Welcome to Our Newest Members: Zeta Global 
Welcome to Our Newest Members: Yangaroo Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.
Learn More
Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.
Your Company’s and Your Own Industry Expertise
Members-Only Community & Knowledge Centre
With Other Business Professionals
At IAB Canada Professional Development Seminars
With Members-Only Pricing for Courses, Events and Free Job Postings
Are you ready to become a certified expert in the Canadian streaming landscape? Join Roku and IAB Canada for an exclusive deep dive into Roku Academy, the premier educational hub for CTV and streaming TV advertising. In this session, we will explore the latest findings from the VOD Evolution 2026 study and officially launch Course […]
Apr 30, 2026, 12:00 pm – 1:00 pm
State of the Nation evolves with the industry. Each year, IAB Canada brings the community together around Canada-specific insight that reflects what is changing now and what is coming next, while creating the connections that strengthen our collective work. This year, IAB Canada takes a decisive step forward by expanding State of the Nation into […]
Jun 23, 2026, 9:00 am – 6:30 pm
Join IAB Canada for a Data Night that tackles one of the biggest forces shaping attention, culture, and outcomes right now: creators. Creators are influencing how Canadians discover products, form opinions, and build brand preference across every major platform. In 2026, the challenge is no longer whether to invest. It is how to invest with […]
Sep 15, 2026, 3:30 pm – 7:00 pm
Amazon Ads’ contribution of its Dynamic Traffic Engine to the IAB Tech Lab signals a shift toward more precise, signal-driven programmatic, improving efficiency by better aligning buyer demand with seller supply in real time.
Full Article
Ahead of Enterprise 2026: Future by Design, Sonia Carreno shares a perspective on where the Canadian digital advertising industry needs to refocus and why now is the moment to build.
Full Article
As AI systems take on more autonomous roles in advertising, shared standards like taxonomies and structured data are becoming essential to ensure consistency, transparency, and effective collaboration across platforms.
Full Article