Improving User Experience To Boost Conversion Rates

A client came to us frustrated. They had thousands of website visitors per day, yet their sales were flat. No matter how much they spent on ads or SEO, the revenue just wasn’t growing. The problem? Traffic isn’t the goal - conversions are. After diving into their analytics, we found several hidden conversion killers: A complicated checkout process – Too many steps and unnecessary fields were causing visitors to abandon their carts. Lack of trust signals – Customer reviews missing on cart page, unclear shipping and return policies, and missing security badges made potential buyers hesitate. Slow site speeds – A few-second delay was enough to make mobile users bounce before even seeing a product page. Weak calls to action – Generic "Buy Now" buttons weren’t compelling enough to drive action. Instead of just driving more traffic, we optimized their Conversion Rate Optimization (CRO) strategy: ✔ Simplified the checkout process - fewer clicks, faster transactions. ✔ Improved customer testimonials and trust badges for credibility. ✔ Improved page load speeds, cutting bounce rates by 30%. ✔ Revamped CTAs with urgency and clear value propositions. The result? A 28% increase in sales - without spending a dollar more on traffic. More visitors don’t mean more revenue. Better user experience and conversion-focused strategies do. Does your ecommerce site have a traffic problem - or a conversion problem? #EcommerceGrowth #CRO #DigitalMarketing #ConversionOptimization #WebsiteOptimization #AbsoluteWeb

The moment of truth in ecommerce isn't adding to cart - it's CHECKOUT. This is where your revenue is either captured or lost. With over 80% of Shopify traffic now coming from mobile devices, an optimized checkout experience is essential. Master these 20 checkout optimization tactics to boost your conversion rate: 1. Allow guest checkout (account creation can wait, but use Rivo for that) 2. Offer multiple payment options 3. Display security badges prominently (use Platter+) 4. Design for mobile FIRST 5. Minimize form fields ruthlessly 6. Show ALL costs upfront (no surprises) 7. Use clear progress indicators 8. Use one-page checkout flow (can test against multi-page, but one-page outperforms in our experience) 9. Design clear, compelling CTAs 10. Capture exit intent with smart prompts 11. Support autofill functionality 12. Optimize loading speed (critical on mobile) 13. Show visual cart reminders throughout 14. Enable "save cart" features 15. Move account creation AFTER purchase 16. Offer risk reversal/return policies 17. Make support options post-purchase clear and easy 18. Test and measure continuously 19. Add post-purchase offers (use Platter+) Checkout optimization isn't one-and-done, but you can easily improve your checkout performance by double-digit percent. Commit to making small, continuous improvements based on data that comes in.

Conversion optimization pros won't like this: but listening to your users is more valuable than 90% of the experiments I review. I've made this mistake too. My teams spent years running dozens of "high-impact" experiments to improve our signup rate. It helped, but we knew something was missing. Then, we started running a survey on the high-intent pages of our site that changed everything... The question was simple: "Hey, thanks for visiting the site. Mind sharing what's stopping you from creating a free account today?" But the answers were super helpful. "I don't understand the product" "Not sure if I'm your ICP" "The pricing model is confusing" "I need to see what it looks like first" "Can't figure out if you solve for [specific use case]" Some were painful to read. But they refocused us on solving the right problems for our users. Instead of running blind experiments based on what WE thought the problem was, we started brainstorming new impactful ways to improve our conversions: copy changes, video updates, image adjustments, page layout changes - based on the THEIR feedback. Not sure how to take your signup rate to the next level? Try asking some flavor of this question. You’ll get some incredible insights. PS we used Hotjar | by Contentsquare to run the survey, but there's plenty of other tools out there to do this. It's about getting input from real people. That's where the magic happens.

Design based on facts, not vibes. Here’s why UX research matters ↓ Skipping UX research when designing a website is like assembling IKEA furniture without the instructions. Sure, you might end up with a chair, but will it hold your weight—or will it wobble until it collapses? UX research isn’t just another box to check. It’s the foundation that keeps everything from falling apart. Without UX research, you’re designing based on vibes, not facts. And that’s how “cool” designs end up confusing users, tanking conversions, and turning into “oh no” moments after launch. So, what does UX research actually do? → Spot user pain points before they become your pain points. → Prioritize features and designs using real data instead of educated guesses. → Create experiences users love, not just tolerate. → Boost key metrics like engagement and conversions (because let’s be honest, that’s the end goal). So, how do you make UX research happen? By staying curious, asking great questions, and using the right tools: 𝗨𝘀𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 Talk to real humans—ask them what’s frustrating, what’s working, and what they need. You’ll learn more in one conversation than you will from staring at analytics. 𝗨𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 Put your design in front of users early. Watch where they click, hesitate, or get stuck. Sure, it’s humbling—but it’s also how you fix things before they become disasters. 𝗦𝘂𝗿𝘃𝗲𝘆𝘀 Fast, efficient, and a great way to confirm (or shatter) your assumptions. 𝗛𝗲𝗮𝘁𝗺𝗮𝗽𝘀 Find out where users click, scroll, and hover. They’ll tell you exactly where your design nails it or falls flat. 𝗔/𝗕 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 When you can’t decide between two options, let users vote with their actions. Data > opinions. 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 No, it’s not copying—it’s learning what works in your industry and where you can stand out. 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗺𝗮𝗽𝗽𝗶𝗻𝗴 Walk in your users’ shoes. Every step of the way. From discovery to conversion, figure out where they’re thrilled and where they’re frustrated. Here’s the bottom line: Fixing problems post-launch is a headache you don’t need. UX research saves you time, money, and the embarrassment of explaining why users can’t figure out your shiny new design. Build websites that don’t just look good—build ones that work for your users and your business. --- Follow Jeff Gapinski for more content like this. ♻️ Share this to help someone else out with their UX research today #UX #webdesign #marketing

At our agency, we’ve worked with several businesses in the pet industry, helping them turn clicks into loyal customers. Here's how we’ve achieved real results: 📊 We Focus on the Metrics That Drive Success: For a leading pet care brand, slow load times were costing them conversions.  After optimizing their site speed, bounce rates dropped by 60%, and conversions increased by 35%. In the pet industry, where 53% of users abandon slow-loading sites, this change was critical for growth. 🎯 1. First Impressions That Last When working with a pet supplies retailer, we redesigned their website to be more visually engaging and user-friendly.  The result? A 50% increase in the time users spent on the site, and 75% of new visitors perceived the brand as more trustworthy and credible.  For an industry where first impressions matter, this change led to significant growth. 💬 2. Engaging Content That Converts For a pet food company, we implemented a personalized content strategy that spoke directly to pet owners' concerns. By addressing their needs and offering tailored advice, we helped the company generate 3x more leads at 62% lower costs. With 80% of consumers preferring brands that offer relevant content, this approach paid off. 🔄 3. Retargeting for Maximum Impact A pet grooming service found that only a small fraction of their website visitors were converting on the first visit.  By rolling out a retargeting campaign, we brought back 20% of those visitors, achieving a 10x higher click-through rate on retargeted ads and significantly boosting conversions. 📱 4. Mobile Optimization That Drives Sales After optimizing the mobile site for a pet accessories store, we saw a 64% increase in mobile conversions.  With 57% of users avoiding businesses with poor mobile experiences, ensuring a seamless mobile platform helped the store capture a wider audience and boost sales. ⚡ 5. Building Trust Through Social Proof For a pet adoption service, we leveraged the power of customer reviews and success stories.  By highlighting real stories of happy pet owners, we improved their conversion rate by 88%. Since 91% of users read reviews before making a decision, this strategy built trust and credibility. 🚀 6. Simplifying the Purchase Journey A pet products e-commerce site was experiencing high cart abandonment.  We streamlined their checkout process to a one-click system, increasing their conversion rates by 70%.  Simplifying the purchase journey can be the difference between a lost customer and a sale. From optimizing mobile experiences to creating personalized content, we’ve helped pet industry brands succeed by focusing on meaningful engagement.  We turn clicks into customers with data-driven strategies that deliver consistent results. Ready to elevate your online engagement?  Let’s connect. #PetIndustrySuccess #LeadGenerationResults #CustomerEngagement #DigitalGrowth #UserExperienceWins #ConversionOptimization #RealResults

This demo structure won’t work for everyone. But it increased our conversion rate by 57% so steal it if you want. WARNING: dense post ahead We used to think a great demo needed to cover everything. That just made people zone out. So we rebuilt our demo. Now the average one takes 15 minutes, and it outperforms every version we’ve tried. Here’s our EXACT structure (minute by minute): 0:00 - Set the stage (reframe the demo around them, not us) 1/ Recap what they told us in discovery. → “So you’re looking to pull transcripts into your product from Zoom and Google Meet?” 2/ Confirm outcomes. Not features. → “So your goal is speed to market…does that sound right?” Why it works: You earn permission to skip 90% of the product and go deep on the pain that matters. ----- 2:00 - Make it interactive early (get them talking before you start demoing) 1/ Ask them to name the meeting bot. Literally. → “Want to give your bot a name real quick?” 2/ Customize the demo with their name, brand, or use case. Why this works: Now they’re not watching a product. They’re watching their product. ----- 4:00 - Show just enough (curiosity > coverage) 1/ Walk through 3 endpoints: → Create Bot → Get Transcript → Get Recording 2/ Go slow. Circle key parts. Pause often. → “Does this make sense?” Why this works: By showing less, they ask more. Now they’re pulling the demo forward. ----- 10:00 - Qualify without sounding salesy (no “next steps” slide. just conversation.) 1/ Ask soft-close questions → “Do you have any questions on how you’d use this API?” → “Does it all make sense from a technical perspective what you need to do integrate?” → “Does it all make sense from a product perspective what the user experience will be like?” Why this works: This surfaces objections early and builds confidence. No pitch needed. ----- 13:00 - Stop while they want more (end demo early. let them lead the next move.) 1/ Don’t push a timeline. Let them drive. → “Happy to go deeper — what’s most useful from here?” Why it works: People are more likely to lean in when they’re not being sold to. We found they usually ask for a trial or a security doc at this point. ----- Bonus details that really matter: - The bot joins the call in real-time. That moment always lands. - We preload a Postman collection but only walk through 3 endpoints. The other endpoints sit like easter eggs on the side. - We don’t send a follow-up deck. We send the docs and let them give it a go. If you’re demoing to prove how much you’ve built, you’ll lose. We demo to prove how much we’ve understood. This structure won’t work for every product, but the principles should stay the same.