Education & Government Marketing Agency
Re-imaging the Classroom to Impact the Courtroom
Heavy involved in the Education and Government Sector our team have become sought out partners within the New York metro area., having worked on tourism sites to heavily recruiting university sites, here are few of our favorites.
Institution Solutions
What We Do for Institutions
Institutional work is its own discipline — different audiences, longer review cycles, accessibility and compliance non-negotiable, and a brand that has to outlast every administration that touches it. Below is what we lead on for schools, universities, museums, libraries, cities, states, and civic organizations.
Brand Identity for Institutions
Institutional identity has to flex across a thousand touchpoints — a department crest, a wayfinding sign, a recruitment microsite, a federal grant cover, a press release, an Instagram post. We design identity systems built for that complexity: primary marks, sub-brands, color, typography, and brand guidelines that hold up when the work spreads across hundreds of internal stakeholders.
Learn MoreWeb Platforms for Schools, Cities & Civic Orgs
Institutional websites are some of the hardest projects to do well — many audiences, many editors, accessibility and compliance non-negotiable. We build platforms on WordPress and headless architectures that scale across departments and chapters, meet ADA/WCAG and Section 508 requirements, and give non-technical editors the control they need without breaking the brand.
Learn MoreRecruitment, Admissions & Civic Campaigns
The most important brand moments for institutions are recruitment moments — admissions, enrollment, civic engagement, public-information campaigns. We art-direct campaign creative and build the digital experiences behind them: viewbooks, microsites, video, social, and the application or enrollment flow that converts interest into action.
Learn MoreWhy We're Right
We Know Education
Education and government work isn't a vertical we dabble in — it's been a consistent core of our practice for over a decade. From R1 research universities to the largest charter network in New York City, we've built brand systems and digital platforms that hold up under the weight of admissions cycles, accreditation reviews, board approvals, and 200-plus internal editors.
Active higher-ed clients
We currently partner with Syracuse University and the University of South Carolina on ongoing brand and digital work — flagship R1 institutions where the bar for design, accessibility, and stakeholder management is non-negotiable.
Charter and K–12 experience
Beyond higher ed, we've built brand and recruitment platforms for Ascend Public Charter Schools (Brooklyn) and Success Academy Charter Schools — the largest charter network in NYC. We understand the realities of K–12 enrollment marketing, family-facing communications, and the unique pressure of public-charter accountability.
Fluent in institutional priorities
Admissions and enrollment cycles, accreditation requirements, ADA/WCAG and Section 508 compliance, FERPA-safe content systems, multi-stakeholder review processes, board and trustee approvals — we know how institutional work actually gets through the building. We design and scope around those realities, not against them.
Higher-ed structures and cultures
A research university doesn't run like a private college, which doesn't run like a community college or a state system. We've worked across all of them, and we know how to navigate provost offices, communications and marketing teams, individual schools and departments, alumni and advancement, and student affairs — without the brand or the project getting lost in the org chart.
Enterprise CMS experience
Institutional websites aren't single sites — they're platforms that host hundreds of sub-sites, thousands of pages, and dozens of distributed editorial teams. We've built and managed enterprise CMS deployments at scale: WordPress multisite networks for university and charter-school systems, Drupal platforms for higher-ed clients, and headless / decoupled architectures where the front end and the editorial back end need to evolve independently. Migration planning, editorial workflows, role-based permissions, accessibility tooling, and performance at scale — we've shipped and supported all of it.
FAQs
Frequently Asked Questions
Are your websites ADA / WCAG / Section 508 compliant?
Yes. Accessibility is non-negotiable for institutional work — public schools, government agencies, and federally-funded organizations are legally required to meet WCAG 2.1 AA and Section 508 standards. We design and build to those standards from the start, not as a remediation pass at the end.
Can the work be tied to enrollment season or a capital campaign?
Often that’s the right trigger. Enrollment cycles, accreditation milestones, capital campaigns, or new-administration transitions are the moments when a stronger brand pays back fastest. We scope project timelines backwards from the launch moment that matters most.
Can you handle a multi-department or multi-chapter rollout?
Yes. Institutional rollouts are some of the most complex digital projects we run — many editors, many sub-brands, many audiences. We architect the brand system and the CMS so departments and chapters can publish independently while staying on-brand, and we lead the migration and training that gets the first hundred editors comfortable with the new platform.
Do you only work with NYC institutions?
No — we’re based in NYC, but we work with institutions across the country. Schools, museums, civic organizations, and government agencies anywhere in the U.S. can work with us remotely; we travel for stakeholder workshops and major launches when needed.
Do you work with public-sector RFPs and procurement processes?
Yes. We’ve responded to school district, municipal, state, and federal RFPs and we’re comfortable with public-sector procurement timelines and documentation. If you’re scoping a project for an upcoming RFP cycle, we can help shape the requirements before the procurement window opens.
How long does an institutional brand and website project take?
Brand identity alone typically runs 8–12 weeks. A full identity + website project usually runs 4–8 months depending on scope, accessibility requirements, and how many internal stakeholder reviews are involved. Public-sector procurement and review cycles tend to add time on the front end; we plan around them.
What does Crafted do for schools and government agencies?
We build brand identity systems and digital platforms for institutions — schools, universities, museums, libraries, cities, states, and civic organizations. That includes logo and identity work, full website builds and rebuilds, accessibility and compliance, recruitment and enrollment microsites, and campaign creative for public-information work.
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Let’s work together
We're passionate about innovation, brilliant ideas and the execution that brings it all together in one beautiful experience. If you are too, call or send us an email to get started.
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