Visual Hierarchy Implementation

Information design matters a lot! It's what helps users quickly understand what they're seeing, what matters, and what to do next. Today we're breaking down Google One's pricing card. This simple component is packed with smart choices around layout, spacing, typography, and visual hierarchy. 🔶 Typography hierarchy: - Plan names use a bold, medium-sized font that creates clear distinction - Pricing uses larger, weighted typography to draw immediate attention - Feature lists maintain consistent spacing with subtle color variations - Secondary information is appropriately de-emphasized 🔶 Spacing & Layout: - Generous padding creates breathing room and reduces cognitive load - Consistent vertical rhythm between elements guides the eye naturally - Strategic use of white space prevents information overload - Card boundaries are clearly defined without being heavy-handed 🔶 Visual Hierarchy: - Price points are the dominant visual element (as they should be) - Feature comparisons are scannable at a glance - Call-to-action buttons have appropriate prominence - Color choices reinforce the information structure Tight spacing groups related elements, while broad spacing separates concepts. Typography weight guides attention so users never have to hunt for important information. When patterns are consistent and predictable, users can focus on content. 🔶 The Takeaway Great design communicates its purpose clearly. When spacing, typography, and hierarchy work together, users can make decisions faster, which is important for sections like pricing pages. Information design is a key skill for both designers and developers. Master these basics, and you'll create interfaces that convert.

Bad visual hierarchy is 𝗱𝗲𝘀𝘁𝗿𝗼𝘆𝗶𝗻𝗴 your 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝘀𝗮𝗹𝗲𝘀. Non-designers need to understand this. A lot of founders (and sellers) obsess over cold email copy but ignore what happens 𝗔𝗙𝗧𝗘𝗥 the click. When someone lands on your site, you have 5-10 seconds before they decide if you're worth their time. 𝗕𝗮𝗱 𝘃𝗶𝘀𝘂𝗮𝗹 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆 = 𝗜 𝗱𝗼𝗻'𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱/𝘁𝗿𝘂𝘀𝘁 𝘆𝗼𝘂. → Bounce. Wasted outbound rep. I'm not even a designer, but I've learned visual hierarchy is simply how you arrange elements to guide where people look first, second, and third. 🔍 I analyzed two companies that cold-emailed me this week: 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 #1: → Second line hard to read against backdrop → Embedded video competing with main CTA → High-contrast white cards pulling attention down Result: I comprehend very little before bouncing. 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 #2: → Social proof logos in unusual position → I found myself scanning for a UI shot → Too many elements competing for attention Result: I bounced before understanding what they do. (𝗡𝗼𝘁𝗲: Both companies did great work getting me to open their emails! This is just about optimizing their next step.) Four fixes any non-designer can implement today: 1️⃣ 𝗦𝗶𝘇𝗲 = 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 Your headline should be largest, followed by subheadlines, then body copy. 2️⃣ 𝗖𝗼𝗻𝘁𝗿𝗮𝘀𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗳𝗼𝗰𝘂𝘀 Your primary CTA should have the highest color contrast. One high-contrast button per section. 3️⃣ 𝗢𝗻𝗲 𝗽𝗿𝗶𝗺𝗮𝗿𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝗽𝗲𝗿 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 Competing messages decrease comprehension. 4️⃣ 𝗣𝘂𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗻𝘁 𝗮𝗻𝗱 𝗰𝗲𝗻𝘁𝗲𝗿 Visitors want to see what they're getting ASAP. For SaaS founders, if you don't show your UI, I think you're hiding it because its bad. 99% bounce, for me. 𝗧𝗵𝗲 10-𝘀𝗲𝗰𝗼𝗻𝗱 𝘁𝗲𝘀𝘁: Show someone your homepage for 10 seconds. Then ask: 1. What does this company do? 2. Who is it for? 3. What action were they supposed to take? If they can't answer, your visual hierarchy probably needs work. (Could be your copy/messaging too). These principles apply to 𝗮𝗹𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 → emails → pitch decks → ads → everything 💬 Tag a founder who needs this 👉 Follow for more growth insights 🔔 Join the Demand Curve Newsletter for deeper analysis & breakdowns

In web design, first impressions matter—big time. And one of the key elements that shape that impression is visual hierarchy. It’s not just about making things look good; it’s about guiding the user's attention exactly where you want it to go. 👀 Visual hierarchy is a fundamental design principle that organizes elements based on their importance, and hence guiding users' attention naturally. ⏩ 🚩 It involves manipulating elements like size, color, contrast, alignment, proximity, and whitespace to establish a clear structure. This ensures users can easily navigate the page, improving usability and overall user experience. Think of visual hierarchy as the silent conductor of your design. It determines what stands out and what fades into the background. Elements like size, color, contrast, and placement work together to direct the user’s eyes to the most important parts of the page. Whether it’s a bold headline, a brightly colored CTA button, or an eye-catching image, hierarchy ensures users know what to do next. 🎯 Take websites like Apple or Airbnb, for example. Their use of large, engaging visuals, coupled with clean typography and strategically placed buttons, leads users effortlessly through the content. It’s design magic, but there’s real psychology behind it. So, how can you create clear and effective visual hierarchies? Start by prioritizing your content: what’s most important? Use larger fonts, contrasting colors, or bolder elements to draw attention. Then, play with space—give key items room to breathe. Finally, remember: simplicity is key. The cleaner the design, the easier the navigation. ✨ 📣Visual hierarchy isn’t just about style—it’s about usability. And a well-organized design speaks louder than words. #WebDesign #UXDesign #VisualHierarchy #DesignThinking #UIUX #DesignTips #DigitalDesign

The Power of Visual Hierarchy: Guiding Your Audience’s Eye for Maximum Impact👁️✨🎨 Visual hierarchy is a key design tool that helps communicate your message clearly. It’s the arrangement of elements that guides your audience’s eye in an intuitive order, ensuring the most important information stands out first. Let’s dive into how visual hierarchy works and why it’s crucial for impactful design. 1. What is Visual Hierarchy? Visual hierarchy refers to the order of importance in design elements. It ensures the viewer’s attention is directed to the most critical elements first, followed by secondary and tertiary information. 2. Key Elements of Visual Hierarchy To create an effective visual hierarchy, focus on these design elements: Size: Larger elements grab more attention. Use size to highlight key items, such as titles or images. Contrast: Strong contrasts in color or brightness make elements stand out, directing focus. Color: Bold colors can emphasize important elements like CTAs or headlines. Typography: Different fonts, weights, and sizes help emphasize key points (e.g., bold for headlines). Spacing: White space separates sections, keeping the design clean and organized. Alignment: Consistent alignment helps guide the viewer’s eye smoothly. 3. Example Scenario: Visual Hierarchy in Action Let’s apply these principles to an Instagram post for Brewed Awakening’s new product launch: Post Title: New Pumpkin Spice Latte! 🎃☕️| Step 1: Headline (Primary Info): The headline, “New Pumpkin Spice Latte!”, should be the largest and boldest. It grabs attention and delivers the core message quickly. Step 2: Secondary Info (Context): Next, “Available this Fall” appears in a smaller, less bold font, adding context but not overpowering the main message. Step 3: Call to Action (Tertiary Info): Finally, the CTA, like “Order Now” or “Visit Us Today,” should stand out in color or design, prompting action. By layering these elements effectively, you direct the viewer’s attention in a logical, engaging flow: first the product, then the timing, and lastly the action. 4. Why Visual Hierarchy Matters in Design Visual hierarchy is essential because it: Improves Clarity: A well-organized design makes it easier for your audience to understand your message. Boosts Engagement: A clear hierarchy leads to better interaction, guiding viewers toward taking action. Enhances Professionalism: Organized designs signal credibility and make your brand appear trustworthy. Without hierarchy, your design can feel overwhelming and confusing, leading to disengaged viewers. -------------------- How do you use visual hierarchy in your designs? Have you worked on a project where hierarchy made a difference in user experience or engagement?💡 Share your thoughts in the comments below #VisualHierarchy #GraphicDesign #DesignTips #UserExperience #Branding #CreativeProcess #DesignInspiration #GraphicDesigner #Creative #SocialMedia #Design #LinkedinDesign #ContentCreator

#PowerBI Tips and Tricks for #UIUX Visual Hierarchy 🏆 Is your PowerBI dashboard hard to follow? Let’s fix that by creating a clear hierarchy! 🧭 🔑 Key Idea: Organise information from most important to least important. This helps guide your audience’s attention where it matters most. Here's how to do it: • 📊 Size Matters: Make important numbers and chart data bigger. Your main metric (like sales) should be large and stand out. Example: Use a big card visual for your main number, large important charts at the top, and less important ones smaller across the bottom. • 🎨 Use Color Smartly: Colors can show what's important. Use bright, bold colors for important info and softer colors for supporting details. Make a custom color theme in PowerBI to keep things looking consistent and sharp. Contrast is your friend! • 📍 Place Key Info Where People Look First: People read left to right, top to bottom (F-pattern). Put your most important info (like KPIs) in the top-left. This way, your audience sees the crucial data first. • 🗂️ Group Things That Go Together: Organise related visuals into sections. For example, have separate sections for Sales, Marketing, or Operations. Use shapes, borders or coloured backgrounds to clearly divide these groups and make them easy to spot. This lets users focus on one piece of data at a time without distractions. 👀 A good dashboard is like a good story – it leads people’s eyes step by step to what matters. By following these tips, you’ll make your PowerBI reports clear, simple, and easy to follow! 💡 Quick Task: Check your PowerBI dashboard. Can you spot three ways to improve its visual hierarchy using these tips? What’s your favorite trick for making PowerBI dashboards easy to understand? Share below – let’s learn from each other! #DataAnalytics #PowerBI #AnalyticsDesign #BaseOne #Clarity #Analytics #DataDesign #DataDriven #DataVisualization #DataInsights #UIUX #VisualHierarchy #BaseOne

3 𝐓𝐢𝐩𝐬 𝐟𝐨𝐫 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐕𝐢𝐬𝐮𝐚𝐥 𝐇𝐢𝐞𝐫𝐚𝐫𝐜𝐡𝐲 𝐢𝐧 𝐔𝐗 𝐃𝐞𝐬𝐢𝐠𝐧 As UX designers, we understand the importance of guiding users through an interface smoothly and intuitively. One of the best ways to achieve this is through visual hierarchy – arranging elements in a way that naturally draws the user's attention to what matters most. Here are three tips for creating an effective visual hierarchy: 1. 𝐂𝐨𝐥𝐨𝐫 & 𝐂𝐨𝐧𝐭𝐫𝐚𝐬𝐭 Color isn't just for aesthetics—it plays a pivotal role in guiding user attention. Use contrasting colors to highlight key elements, such as calls-to-action (CTAs), buttons, and important text. Ensure there is enough contrast between foreground and background elements to make content easily legible. The right combination of colors can help users intuitively prioritize information. 2. 𝐒𝐜𝐚𝐥𝐞 The size of an element signals its importance. Larger elements attract more attention, so use scale strategically. For example, a prominent heading should be larger than body text to immediately signal its importance. Similarly, icons or buttons can be adjusted in size to indicate their prominence in the user flow. Be mindful to maintain a balance—too much variation in size can cause confusion, while consistency creates a clear flow. 3. 𝐆𝐫𝐨𝐮𝐩𝐢𝐧𝐠 Organize related elements together to make information easier to digest. Grouping similar items (like form fields or related text) into visual clusters helps users understand relationships between them. Proper spacing between groups, along with consistent alignment, can help create a sense of order and make the overall experience more digestible. 𝐁𝐨𝐧𝐮𝐬 𝐓𝐢𝐩: Always remember that the goal is not just to make things look nice but to create a functional design that enhances the user experience. By focusing on these three principles—Color & Contrast, Scale, and Grouping—you’ll ensure that users can navigate your interface effortlessly and intuitively. #UXDesign #UIUX #DesignTips #VisualHierarchy #UserExperience #WebDesign #UXResearch

Principle 7: Create a Visual Hierarchy This is the seventh in a series of 24 principles we use at Hatch Duo to craft visually compelling, timeless products. Visual hierarchy organizes a product’s elements to guide attention, clarify actions, and create an intuitive first impression. Visual Hierarchy Matters Hierarchy defines focus and flow: - Color draws the eye to key actions or logos - Form and scale highlight controls over passive surfaces - Subtle textures or tones can separate primary and secondary elements - Lack of hierarchy makes products feel confusing, busy, or unrefined Strong hierarchy creates clarity. Users know where to look, what to touch, and how to trust the object. Hierarchy Enhances Usability and Brand Recognition - Important actions feel obvious and inviting - Branding feels purposeful, not intrusive - Surfaces feel organized, not cluttered - Clear flow builds product confidence and brand recall Visual Hierarchy in Practice Products that master hierarchy balance boldness with subtlety: - Pixel Buds use a small pop of color on the touch surface for intuitive control - Teenage Engineering’s OP-1 uses color-coded knobs and a clean layout to guide interaction - Logitech POP Keys highlights interactive zones with playful color contrast and emoji buttons Good hierarchy isn’t loud, it’s confident, clean, and deliberate. Applying Hierarchy with Purpose Highlight with Form and Contrast: → Elevate key features by adjusting size, shape, or color saturation Subdue Secondary Elements: → Use muted tones, minimal detailing, or simple geometry for less important areas Guide the User's Eye: → Lead attention naturally from primary to secondary zones through visual weight Maintain Consistency Across Touchpoints: → Apply the same rules across every view, surface, and interaction Hierarchy shapes how users experience a product without needing instructions. When crafted with care, it builds trust, improves usability, and elevates a product’s presence in every environment. This is just one of 24 principles we use at Hatch Duo to craft elegant aesthetics in physical product design. Stay tuned for the next principle in our Aesthetic Principles Series. #design #visualhierarchy #industrialdesign #hatchduo #productdesign