vivenu

𝗟𝗮𝘀𝘁 𝘆𝗲𝗮𝗿 #𝗧𝗕𝗙 𝘄𝗮𝘀 𝗮 𝗯𝗹𝗮𝘀𝘁. 𝗧𝗵𝗶𝘀 𝘆𝗲𝗮𝗿, 𝘄𝗲'𝗿𝗲 𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗮𝗿. Our co-founder Simon Weber is taking the stage not once, but twice. First at the opening panel, then alongside Nikolas Gross from Schalke 04 to talk about something the industry needs to hear: how to stop just selling tickets and start growing your crowd economically. And because the best conversations happen after the sessions, we're happy to welcome menta tech, our partners co-hosting our evening reception. Food, drinks, and the kind of deep dives that don't fit on a slide deck. Attending TBF and want to join?  Reach out to 👉 Simon Weber, Pim van Lamoen, Dominik Kehrmann #TBF2026

Last week we introduced Gabe Johnson. His arrival marks a new chapter for our work in the performing arts. This week we focus on the organizers. For ticketing managers entering the world of events, here is your field manual for 2026. 1. Automate the back office Let patrons manage their own ticket exchanges. Give your team time back to focus on real patron intimacy and institutional legacy. 2. Master the checkout Unify dining, merchandise, and tickets into a single transaction. You write the digital story. 3. Respect the schedule Balance institutional revenue with flexible season passes. Let younger audiences curate their own cultural calendars. 4. Identify donors early Your data is a sovereign business asset. Spot high-value patrons and capture philanthropic intent at the point of purchase. Read the full blog here- https://hubs.ly/Q04ddHFk0 Stay tuned for the next piece in our performing arts series next week.

𝗥𝗲𝗰𝗮𝗽: 𝗧𝗶𝗰𝗸𝗲𝘁𝗶𝗻𝗴 𝗙𝗼𝗿𝘂𝗺 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 Last week, we brought together ticketing professionals from theatre, sports, and live entertainment in New York City. All in one room. 𝗔 𝗳𝗲𝘄 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝘀𝘁𝗼𝗼𝗱 𝗼𝘂𝘁: Data is the foundation of everything. Organizations that own and manage their first-party data can build targeted, personalized campaigns. Those who don't end up sending the same message to everyone and wonder why it doesn't land. AI is only as good as the data behind it. The organizations that use AI successfully can do so because their data is clean, owned, and actionable. Some of the most valuable moments of the day happened when a theatre operator and a sports organization realized they were wrestling with the same problem, just from completely different angles. We'll be taking this to Düsseldorf next. Stay tuned for more insights.

Manchester is getting closer. If you've been following this channel, you know we've been diving deep into these topics lately: Yield management, data sovereignty, the gap between a full stadium and a healthy business. Basically, the difference between selling tickets and building a sustainable business around your fans. In case you missed it: → https://lnkd.in/eD_ZfaBR → https://lnkd.in/exXEaftH We've written about it. Now we're taking it to the stage. At TBF, our co-founder Simon Weber and Nikolas Gross, Head of IT & Digital Projects at Schalke 04, will bring that conversation to life, with numbers and insights of a club that operates at the highest levels of demand in German football. We'll also be there with a stand. Come find us. See you at TBF 👋

𝘃𝗶𝘃𝗲𝗻𝘂 𝘄𝗲𝗹𝗰𝗼𝗺𝗲𝘀 𝗚𝗮𝗯𝗲 𝗝𝗼𝗵𝗻𝘀𝗼𝗻 𝗮𝘀 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 𝗳𝗼𝗿 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗔𝗿𝘁𝘀 Performing arts has its own rules. Its own language. Its own logic. The relationship between a venue and its patrons is unlike anything else in live entertainment. It's built over years, sometimes decades. It runs on trust, on taste, on the belief that the next performance might change how you see the world. We understand this space well. But we want to understand it even better and that starts with the right people in the room. That's why we're welcoming Gabe Johnson as vivenu's Industry Advisor for Performing Arts. Gabe has spent over 25 years shaping digital strategy and audience engagement in performing arts. As Director of Criterion Ticketing at Roundabout Theatre Company, he helped define the sales and revenue strategy behind some of the most significant Broadway and Off-Broadway productions in recent years, including Tony Award-nominated and Pulitzer Prize-winning work. His experience, his perspective, and his deep understanding of what this industry actually needs will help us build something that truly serves it. A lot is happening in performing arts at vivenu right now. New partners. New features. A growing network. And in May, we're hosting an invite-only 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗔𝗿𝘁𝘀 𝗦𝘂𝗺𝗺𝗶𝘁 in New York City. Welcome, Gabe. The curtain is up. More to come. Stay tuned.

𝟰𝟬,𝟬𝟬𝟬 fans in the stadium. 𝟵,𝟲𝟬𝟬 names in the CRM. The other 𝟯𝟬,𝟰𝟬𝟬 cheer for a club that doesn't fully know them. That's the reality for most sports organizations today. Full stands. Empty databases. The Anonymous Fan Index published a number earlier this year that should concern every commercial director in sports: 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗮𝗯𝗹𝗲 𝗳𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮 𝗲𝘅𝗶𝘀𝘁𝘀 𝗳𝗼𝗿 𝗷𝘂𝘀𝘁 𝟮𝟰% 𝗼𝗳 𝗳𝗮𝗻𝘀. One in three rights holders estimates the annual revenue loss at one to five million dollars. Fixing this starts at the ticketing layer, not the CRM. 𝟲𝟳% 𝗼𝗳 𝗮𝗹𝗹 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗮𝗯𝗹𝗲 𝗳𝗮𝗻 𝗱𝗮𝘁𝗮 is generated at the moment of a 𝘁𝗶𝗰𝗸𝗲𝘁 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲. Whoever runs that transaction owns that relationship. Full breakdown in our latest blog. 👉 https://hubs.ly/Q04c9G990

𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: 𝗗𝗶𝘀𝗰 𝗚𝗼𝗹𝗳 𝗣𝗿𝗼 𝗧𝗼𝘂𝗿 "Without an all-encompassing ticket platform like vivenu, those things just wouldn't be possible." – Dominic DiFebo, President, Disc Golf Pro Tour DGPT is 11 seasons in. 20+ tournaments globally each year. A professional sports property that is scaling. Fast. And until this year, ticketing was managed across external systems beyond their own website. As DGPT continued to grow, gaining more control over branding, segmentation, and real-time visibility became essential. Year one with vivenu: → +40% ticket sales vs. prior year → US and European events now running on one unified platform From fragmented flows to a connected, data-driven setup. This is what scaling infrastructure actually looks like. Full Success Story coming soon.

What WMT Digital, Stanford Athletics, and we have built together is a great example of what becomes possible when pricing intelligence meets the right infrastructure. As Keal Blache, VP Global Partnerships & Strategy at vivenu, puts it: "Dynamic pricing only works if the underlying infrastructure can support real-time decisioning at scale." More from our side on this soon.

𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: 𝗣𝗼𝗿𝘁𝗹𝗮𝗻𝗱 𝗛𝗲𝗮𝗿𝘁𝘀 𝗼𝗳 𝗣𝗶𝗻𝗲 Portland Hearts of Pine spent five years building community before they kicked their first ball. By the time they opened the gates, the fans were already there. Season one: sold out every regular season game. First team in USL history to do it. 98% season ticket renewal from year one to year two. Mark Leach, former Senior Manager of Ticketing, put it plainly: "We changed our focus to be more about access than just revenue generation." That meant ticket programs with Portland public schools and local partners, reduced-price youth soccer group tickets at $15, and seats reserved for students and cancer patients at no cost. vivenu handles the infrastructure behind all of it. Full success story coming soon.

𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗚𝗮𝗺𝗲 95% of MLB draft picks came through Perfect Game. That's not a statistic. That's a pipeline. Perfect Game runs close to 10,000 events a year across 40+ states. 1.6 million tickets sold annually. The organization has shaped professional baseball for decades, and the families showing up to those tournaments are among the most engaged sports audiences in the country. vivenu powers the commercial infrastructure behind it. Tickets, merchandise, and access in one checkout. Rob Ponger , CEO of Perfect Game: "By bringing our ticketing and broader commerce operations into one streamlined, digital platform, we're not only making things easier and more convenient for our audience, but also unlocking new opportunities to better understand and engage with them." Welcome, Perfect Game. Full Press Release: https://hubs.ly/Q04b9fKF0