adops.com

As advertising programs expand, it becomes more important to review how well #adops is set up to support campaign delivery. If you’re evaluating your current setup, ask: 🔍 Where is ownership unclear? 🔍 Where does workflow consistency break down? 🔍 How is pacing being monitored? 🔍 Does reporting reflect what was sold? 🔍 How much additional volume can the team support? Our "Modern Ad Ops Operating Model" page brings together practical resources on campaign workflow, operating practices, and the changes shaping execution today. It is designed to help publishers assess where processes are strong, where friction is building, and what a more consistent operating model can support. Learn more here 👉 https://lnkd.in/excWG3UN adops.com #adoperations #monetization #revops #devops

Recent tests show the damage being done by keyword blocking, and publishers are calling for it to stop. Integral Ad Science, in partnership with Reuters, highlighted that 54% of brand-suitable pages on the Reuters.com news site were flagged by keyword blocklists. This was inventory which met the IAS’ brand suitability standards, and would have met the criteria for inclusion in brand-appropriate curated private marketplace (PMP) deals. The results also demonstrated that the impact extended beyond news sites to exclude viable lifestyle URLs too, further widening the sphere of needlessly lost punisher revenues. With so many more advanced tools available to assess the risks in content and protect brand safety, from the likes of Data Mage and others, this doesn’t need to be the case in 2026. Looking to learn more about this? We're #HereToHelp. 👉 https://lnkd.in/eA6kNRSd 🔗 Read the AdExchanger piece here 👉 https://lnkd.in/dkCKWDkf adops.com #adops #adopsdotcom

Per Google’s latest guidance, adaptive banner settings give publishers a flexible way to maximize the value of every impression by allowing ad slots to dynamically adjust to the user’s device. Rather than limiting delivery to a fixed set of sizes, expanding eligibility for creative sizes, particularly for backfill inventory, can meaningfully increase auction competition and improve overall yield. To get the most from your banners, ensure your setup is aligned across both reservations and programmatic demand. This means: ✅ Configuring ad units to support fixed size modes that enable adaptive behavior. ✅ Enabling “all requested sizes” for backfill line items to widen demand competition. ✅ Ensuring reservation creatives are appropriately sized to match adaptive slots. ✅ Using yield groups carefully, with recommended sizes applied where required (e.g. 320x50 for mediation). ✅ Avoiding restrictive size targeting in pricing rules, which can limit dynamic optimization. When configured correctly, adaptive banners means the best-performing creative is served in each context - driving stronger competition, improved fill, and more consistent revenue across devices and screen sizes. Read more about this here 👉 https://lnkd.in/gawj5gDJ We're #HereToHelp 👉 https://lnkd.in/eA6kNRSd adops.com #adops #adopsdotcom #googleadmanager360 #gam360 #adaptivebanners #googlecertifiedpublishingpartner #gcpp #googlecertifiedplatformpartner

In her latest conversation with Rob Beeler, Opti Digital’s Sara Bigović has some sound advice for publishers on how to approach revenue strategy in a VUCA world: Complexity is no longer neutral, it has a cost - so audit your monetization stack and cut partners that don't demonstrably add net revenue. Agility in rev ops is becoming a competitive advantage - so build infrastructure that lets you test new partners, formats, and strategies quickly and safely. Revenue insight must move beyond traffic metrics - so stop optimizing purely for pageviews and sessions - focus on revenue per article, per session, and per user. AI is reshaping the top of the funnel - so plan for less predictable traffic from search and referral channels - don't try to simply replace lost clicks, but focus on extracting more value from each visit you do get. Transparency is becoming a prerequisite for performance - so demand full visibility from your monetization partners. Want to know more? Check out the full conversation 👉 https://lnkd.in/eGNyN2S8 ...and connect with us for free, impartial advice 👉 https://lnkd.in/eipFQFMw adops.com #adops #adopsdotcom

Publishers navigating a challenging new era of search have had a welcome boost with the #ArtemisII moon launch. MediaPost reports that interest in “Artemis II” and “moon” surged by 407% and 210% respectively on the day of the launch itself. Readers have also been driving traffic numbers through searches for astronauts past and present; historic lunar missions such as “#Apollo”, and more broadly relevant topics, such as “#NASA”. It looks like the successful expedition has brought some cheer all round. 🔗 Read the full article here 👉 https://lnkd.in/eGe9np7B adops.com #adops #adopsdotcom #google #googlecertifiedpartner #gcpp #gam360

How do young people consume news? It turns out that only a quarter rely on websites and apps. Instead, according to research by Reuters and the University of Oxford: ✅ 39% get their news primarily (and incidentally) from social media, with just 20% using the TV. ✅ 51% prefer engaging in the news via individual creators vs 39% who refer to traditional news brands. ✅ Preferred social platforms for news are Instagram (30%), YouTube (23%), and TikTok (22%), while Facebook has become less popular over the last decade. ✅ AI is not as popular as you expect , with just 13% getting their news from AI each week. Is this, as AdExchanger suggests, “a wakeup call to news publishers who are still clinging to legacy media models” ?? 🤔 🔗 Read the article here 👉 https://lnkd.in/egp-zEDJ adops.com #adops #adopsdotcom #googlepartner #gcpp #gam360

⭐ Are your ad ops built to scale? ⭐ As campaign volume grows, execution often becomes more difficult than anyone expected. More formats, more platforms, tighter timelines, and higher reporting expectations can quickly expose where workflows are starting to break down. Our latest guide, "How Modern Ad Ops Teams Operate at Scale," is designed as a practical framework for evaluating whether your current operating model can support growth. Specifically, it: ✅ Walks through the six stages of the campaign lifecycle - from sales intake and trafficking through reporting and platform management - so you can pinpoint where you might have gaps. ✅ Outlines the workflow patterns, ownership models, and operational standards that help modern adops teams stay consistent as demand increases. ✅ Explores how embedded execution support can extend internal capacity without disrupting the structure already in place. 🔗 Read the guide here 👉 https://lnkd.in/evfUrCAG ...and of course, we're #HereToHelp. Get in touch here 👉 https://lnkd.in/eA6kNRSd adops.com #adops #adopsdotcom

Programmatic could do with some good news stories, and we’ve found one. The Guardian US grew its programmatic revenue by 44% year over year in February. That lift isn’t from chasing more pageviews - it’s from higher effective CPMs across the open exchange and PMP deals. They have been less affected by AI disruptions than many, but the real driver of their growth is a broader shift in operations: focusing on smarter processes and strategy rather than simply chasing volume. We're #HereToHelp. Reach out if you'd like to talk 👉 https://lnkd.in/eA6kNRSd 🔗 Read more here 👉 https://lnkd.in/dTcBnSWJ adops.com #adops #adopsdotcom #adoperations

In Australia, video has now reached 29% of all digital ad spend. This month, with the sports-obsessed Australian market as a reference point, Foxtel Media's John Matthews broke down the trends and issues associated specifically with live sports advertising: The challenge: Balancing monetization with viewer experience requires innovation, while complexity in the buying process is a barrier to growth. Publishers also need to guide advertisers on the differences between live sports and other digital campaigns, if they’re to maximize performance and avoid friction. The opportunity: Programmatic is unlocking new demand for live sports inventory, by making it accessible to smaller or regional advertisers via targeting and automated buying. In addition, the premium, scaled live audiences of sports broadcasts deliver large and high-attention audiences in an otherwise fragmented VOD landscape. With challenges that are significant but not insurmountable, programmatic may well be the key that finally opens live sport's vast potential to every advertiser - not just the big players with the budgets to match. 🔗 Read more about this here 👉 https://lnkd.in/g-ga3MgN Looking to learn more? We're #HereToHelp. Contact us here 👉 https://lnkd.in/eA6kNRSd adops.com #adops #adopsdotcom #vod #programmatic #videoadvertising #audiencetargeting

According to Burt Intelligence., February’s display and video data reveals a market shifting, not shrinking. ⭐ CPMs * CLIMBED * ⭐ month-on-month, including a 14% rise in display, while overall spend fell year-on-year, down 12% for video and 3% for display. The signal is clear: advertisers are becoming more selective, concentrating budgets into higher-quality environments rather than scaling broadly. For publishers, this creates a divide - those with strong audiences and data see rising value, while commoditized inventory faces pressure. With a few advertisers sharply increasing spend, opportunity remains, but it’s increasingly uneven and performance-driven. There's a lot of pr noise out there in the land of the interwebs... So to be clear... ⭐ ⭐ THIS ☝ IS IMPORTANT. ⭐ ⭐ Here's a link to the full report: https://lnkd.in/ed8j8YBK As Google Certified Publishing Partner (GCPP), authorized reseller of Google Ad Manager 360 (GAM360), and an authorized reseller of Burt Intelligence, we're uniquely positioned to help with this. ☝ If you'd like to learn more adops.com is #HereToHelp! Contact us here 👉 https://lnkd.in/eA6kNRSd #adops #adopsdotcom #GoogleCertifiedPublishingPartner #GCPP #GoogleAdManager360 #GAM360 #BurtIntelligence #Burt #AudienceTargeting