Amadeus

🏨Why should hotels embrace modern retailing? Because it delivers three tangible benefits: ⭐ Greater control over how offers are presented ⭐ More relevant, personalized content for travelers ⭐ Revenue upside through higher conversion and smarter upsell We sat down with Mirja Sickel, Vice President of Hospitality Distribution at Amadeus, to explore how modern retailing is transforming hotel distribution, and what hotels can learn from the airline industry’s journey. ▶️ Watch the full video here: https://lnkd.in/gzDqHUHD #HotelDistribution #ModernRetailing #TravelTechnology #ItsHowTravelWorksBetter

𝗛𝗼𝘄 𝗱𝗼 𝗺𝗮𝗷𝗼𝗿 𝗺𝗮𝗿𝗮𝘁𝗵𝗼𝗻𝘀 𝘀𝗵𝗮𝗽𝗲 𝘁𝗿𝗮𝘃𝗲𝗹 𝗮𝗻𝗱 𝗵𝗼𝘁𝗲𝗹 𝗱𝗲𝗺𝗮𝗻𝗱? 🏃♀️ Looking at air travel around the Boston and London Marathons, one pattern stands out: bookings closely follow the race calendar. Flights aren’t booked at random, demand peaks right after key milestones. 🏨 That planning clearly translates into hotel performance:   • For Boston stay dates 18–20 April 2026 are already well ahead of last year: +8.1% occupancy, +4.1% ADR and +12.6% RevPAR   • London is also tracking ahead. For stay dates 24–26 April 2026: +0.6% occupancy, +3.1% ADR and +3.7% RevPAR 𝗔𝗻𝗱 𝘄𝗵𝗼’𝘀 𝘁𝗿𝗮𝘃𝗲𝗹𝗹𝗶𝗻𝗴? 46-65 year olds are the largest group and 26-35 year olds are the second‑largest segment for both marathons. Marathons aren't just about the race day. They require planning and commitment and give a glimpse into how health‑focused travel demand is evolving. 👉 Swipe through to see how booking lead times, age profiles and marathon milestones all connect.

Airline partnerships are one of the industry’s biggest growth engines. They’re also one of its biggest challenges. Traditional interline and codeshare models weren’t built for modern airline retailing or end to end traveler servicing. As a result, fragmentation still shows up in the journey when it matters most. The move to the Retailer–Supplier model marks a turning point: enabling airlines to collaborate through more dynamic offers, shared orders and clearer responsibilities - with better outcomes for both travelers and the industry. Explore the shift👉https://lnkd.in/gZ46dStQ #AirlineRetailing #Innovation #ItsHowTravelWorksBetter

We’ve just launched the new Travel Dreams 2026 report — a global look at the forces reshaping hospitality through the eyes of travelers, hoteliers, and destinations. Watch the video to find out what this year’s edition uncovers! Take a look at the Press Release: https://lnkd.in/gpmi98gv

How does AI personalize the entire travel journey? 🤖🧳 From discovering the right destination to booking in seconds, smoother airport flows, and more attentive stays, AI is reshaping every step of the journey. Delivering this consistently at global scale requires more than standalone models. Amadeus processes over 3 billion flight searches every day, connecting trusted data, real‑time intelligence, and operational execution across the travel ecosystem. This is how AI moves beyond isolated touchpoints to deliver personalized experiences from inspiration to check out. 🧭 🌐 👉 Discover how AI is transforming travel end to end: https://lnkd.in/g7ZakJRF #TransformingHowTravelWorks #AI #TravelTech

Last week, Amadeus was invited to the AWS Summit in Paris to showcase one of our latest collaborations with Amazon Web Services (AWS). The focus: how Amadeus Hey!, our traveler engagement solution, is leveraging Agentic AI to support travelers throughout their entire journey. Behind the scenes, this is powered by AWS technology, enabling intelligent agents that can act proactively on behalf of the traveler. This is more than automation. It’s a step toward a proactive, intelligent traveler assistant, and one example of how Amadeus, as the neutral and embedded execution layer at the heart of the travel industry, is uniquely positioned to help orchestrate AI adoption across the travel ecosystem. Learn more: https://ow.ly/lUtS50YFMOc #AWSSummit #AI #Innovation

#Corporatetravel management is entering a new phase of digital transformation. Our latest article explains how #AI‑driven technologies are changing how #travel programs operate — moving from manual, reactive processes to more dynamic, insight‑led systems. Duty of care, cost control and visibility remain fundamental, but the way these responsibilities are delivered is evolving, supported by real‑time data and automation. 👉 Read the full article: https://lnkd.in/ggKqVQ4f Amadeus Cytric

🏃♀️➡️Marathons move over 1.1–1.3 million people every year — on foot. And we wanted to understand what happens when all that energy converges on a single city. 🏯The Tokyo Marathon brought 39,000 runners together on March 1st, kicking off the Abbott World Marathon Majors — and Amadeus Travel Intelligence data shows how this momentum translates into travel impact. A standout trend: the 26–35 age group is now the second‑largest segment, pointing to rising interest in active, wellness‑focused travel among younger travelers. Events like this don’t just move athletes — they move markets.

What happens when colleagues decide that no one should have to face illness or loss alone at work? Two years on, the Fenix Employee Resource Group has grown from an idea into a global employee network, offering support to those living with long‑term illness, caring for others, or managing grief. In this short video, Fenix members explain the story behind the name — inspired by the phoenix — and what it means to rise again with the support of a caring community at Amadeus. By creating spaces like Fenix, we’re building a culture where colleagues can open up, support each other, and feel they truly belong. 👉 Read how Fenix helped one colleague find community during illness and loss: https://lnkd.in/eMxX_TyQ    With special thanks to Dynomite Video Production Agency for the beautiful video.

How do you turn trusted data into real AI impact in travel ?📊🧳 Maria Plaza, Head of AI Office at Amadeus, explains why AI creates value when it delivers end to end operational execution within real travel constraints, not just at the interface. Built on decades as a trusted system of record, our approach connects intelligence to governed data, deeply integrated workflows, and execution at global scale. 📚⚙️ This is how AI moves from pilots into production across the travel industry. 🌐✅ 👉 Read the article to see how AI becomes operational: https://lnkd.in/g4KY3Yfq #TransformingHowTravelWorks #AI #TravelTech