GitLab, is documented here.
The most important handbook pages:
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GitLab Channel Partner Program
Everything about how the Partner Program works.
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Partner Technical Presales Enablement
A collection of technical pre- and post-sales enablement resources. This document references it multiple times.
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Product sections, stages, groups, and categories
Each DevSecOps stage covered by GitLab is represented by a team of engineers in the product organization, detailed here. You can learn more about who is responsible for what and find useful links to the respective teams’ Handbook pages, describing how they operate, as well as to the documentation of the features they cover.
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Design documents for new features GitLab is working on or is planning to work on in the future.
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A dedicated website for GitLab partners. In contrast to the other websites above (which are all publicly available to everybody), this is accessible only to partners and GitLab team members.
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User documentation of the Partner Portal itself.
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Internal version of this Handbook page. Contains information about financial incentives - unlike the public Handbook.
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Asset Library
Assets for trainings and other partner-only materials (PDF documents, slide decks and links to websites) can be found here. You can visit the Asset Library via the menu on the left-hand side of the portal.
Most of the content here is publicly shareable, though not all. When it’s not okay to share, it’s always explicitly stated in the asset’s description.
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Known quirks:
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If you open a direct link to an asset in the Library, sometimes the page opens empty displaying “0 Asset(s) Found”. It’s a known bug in the software powering the Asset Library. Please refresh the page to see the linked content.
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If an asset is a link, clicking on the download button will open the embedded website directly in your browser instead of downloading anything.
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Best practices:
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When reviewing slide decks from the Portal, download the deck and open it in Google Slides or Microsoft PowerPoint or other similar software. Some slides contain valuable speaker notes that are not visible when viewed on the Portal.
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While the partner team is trying to keep things fully up to date, some outdated information on the Portal is inevitable. It’s a good rule of thumb to ignore assets older than 6 months.
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2. Understanding GitLab
Information about what GitLab is and how it compares to other DevSecOps solutions on the market.
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GitLab Overview for Partners
Assets from a 1-hour-long training session delivered on 2024-12-13. It’s aimed at new partners who potentially know next to nothing about GitLab. It contains a general overview of the platform, places GitLab on the DevSecOps map and explains its key features and unique differentiators. It can be useful for both technical and non-technical sales professionals to get a high-level understanding of our product.
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GitLab Duo Agent Platform for Partners
You can find all necessary information about GitLab’s agentic AI platform on this site of the Partner Portal.
For a multi-chapter slide deck that you can use to enable both yourself and your customers, search for “GitLab Duo Agent Platform for Partners” on that site. There’s also a video with the same title, which contains a walkthrough of the deck’s content.
3. Selling GitLab
GitLab is a complex product in the highly competitive market of development tools. The content here will assist you in successfully selling it.
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GitLab Sales Professional Accreditation
The quickest way to start the learning and accreditation process:
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Go to the Partner Portal.
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Click GitLab University.
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Open this link.
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It is a document that can support you in your sales conversations to best position GitLab to your customers and prospects. This is the perfect next step to build on the knowledge acquired from the accreditation above.
These are the same documents that GitLab’s own sales teams are using in their day-to-day work. The information presented has been provided by GitLab leaders, and our sales, marketing and product teams. It has been validated by our customers and focus groups. It aligns our value-based messaging with current market trends (AI, Security & Compliance, Value Stream Management, etc.) and customer priorities.
Because GitLab competes in many product categories, sales conversations can easily get derailed and get lost in feature-by-feature comparisons. Using this framework of topics and discovery questions, you can easily structure your sales conversations to focus on values and business outcomes instead. You can make your conversations more impactful by leveraging our strategic product and marketing messages and connecting your customers’ requirements with GitLab’s solutions and unique differentiators.
There’s also a shorter, more concise summary version that you can use to quickly refresh your memory. Due to their sensitive nature, these documents are not downloadable and are only available for viewing on the Partner Portal.
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A collection of resources for conducting POVs. These are the same ones GitLab’s own Solution Architects use in their day-to-day jobs. If any links lead you to a login screen, reach out to your Ecosystem Solutions Architect for access.
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The DevSecOps Story: Official Customer Deck
This slide deck can be used for pitching GitLab. The full talk track for each slide is in the speaker notes. This can be found in the “How We Do It Better” section of the GitLab Platform Overview partner page.
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GitLab Duo - Official Customer Deck
Same as the one above, but focusing only on our Duo offerings. This is the deck covered in detail by the Sales Professional Accreditation above. This can be found in the “How We Do It Better” section of the GitLab Duo Solution partner page.
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Back up your claims about GitLab’s benefits with real customer stories. These are all publicly available and ready to share with customers. Each story contains the customer’s metrics that were improved by adopting GitLab.
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Public pricing page for customers. All the SKUs are described here, accompanied by detailed feature comparisons. For partner-only incentives, refer to the GitLab Partner Program Guide. For partner-only prices, refer to the GitLab Channel Price Book.
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Licensing and subscription FAQ
Use this as a starting point for answering questions regarding licensing. Many answers here point toward our subscription documentation.
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Competitive Intelligence
Please reach out to your Ecosystem Sales Manager or Ecosystem Solutions Architect if you need help with competitive situations against other vendors.
4. Demoing GitLab
These resources will give you a deeper technical understanding of GitLab in order to be able to execute an effective customer-facing demo.
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Request two NFR (Not-for-Resale) licenses: 1 for SaaS and 1 for self-managed.
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Use SaaS to do demos, because it’s always a stable environment.
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Use self-managed to learn how to install and operate a GitLab instance, because you’ll have full admin access there. For setting up a self-managed GitLab instance, please refer to this section of our Partner Implementation Services Handbook page.
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Use the Tanuki Racing project’s self-guided workshops to learn about more advanced scenarios and get hands-on experience with the product.
Even though most of the content here is presented as workshops, you can use them as the basis of your own demos, depending on the customer use case. The content of this repository is being kept up to date on an ongoing basis by our Demo Architect team. Usage instructions are in the README file in the root of the repository.
At the time of writing this (2026-02-24), the Duo Agent Platform module is available in a separate repo, this one, with instructions stored here.
Make sure to involve your Ecosystem Solutions Architect and ask them for help if needed.
5. Building Services
Building a compelling services portfolio around GitLab for your customers is not a small task. We’d like to help you with that too.
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In order to have a standardized level of technical expertise in your organization, each technical team member of our partners is advised to get the GitLab Professional Services Engineer (PSE) accreditation.
Note that taking the PSE exam costs money, but the learning courses themselves are free. Getting the certification is mandatory only for a certain number of employees if you’d like to acquire the GitLab Professional Services Partner (PSP) status. For a detailed step-by-step guide about the latter, refer to this document.
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To make it easier to put the knowledge gained during the accreditation process into practice, our team has collected all the necessary technical resources to support you with that on this Handbook page. We’ve dedicated a separate section just to partner services, which you can find here. The two most important subpages there are:
Think of these as the next step after the two hands-on exams (implementation and migration) in the PSE accreditation process. Those exams will require you to understand the basics of these two very important activities and execute them. The above two pages will give you the tools and information that will help you take on real-life, complex, large-scale customer engagements.
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If you have a specific use case with your customers that you can’t find enough information about, then don’t hesitate to contact your Ecosystem Solutions Architect.
6. Staying Up to Date
As a partner, getting to know GitLab well is crucial. But staying up to date with it is just as important. Use the resources below to do exactly that.
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Partner Flash Newsletter
You can access this via the Partner Portal’s My News menu item. Make sure you are subscribed to all news relevant to you.
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It’s our webinar series, covering GitLab-related topics in depth to help you better sell and provide services around GitLab. On this page, you can register for upcoming sessions and explore the video recordings and presentation materials of all previous episodes.
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This program enlists, supports, rewards, and recognizes individuals of the GitLab Partner community who make outstanding contributions to GitLab and our community around the globe. Regular meetings provide those individuals with the latest information and technical previews, and give them a platform for exchange.
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This page lists what’s new in each monthly GitLab release and what features are planned next. The “Upcoming” section (behind the “See what’s coming” button) acts as GitLab’s public roadmap with links to our backlog, covering different product areas.
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