Mobile Interaction Patterns That Boost Engagement

Just finished a strategic session with an e-commerce client and it revealed some great insights. Particularly on their heatmaps. 90% of this client’s traffic is mobile. But users weren't scrolling past the first section. Why? Because homepage was designed for desktop users who don't exist. Simple mistake, but one we see all the time. Here's what the data showed: - The pop-up problem - 95% of interactions were people trying to close it, not convert - The scroll-depth disaster - Mobile users dropped off after barely one scroll - The women's category surprise - High click-through rate despite lower sales volume - The navigation nightmare - Users couldn't find what they wanted This is what we did: ➡️ Completely rethought the mobile experience. ➡️ Added anchor navigation that drives users deeper into the page. ➡️ Used psychological triggers like the Zeigarnik effect (Google it!) to create curiosity gaps. ➡️ Moved trust elements above the fold. ➡️Fixed the search functionality for ad traffic. This is why we did it: People don't scroll on mobile - they tap. So we gave them clear pathways to jump to relevant sections. When they anchor down to their desired content, they see everything they skipped. Curiosity drives them back up to explore. Result: Higher engagement, deeper page exploration, better conversions. It’s 4 weeks before this new design goes live. The lesson is simple… Desktop-first thinking kills your mobile conversions. 90% mobile traffic demands mobile-first strategy. Not mobile-friendly design. Mobile-first psychology. There’s a difference.

Never put CTAs where thumbs don’t go Because if users can’t tap it comfortable They won’t tap it at all In mobile UX, placement is everything. Yet we still see buttons stuck in unreachable corners  Or tiny CTAs buried in footers  Here’s the reality: Your design doesn’t live in a Figma frame. It lives on a 6-inch screen, in someone’s hand - while they’re walking, scrolling, or half-focused.  CTAs above the thumb zone = friction. CTAs within natural thumb reach = action.  What smart UX does: – Puts primary actions at the bottom (not top-right) – Uses fixed bottom navs for consistency – Designs for one-handed use (because that’s real life)  Small shift. Big impact: 🡒 Higher engagement 🡒 Lower bounce 🡒 Better conversion 💡 Design tip: Prototype with your phone, not just your mouse. Because when it comes to mobile UX, comfort = conversion.

Did you know 75% of smartphone interactions come down to just scrolling your thumb on a touch screen? This means people don’t want to need both hands to navigate a mobile site. They want everything to be a thumb tap away. If your site is a hassle to use on mobile, people just won’t use it. As you think about designing your site, consider what thumb-only navigation, or "Thumb Zones," might look like. “Thumb Zones” are where users are most comfortable and likely to take action on a mobile device. You can see this in the diagram below (courtesy of Branding Brand), and includes the following: → Primary CTAs (like "shop now") in the primary zone. → Essential information and secondary CTAs (like “learn more” instead of “shop now”) in the secondary zone. → Controls to change the mode or initiate different tasks (including search, privacy policies, and navigation menus) in the tertiary zone. This reduces friction by establishing a hierarchy, keeping the subconscious engaged and it maximizes the “tappability” of your content. Now think about your current post-click landing pages and checkouts, would you change anything?