“It has been gratifying to see how the use of location-based data can be leveraged to achieve such outstanding results. Thanks to insights provided by Amadeus, we have not only been able to distribute visitors throughout the country more evenly, but also ensure that sustainability, one of the Netherlands’ core values, remains at the forefront of the campaign. We are highly satisfied with these results.”

Michael Siebers, Marketing Strategist

“Our continuous collaboration with Amadeus sees our partnership evolve from advertising on their B2B GDS platform to reach travel trade to this iteration of B2C targeting, allowing us to leverage Amadeus’ rich data and in-depth travel insights and test new targeting technology. The optimized cost per acquisition (CPA), impressive ROAS, and the unique in-destination arrivals attribution method is an interesting new way for us to better measure the effectiveness of our marketing efforts in driving actual visits.”

Kershing Goh, Executive Director Europe

“The incorporation of Amadeus’ data has represented a qualitative leap for us. It allows us to access verifiable information on connectivity, traveler behavior, and demand trends, develop forward-looking reports that were previously unavailable, and provide the Ministry with solid input to guide priority markets, optimize campaigns, and evaluate results. Having this evidence gives us confidence in our tourism policy and marketing decisions and ultimately strengthens Uruguay’s competitiveness.”

Pablo Menoni, Minister of Tourism Uruguay