Krystal

Another Earth Day has come and gone, but we’re still reflecting on what it means to operate ethically, with genuine care for people and the planet. 🌍 For Polina Kuperman, our Community and Social Impact Lead, it’s an exciting time. She’s been hard at work making sure that sustainability is built into how we operate on every level. This includes: 🌱 Recertifying as a B Corp under the new standards 🌱 Following through on our commitment to 1% for the Planet 🌱 Investing in partnerships and initiatives with measurable impact 🌱 Connecting with a community of customers who believe in this work just as much as we do Watch the video for more of Polina’s thoughts on how we’re living our values every day. And if you've been looking for a small way to put your own values on your site, we've been running a .eco domains offer this week. It's a domain extension built for people and organisations committed to environmental action. £39.99 until Monday (£44.99 normally). If you've been thinking about it, now's the time. Join the .eco community: https://lnkd.in/eiSiA6cm #EarthDay2026

Here's the honest version of what we mean when we call ourselves an ethical hosting company. A handful of things we're trying to get right, with plenty we're still working on. Here's where we're up to: 🌿 Hosting electricity matched 100% to renewable energy, through our data centre partners 🌿 B Corp certified 🌿 1% for the Planet membership 🌿Partnering with reforestation organisations like Ecologi | B Corp™ & veritree 🌿 Scope 3 emissions measured with 51toCarbonZero That's what ethical hosting means to us. Happy Earth week from the team. #BCorp #EarthWeek

Happy Earth Day from all of us at Krystal! 🌎 We've teamed up with our friends at veritree for the brilliant Double Tap for the Ocean campaign where every like and share on this post plants real trees. 1 like = 1 mangrove 🌱 1 share = 5 mangroves 🌱🌱🌱🌱🌱 veritree has pledged up to 2,000 trees, and we're matching that number. Every tap helps protect coastlines, restore critical habitats and improve water quality in Brazil and East Africa. Join us this Earth Month and let's see how many we can plant together 💙 All planting is tracked and verified through veritree. #EarthDay2026

Happy Earth Week 💚 This feels like a good moment to share where we're up to with our reforestation partner and fellow B Corp, veritree We partner with them because transparency and verification are built into their platform. Every tree we fund is tracked before, during and after it goes in the ground: GPS coordinates, species data, and photos logged by the planting crews. The numbers so far: 🌳 3.9M+ trees planted and verified 📸 5,500+ photos from the field 📍 229 planting sessions recorded 🗺️ Restoration sites mapped and monitored Each of those numbers ties back to a location, a planting crew and data in our veritree dashboard. That's the part we care about most, knowing that our contribution is traceable. You can read more about our impact here: https://lnkd.in/e3AVyFqb Thanks to the veritree team and every crew on the ground. Here's to more trees, and more transparency. 🌍 #EarthDay2026 #ClimateAction

What a lovely evening at the Manchester B Social last night 💚 Great to connect with fellow B Corps in the city, meet the B Local Manchester chairs, and finally put some faces to names — including the brilliant Chloe Ibrahim from B Lab UK who's been a consistent help to us. This came at a perfect time. With our heads down preparing for the new standards, it was really nice to chat with others in the same boat and hear how they're getting on. We left buzzing, full of free pizza, and excited for B Corp Month in March 🍕 Grateful to be part of this community of businesses. Thank you B Lab UK and B Local Manchester for a great evening. #BCorp #Manchester #ForceForGood #BCorpMonth

Time to Talk Day isn’t about having the right words. It’s about making space for them. Care often shows up in the small, everyday moments — checking in, listening properly, and really hearing people when they open up. Today feels like a good reminder that conversations don’t have to be big or perfectly formed to matter. Sometimes it’s just asking “how are you, really?” — and being ready to listen to the answer. If you’re able to, take a moment today to check in with someone. And if you need it, know that it’s okay to take up space too. If you’re looking for support or conversation starters, Mind has some really helpful resources here: https://lnkd.in/eR6_sxt9 #TimeToTalkDay #MentalHealthAwareness

We wanted to share Project Salt Run with our community as it reaches its final days. The run follows part of the historic Inland Customs Line in India, a route shaped by the salt tax and a history of inequality. Project Salt Run reclaims that line, turning it into a path for reflection, action and change. Hannah 🌿 Cox, part of the The Better Business Network (BBN), set out to run 100 marathons in 100 days, across India, to support a number of important causes. We’re proud to be part of the Better Business Network and to support work like this. Businesses have the power to be a force for good — not only through funding, but through visibility and support. When we help create momentum, we make space for the next idea, the next project, and the next Hannah to exist. If you’re able to support — by donating via givestar, sharing, or simply helping it reach more people, now really matters. Donate here: https://lnkd.in/e5FN7saD Where the impact goes: 🌍 1% for the Planet — powering a global network of businesses and environmental organisations working together for people and planet 💧 Frank Water — building community-led, climate-resilient access to safe water, sanitation and hygiene ⚖️ ClientEarth — using the law to secure lasting environmental protection at scale 🌱 Big Change — backing early-stage ideas reshaping opportunity for young people And finally, a huge amount of respect to Hannah and her team for the commitment, care and consistency behind this whole movement. The impact will last well beyond the finish line 💚

We're hiring 💛 Krystal is growing, and we’re looking for thoughtful, curious people who care about doing good work — and doing it responsibly. A new Enterprise Support Engineer (Managed Services) role is now open for someone who enjoys digging into problems, communicating clearly, and building long-term trust with customers. It’s a hands-on role with real ownership, supporting complex environments and making sure customers feel genuinely looked after. 🔗 Full details & apply: https://lnkd.in/eb5gutkq 📩 Happy to chat if you want a better sense of the team and how we work. If this isn’t for you but sounds like someone you know, please share it along.

A small moment we wanted to pause on. We’ve just passed 1,000,000 support tickets. That’s a million times someone trusted us with a question or a problem. Along the way we’ve kept a 95.4% CSAT and a 4.9★ Trustpilot rating — and we're incredibly grateful for that. To everyone who’s reached out, stuck with us, and helped us improve: thank you 💚 And if you're just finding Krystal, we'd love to support you when you need it. More info at: https://lnkd.in/epiRZFyt

Accessibility shouldn’t be a last-minute checkbox exercise. It should be an integral part of your marketing strategy, and the A11Y Collective explains how you can start doing this today.