Tracking Form Submissions: GTM + GA4 + Google Ads + Enhanced Conversions

  • ImageRoman Grigorian

    (@romangrigorian)


    1 year, 3 months ago

    As there is no guide on tracking form submissions for this great plugin, I created one to fill this gap. I cover the setup process using GTM and sending conversion events to both Google Analytics and Google Ads.

    https://romangr.com/blog/gtm-html-forms

    I’m using this setup on a couple of websites I run for my clients, and it works pretty much flawlessly. If you come across any problems, let me know; I’ll be happy to help.

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